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Cars – the coolest accessory to your mobile
Rune Simensen, CIO, Harald A. Møller
Short About MøllerGruppen
Who Are MøllerGruppen?
MøllerGruppen
Car dealers Norway
Møller Bil Norge
Car import / car dealers in
Baltic
Møller Auto Baltic
Car dealers in Sweden
Møller Bil Sverige
Car import Norway
Harald A. Møller
Car financing
Volkswagen Møller
Bilfinans
• ~ 4000 employees• 2015-numbers:
Income > 24 bn NOK Profit ~ 1,1 bn NOK
Our Brands
Digitalization – Why should we care?
Times are changing in the automotive industry
Customer behaviour is changing*
2009 2013*Research from ICDP, 2014
7,0
1,3
Aver
age
num
ber o
f visi
tsat
dea
ler b
efor
e pu
rcha
se
Dealers and Digital Services Complementing Each Other
Repurchaseprocess
Customer in focus
Search, marketing
Customer support center
Digital purchase
Purchase process
After market process
«My car»
Two Groups Consuming Our Digital Services
Digital Services
CustomersEmployees
Demo Examples Customer Services
New possibilities…
The Future is Now!
The car – From Mechanical Device to Computer on Wheels
19241924
Digital Possibilities With a Computer on Wheels
■ A richer digital experience inside the car– Standard possibilities from factory– New apps via Android auto/Apple carplay
■ The car online / telemathics– Increased security from cars
communicating– More efficient traffic management– Reduced traffic due to smarter parking– Remote functionality to the car
Possibilities and Threats
■ A computer on wheels opens up for new possibilities for value adding services– Environment/security– Entertainment/convenience– New business possibilities
■ We also see some threats coming up– Security / hacking– Data privacy, «big brother»
Connected Car Challenge
Hopefully Coming up – The Connected Car API
API
SecurityData Privacy
Thank you!
[email protected]+47 90580953