ENJOY THE JOURNEY

Presenter: Gabriela Arreaga

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ELEANOR ROOSEVELT

"The future belongs to those who believe in the beauty of their dreams."

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ABOUT ME.A dynamic professional who drives social impact and marketing efforts with superior execution that achieves tangible results

PLAY. WORK. REST.

My name is Gabby Ach, a creative marketing professional focused on bringing positive change and social impact. I create marketing strategies to help for-profit and non-profit organisations implement exciting data-driven and ethical marketing campaigns with the objective to make people love brands in an authentic way, and at the same time create a positive return to society.

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A dynamic professional who drives social impact and marketing efforts with superior execution that achieves tangible results.

GABRIELA ARREAGA.Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

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25Years old 14

Professional Competencies

10Key Skills

8Social Projects

8Different Industries

3Languages

5Countries

ABOUT ME. ♥

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2008

2013

2015

2015

2015

MEXICO

UNITED KINGDOM

CAMBODIA

SPAIN

NEW ZEALAND

Countries where I have had the opportunity to practice and improve personal and professional Marketing, Social and Graphic design skills:

EXPERIENCE AROUND THE WORLD. ♥

MEXICO

NEW ZEALAND

UNITED KINGDOM

CAMBODIA

Bachelor in Marketing

Digital Marketing Diploma

Graphic Design Fundamentals Course

Social Media Diploma

Marketing Internship

SPAIN

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I believe in the powerful combination of:

To ensure that all client’s activities fit tightly together to build a powerful brand.

I THINK STRATEGICALLYThat challenge the status quo of a brand and inspire consumers.

I CREATE FRESH IDEASAt all times to make sure marketing efforts are fitting customer`s needs and customer satisfaction.

I IMPLEMENT AND IMPROVE

01 STRATEGY 02 CREATIVITY EXECUTION03

MARKETING SPECIALIST.From traditional to digital marketing around the world, I have worked with different industries in projects on marketing campaigns, product innovation, portfolio management, brand positioning, advertising, consumer research, consumer segmentation, customer satisfaction, social media, communications design, online presence, digital marketing, events and campaign execution - to mention a few.

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In all my projects I develop a full understanding on three core pillars: The consumer, the marketplace and the company’s strategy. This in-depth understanding leads me to create fresh ideas that drive business results:

PLAY.WORK.REST.THINK

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What does success look like?How will it be measured?What impact should we have on the brand?

Did the brand exceed customer´s needs?Did they return? How was the level of satisfaction accomplished? Are they happy?

How does the brand want to be transformed?What are the long term objectives?

Tangible Results

Customer Satisfaction

Future Opportunities

A

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Who is the target consumer?What are their unmet needs?

How do they engage with the product today?How will they in the future?

How to create impact in the market?What are the most relevant/effective channels to

reach the target?

What is currently offered in the market?How can it be improved?

What is truly new and different?

Insightful Exploration

Effective execution

Creative Ideas

APPROACH. ♥! # l

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I have been executing different Marketing positions such as Freelance, Product Coordinator, Marketing Coordinator and Analyst. Gaining knowledge to target for Business to Business ( B 2 B ) a n d B u s i n e s s t o Customers (B2C) and applying techniques BTL and ATL.

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For 3 years

Telecommunications

Sports

Education

Banking

Hospitality

Non Governmental Organisations

Communications

MARKETING IN THE FIELD.

(Consulting

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VICTORIA L. BRESCOLL

“If you want diversity of thought, you have to bring in people around you who have diverse experiences.”

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CORE VALUES.

Ejido Chihuahua, México

Everyone  thinks  of  changing  the  world,  but  no  one  thinks  of  changing  himself.  -­‐  Leo  Tolstoy  

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Life for me is about doing good, using values as a continuous practice and using love as a lifestyle to actively seek to create a more sustainable way of life. I truly believe that all change begins with love and:

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LOV E AS A L I F E ST Y L E

aLEARNING PERSPECTIVES ADAPTATION

COLABORATION ENERGY HUMILITY

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collaborative mindset. I see myself as part of a community in which we are collectively engaging with each other. I allow myself to have my own viewpoints based on my personal experiences and values but also take off my viewpoint, suspend my assumptions and engage with others perspectives.

0 Social Aptitude & Energy.

It simply means having meaningful interaction with others, transmitting positive energy, trust in others, and implementing good listening skills to understand different perspectives. Honesty plays an important role for me. The ability to be yourself, receive and give feedback to improve as a whole is the foundation of an outstanding team collaboration.

) humility.Each human connection is unique. Being humble, listening and learning from others is the easiest way to access your own joy and build a good relationships that last forever. I keep an open mind and an open heart to allow me to treat others fairly and with kindness.

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Believe in something and you can do it. Having a growth mindset, I truly believe that learning experiences are vital in everyone’s life. We should focus in expanding our boundaries, learning from past experiences, learning by connecting with emerging future possibilities. In this way innovation happens.

abroad perspectives.Travelling and working in different countries has broadened and deepened my mind, it has allowed me to gather new data from new cultures and see reality with new eyes. My objective is to keep emerging through new growing experiences that develop me personally and professionally to deliver profound innovation and maximum social impact.

w Ñadaptation and grit.Adaptability for me is a core value that means being comfortable in the uncomfortable. Having this idea in mind allows me to stay open minded, suspend old habits in order to connect and empathise with others and acknowledge what is changing around me.

learning as a habit.

CORE VALUES. ♥

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NELSON MANDELA

“Education is the most powerful weapon which you can use to change the world“.

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8México Urbano (Alianza)Shrewsbury Community Trust (Graphic Design)

UNIQUE INTERESTS. ♥

México Rural (Ejido Chihuahua)

TECHO (Video Production)

Latidos (Calmecac) México Urbano (Caracol)

Blue Sky Project (Public School)

Having my mother as a role model to learn the importance of education and humility, I was inspired to create positive changes in society. I have been working in different social projects for different organisations with the single objective to help others and motivate them to believe that everything is possible, like she did.

OIC: Cambodia Project (Graphic Design)

social projects

Social Projects focusing in Education, Environmental and Community Development:

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Description: Community and Social Development program that has the objective to connect highly educated students willing to contribute to develop communities through education. The main objective of the program is to reinforce basic levels of education and promote human development in low income and vulnerable communities around Nuevo Leon, Mexico.

Duration: Active participation as a Mathematics and Spanish Grammar teacher for 2 years

Location: Nuevo Leon, Mexico

PROJECT NAME: Primary School Teacher and Program Advisor Organisation: México Urbano & México Rural – Nuevo León Locations: Suburb Caracol, Suburb La Alianza & Ejido Chihuahua

UNIQUE INTERESTS. ♥

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Description: A Civil Association formed by social leaders who acknowledges social problems around Mexico and are willing to make social impact with children and youth from vulnerable and risky backgrounds. Latidos is seeking to improve vulnerable neighbourhood and build futures for youth through different programs run by professionals (Calmecac). The leadership camp has the objective to promote ethical leadership and reaffirm long term goals (development goals).

Duration: Active participation as a mentor and teacher for 2 months

Location: Monterrey, Mexico

PROJECT NAME #02: Calmecac Leadership CampOrganisation: Latidos Foundation

UNIQUE INTERESTS. ♥

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Description: Global employee-driven initiative with the objective to encourage employees to create volunteer teams to then work with local non-profit organisations or schools to provide and share leadership development skills. Partnership through Johnson Controls company.

Duration: Weekend activity

Location: Monterrey, Mexico

PROJECT NAME #03: Improving school infrastructure Organisation: Blue Sky Involve and Public School

UNIQUE INTERESTS. ♥

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EDWARD DE BONO

“Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun

and more interesting“.

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I realise how people’s mood can be affected by visual elements. Just by seeing an image our brain shows interest, stress, desire, concentration and happiness. This is the reason I started studying and practicing Graphic Design techniques with different NGOs as a hobby.

ROLE:  GRAPHIC  DESIGN  OFFICER    Description: Non-profit organisation that focuses in helping Cambodians with communication or swallowing disorders, by providing speech therapy, education, advocacy and coordination activities to build future opportunities and the ability to connect with others through communication.

Location: Phnom Penh, Cambodia

01. OIC: THE CAMBODIA PROJECT 02. Blue Sky Involve and TECHO 03. Community Trust

UNIQUE INTERESTS. ♥Graphic Design

ROLE:  VIDEO  PRODUCTION  Description: TECHO is a youth led non-profit organisation that seeks to overcome poverty in slums by forming teams of social leaders willing to develop infrastructure and provide quality life.

Location: Monterrey, Mexico

ROLE:  GRAPHIC  DESIGN  PROJECTS  Description: Shrewsbury Community Trust is a community development program that is provided in a different range of communities and age groups across Shropshire. They focus on promoting participation, education, health and social inclusion to create a positive change through football.

Location: Shrewsbury, United Kingdom

ADVANCED DEVELOPMENT CENTRE

01743 289 177☎

SY2 6PR Shrewsbury College

Monday 5:30pm – 7pm

3.50 per session�

www.stct.co.uk

Name:

Address:

Postcode:

Date of Birth:

School Year:

Ethnicity:

Contact Number:

Email:

Emergency Number:

Medical Conditions:

Bundle 1 £30

1 Training Shirt S/M/L

1 Training Shorts S/M/L

1 Training Socks S/M/L

Bundle 2 £50

1 Training Shirt S/M/L

1 Training Shorts S/M/L

1 Training Socks S/M/L

1 Wet Top S/M/L

Bundle 3 £70

1 Training Shirt S/M/L

1 Training Shorts S/M/L

1 Training Socks S/M/L

1 Wet Top S/M/L

1 Jumper S/M/L

Individual items

1 Training Shirt £20

1 Training Shorts £10

1 Training Socks £8

The Advanced Development Centre is an integral part of the Shrewsbury Town player pathway. The programme is designed to develop talented individuals across Shropshire through a variety of tactical and technical practices. By enabling children to express t h e m s e l v e s i n t r a i n i n g sessions and through the games programme, our aim is to progress as many children through to the Academy as possible.

www.stct.co.uk

GIRLS DEVELOPMENT CENTRE

01743 289 177 ext. 216

☎

Wednesday

5pm – 6pm at SCAT

3.50 per session�

FIXTURE LIST: every 6 weeks

Name:

Address:

Postcode:

Date of Birth:

School Year:

Ethnicity:

Contact Number:

Email:

Emergency Number:

Medical Conditions:

Bundle 1 £30

1 Training Shirt S/M/L

1 Training Shorts S/M/L

1 Training Socks S/M/L

Bundle 2 £50

1 Training Shirt S/M/L

1 Training Shorts S/M/L

1 Training Socks S/M/L

1 Wet Top S/M/L

Bundle 3 £70

1 Training Shirt S/M/L

1 Training Shorts S/M/L

1 Training Socks S/M/L

1 Wet Top S/M/L

1 Jumper S/M/L

Individual items

1 Training Shirt £20

1 Training Shorts £10

1 Training Socks £8

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Positioning MARKETING STRATEGY

LogoGRAPHIC DESIGN

Branding GRAPHIC DESIGN

Mexican ArtPHOTOGRAPHY

Social MediaMARKETING STRATEGY

Branding GRAPHIC DESIGN

Corporate ImageGRAPHIC DESIGN

MAKEDESIGNNOTWAR!

PORTFOLIO. ♥

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3Languages

♥BACKGROUND.

01. Spanish (Native) 03. Catalan (Beginner)02. English (Advanced)20

♥BACKGROUND.

1 0Key Skills

01. MARKETING

03. SOCIAL MEDIA

05. SOCIAL LEADERSHIP

02. GRAPHIC DESIGN

04. DIGITAL MARKETING

06. EVENTS MANAGEMENT

08. PROJECT MANAGEMENT

10. CUSTOMER SERVICE

07. NETWORKING

09. ADVERTISING

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♥BACKGROUND.

1 4Professional Competencies

01. HOOTSUITE 03. PHOTOSHOP 05. MICROSOFT OFFICE02. MAILCHIMP 04. ILLUSTRATOR

06. GOOGLE ADWORDS 08. MOZ 10. APPLE07. GOOGLE ANALYTICS 09. SEMRush

12. PIKTOCHART 14. SCREAMING FROG11. CANVA 13. SPSS22

CONNECT.

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+ gabbyach

SOCIAL MEDIACONTACT INFO

GACH.CO.UK

HTTP://WWW.

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gabbyach

gabbyach

Skype: gabby.arreaga Phone: +855 10 32 39 70Email: gabbyarreaga@gmail.com  

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GABRIELA ARREAGA

THANK YOU!

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