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2016
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AZ126A=1B=2...Z=26
A B C D E F G H I J K L M
1 2 3 4 5 6 7 8 9 10 11 12 13
N O P Q R S T U V W X Y Z
14 15 16 17 18 19 20 21 22 23 24 25 26
11
Knowledge96
11+14+15+23+12+5+4+7+5=
Hardwork98
8+1+18+4+23+15+18+11=
Attitude
1+20+20+9+20+21+4+5=
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.3:13~14
11:1
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1
204:18
86
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30
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3
26
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1
2
3
30
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330
353:16
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ServiceServitium
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Kotler2002
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1
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452:29
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Regan1963
1Intangibility2Inseparability3Perishability4Heterogeneity
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4913 2015.52:53
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54 2014.62:06
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F.A.T.B.
F.A.T.B.
Feature
Advantage
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F.A.T.B.
F.A.T.B.
Target
Benefit
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F.A.T.B. TF.A.B.
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