Social Media in afaceri: Studii de caz

Social Media in business?

Exemple

Bobby Voicu – Social Media Snowcamp 2011

• Twitter succes• Un magazin de inghetata cu 14

locuri• 300.000 de followeri• Impertinent• Fii diferit!

Inghetata Humphry Slocombe

Emerson Salon

• Twitter, Facebook, blog• 75% dintre clienti de pe social

media• Site personalizat• Clientii din social media sunt mai

fideli si cheltuie mai mult

Uniqlo – 26 de ani

• Twitter to the max• Discount de 10E• 60.000 de persoane au primit

discount• Aprox. 1.500.000 de twit-uri• Doua zile in trending topics

Vamplets

• Facebook Ads• 300% incasari• 250$/luna• 1000$ venituri

Restaurant chinezesc [RO]

• Facebook management – 6 luni• 4 articole pe bloguri• ROI – 120%• S-a livrat lista cu numele celor care

au venit in restaurant, cat au comandat, care a fost profitul restaurantului

ShoeDazzle

• 600% crestere in numarul de share• Sute de mii de like-uri• Userii de pe FB cumpara mai mult

si mai des

• Folosit la maxim optiunile Facebook (Connect, API, Social Graph)

Blogul Zappos

• Nimic despre vanzare• Totul despre cultura companiei• Word of mouth la maxim

• Va doresc sa aveti client o companie asa misto, cu un CEO asa curajos

Stiinta si tehnica [RO]

• Campanie pe bloguri• Facebook Ads• Facebook management• Rezultat: abonamente in valoare

de 5000E

Alte exemple

• Dell: 6.5 milioane dolari in comenzi pe twitter

• Old Spice: brandul numarul pe men body wash

Resurse• 1. http://www.clickz.com/clickz/column/1729013/social-media-case-study-

houlihans-restaurants• 2. http://thenextweb.com/socialmedia/2011/07/16/the-roi-of-social-media-

10-case-studies/• 3. http://www.socialmediaexplorer.com/social-media-marketing/social-

media-customer-value/• 4. http://techcrunch.com/2010/07/17/how-social-media-drives-new-

business-six-case-studies/• 5. http://venturebeat.com/2010/06/09/starbucks-social-media/• 6. http://www.robgonda.com/2010/07/15/the-old-spice-social-media-

campaign-stats/• 7. http://www.searchenginejournal.com/facebook-marketing-roi-3-case-

studies/28254/• 8. http://barnraisersllc.com/2011/07/34-case-studies-prove-social-

commerce-roi/• 9. http://www.penn-olson.com/?p=19191• 10.

http://www.nytimes.com/2010/05/27/business/smallbusiness/27sbiz.html

Va multumesc!

• @BobbyVoicu• Facebook.com/BobbyVoicu• Bobbyvoicu.ro