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Louis Richardson presentation, presentation on encouraging creativity within your workplace. How to develop and nurture great ideas.
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©2012 IBM Corporation
Where ideas come from
What’s the most important leadership quality? Study of 1500 CEOs
Creativity
So go make your company creative!
Do these words describe your organization? Should it?
Why is creativity so important?
It’s a key competitive edge
And why is “creativity” so hard to find?
“Business” can often stifle creativity
“We are all born artist. The problem is to remain an artist as we grow up” Pablo Picasso
Do you have to ask a kid to be creative?
Creative thinkers observe, experiment, take risks, communicate…
they are connected
So in business, how do we listen, observe, explore, experiment and speak up?
So in business, how do we listen, observe, explore, experiment and speak up? E-Mail
So in business, how do we listen, observe, explore, experiment and speak up? Status meetings
So in business, how do we listen, observe, explore, experiment and speak up? Conference calls
So in business, how do we listen, observe, explore, experiment and speak up? Shared drives
It’s broken…but it can be fixed
The content-centric model is broken
Content has overwhelmed the container model…
Consider libraries vs. bookstores
It’s not about the storing of knowledge…
it’s about having an environment that encourages and supports
“Knowledge Accidents”
But isn’t content important?
Yes. But it’s only one part
But people are in the center…they tie it all together.
It’s not about the creation…it’s all about the creator
1) Start at the source…your PEOPLE
Allow them to “know and be known”
Encourage them to gather together to share and learn and grow
Find and ask the expert
Find and ask the expert
Find and ask the expert
2) OPEN your CONVERSATIONS
When you have a question and someone gives you the answer…
only the two of you benefit
Discussion Forums
Wikis
Blogs
Ideation Blogs
Status updates
The Candle Problem
The Candle Problem
The Candle Problem
Q&A without email
Q&A without email
3) OPEN SHARING
Innovation and good ideas often doesn’t call attention to itself
Innovation and good ideas often doesn’t call attention to itself
Social Bookmarks
Social Bookmarks
Files…personal and community
Rich Media
Integrated into your work
Integrated into other communications
Integrated into other communications
Make existing content “social”
Enterprise Repositories
Make existing content “social”
SharePoint Repositories
Summary
Does this sound familiar?
There go my people.I must catch them…for I am their leader.”
“Gandhi
People will be social…so if you do nothing…this will happen
Or you could do this…
What’s next?Don’t get trapped on the outside looking in
(1) Get started
Don’t get stuck inanalysis mode
(2) Identify the “socially active”
Who has already adopted these tools?
(3) Find the contributors
Your high value experts
(4) Consider rewarding the early followers Leaders will naturally lead
(5) Identify an executive sponsor
It’s not a technology issueIt’s a cultural issue
Find someone who has (or can catch) the vision
IBM’s culture is one that appreciates and encourages innovation and new ideas
We can help you!
www.ibm.com/social
Anything less would be…just anti-social
ideas? questions?comments?
thank you it’s been my pleasure
Louis RichardsonSocial Business EvangelistIBM
www.creativitycrisis.com www.twitter.com/inter_vivoswww.linkedin.com/in/louisrichardson www.youtube.com/louisrichardsonjr www.slideshare.net/louisrichardson about.me/louisrichardsonRichardL@us.ibm.com
disclaimer
© IBM Corporation 2012. All Rights Reserved.
The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software.
References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results.
IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld and Lotusphere are trademarks of International Business Machines Corporation in the United States, other countries, or both. Unyte is a trademark of WebDialogs, Inc., in the United States, other countries, or both.
All references to Renovations refer to a fictitious company and are used for illustration purposes only.
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