!

() () 201273%1,510 83.7%1277.3% X

2008 2012 5.68 5.83 3 4 82.56/ 134.23/ 53.4/ 114.2/

1 571

1Google 200

1iTunes 1.5

1 72 YouTube

1Tumbler 2

1Amazon 8.3

1Facebook 180

1Flickr 2000

1Skype 140

, P&G President A.G. Laey

Commerce 3C Community Content

Jonathan Mildenhall

2012 2020(CreativeExcellence) (ContentExcellence)

PC Tablet Phone ! ! Mobile Web !Mobile App

As a global brand with limited awareness and limited marketing budget, . Content is critical for us because its the currency that drives our relevance and therefore consumer consideration for our brand. Dan Vinh VP Global Marketing, Renaissance Hotels at Marriott International

CCO (Chief Content Officer)

One more thing....... Jobs-to-be-Done -- / ....

! ! !

/

PC Trafc User

Business Intelligence Big DataCRM

Commerce 3C Community Content

Content Community Commerce Delivering today designed for tomorrow Becker Lai cylai@phimedia.tv