HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCTS AND ANCILLARY TEXTS?EVALUATION QUESTION 2

HOW DO THE POSTER, MAGAZINE AND TRAILER LINK?

Setting – our products are set in London and that is shown in both poster and trailer but not in my magazine because I gained inspiration from a cover on Empire magazine and wanted it to be based around the main antagonist Vlad.

Iconography – we incorporated the genre conventions such as guns and suits to all 3 of our products so the audience can tell they’re all from the same filmActors – one of the three main actors are always in all products so the audience would be able to recognise them and know what movie it relates to.

WHAT IS YOUR FILMS USP?Location – although gangster films have the convention of being set in urban cities, as many follow the American gangster wave, very few are filmed in England, specifically London so we have decided to use this as one of our unique selling pointsDiverse cast – it’s very rare for a film with a diverse cast to be marketed to the mainstream as it’s it typically left to niche films

WHAT MARKETING PACKAGE WOULD YOU USE?When thinking about marketing, I specifically chose to present my poster in a portrait format as it would be able to be displayed in a variety of setting (e.g bus stop, newspaper and tube station posters) as opposed to landscape poster that could only really be displayed on the side of a bus or a billboard poster. I decided to do this so I could create a full poster as opposed to a teaser poster in order for the public to thoroughly take in the concept of my poster and be emerged in the narrative I have created in order to entice them. Hypothetically if we were to actually premiere our trailer, we would premiere it on YouTube as the internet and social networking sites are quickly becoming the new place where audiences can find a watch new films so we would take advantage of this platform.