1. 2011 04

2. ARO ARO -.......3 2011 04 .....15IX Survey .......22 ...........28 ...........40 Mobile Web Experience Frustrates Heaviest Users.....48 Media Content Drives Tablet Purchase Intent...512011 04 .......54 2

3. ARO -

4. Interactive Advertising Bureau (IAB) 4 2010 2010 260.4 2009 226.6 14.9% 1: IAB 2009 vs. 2010 : IAB Interactive Advertising Revenue Report; Apr 2011 (IAMA) 3 1 2010 85.51 2009 22.36% 61.6% 31.15% IAMA 2011 16.55% 99.67

5. 2: IAMA 2007 -2011 : IAMA ; : 2011 3 1 eMarketer 2010 16.9%2011 18.4%2015 1/4 2010 38.6% 40%

6. 3: eMarketer 2009 -2015 : eMarketer TV Ad Spending Largely Unaffected by Growth Online; Mar 2011 IX Survey 41.7%

7. 4: () : InsightXplorer IX Survey Base: N=2,165; : 2011 3 (56.9%)(49.3%) 5: () : InsightXplorer IX Survey Base: N=1,141; : 2011 3 IAB 2009 2010

8. 6: IAB 2009 vs. 2010 : IAB Internet Advertising Revenue Report; Apr 2011 ARO 3C 3C 1: 2010 11 -2011 4 : InsightXplorer ARO ;: 2010 11 -2011 4

9. 7: 2010 11 -2011 4 : InsightXplorer ARO ;: 2010 11 -2011 4 ARO 85% 3-4 95% 4 / / 8: 2010 11 -2011 4 : InsightXplorer ARO ;: 2010 11 -2011 4 2011 4 UNIQLO Neutrogena Garnier

10. Estee Lauder Lancome Paris SKII Lancome 4 2: 2010 11 -2011 4 : InsightXplorer ARO ;: 2010 11 -2011 4 90-95% 12 95% 9: 2010 11 -2011 4 : InsightXplorer ARO ;: 2010 11 -2011 4 Pizza Hut SUNTORY

11. 3: 2010 11 -2011 4 : InsightXplorer ARO ;: 2010 11 -2011 4 IX Survey /(51.0%)(26.5%)(26.4%) 10: /() : InsightXplorer IX Survey Base: N=3,221; : 2011 2 3C 3C Apple iPhone iPad 3C 3C 3C ARO 3C 75% 11-12 ( 95%) 4 ( 90%) 12

12. 4 11: 2010 11 -2011 4 3C : InsightXplorer ARO ;: 2010 11 -2011 4 3C ASUS ACER Sony Style 4: 2010 11 -2011 4 3C : InsightXplorer ARO ;: 2010 11 -2011 4 IX Survey 1 3C 3C 3C (39.9%)/(24.8%)(24.1%)/(Blog)/ 3C

13. 12: 3C () : InsightXplorer IX Survey3C Base: 3C N=2,749; : 2011 1 1. Interactive Advertising Bureau (IAB) 4 2010 2010 260.4 2009 226.6 14.9%2. IAMA 2010 85.51 2009 22.36% 2011 16.55% 99.67 3. eMarketer 4. IX Survey 41.7% 5. IAB 2009 2010 6. ARO 85% 3-4 95%7. 90-95% 12 95%8. IX Survey

14. 9. ARO 3C 75% 11-12 ( 95%) 4 ( 90%) 12 4 10. IX Survey 1 3C 3C

15. ARO 2011 4

16. ARO 2011 4 ARO ARO ARO (%)() Web (%) ARO 2011 4 , (18-22 ) (23-27 ) (25-34 4 ) 3C (40 ) ISP

17. 2011 4 ARO % 100% 12.40% 4.78% 3.09% 5.32% 1 2 3 4 5 6 7 8 9 3C 10 11 3C 12 13 14 15 3C 16 ISP17 3C ISP 18 19 ISP 20 Blog Blog SourceInsightXplorer , 2011 4

18. 2011 4 () Yahoo! Facebook (18-22 ) YouTubeXuite (23-27 ) Live.com (25-34 4 ) BlogspotHiNetMicrosoft (40 ) 2011 4 1 Yahoo! Yahoo! Yahoo! Yahoo! Yahoo! 2 Facebook Facebook Facebook Facebook Facebook 3 Google Google 4 YouTube Google 5 Google Google 6 YouTube YouTube YouTube YouTube 7 yam yam Live.com PChome PChome 8 Live.com Xuite yam Blogspot yam 9 PChome Live.com Blogspot HiNet Xuite 10 Blogspot Blogspot Xuite Microsoft HiNet SourceInsightXplorer , 2011 4

19. 2011 4 Web () Web Yahoo! Facebook (18-22 )Plurk (23-27 ) Live.comHiNet104 MSN (25-34 4 )Mobile01udn (40 ) BabyHome 2011 4 Web 1 Yahoo! Yahoo! Yahoo! Yahoo! Yahoo! 2 Facebook Facebook Facebook Facebook Facebook 3 Google Google Google Google 4 Google 5 YouTube YouTube Live.com BabyHome 6 Live.com Plurk YouTube Live.com YouTube 7 Live.com Mobile01 Live.com 8 HiNet udn 9 PChome 104 YouTube PChome 10 MSN PChome SourceInsightXplorer , 2011 4

20. 2011 4 () (18-22 ) (23-27 ) 518 yam PChome (25-34 4 ) Mobile01udn HiNet MicrosoftGoogle (40 ) YouTube104 BabyHome GoHappy 2011 4 ( ARO 20 ) 1 Facebook Facebook Facebook Facebook YouTube 2 518 Mobile01 Facebook 3 Mobile01 YouTube YouTube udn 104 4 YouTube Mobile01 momo momo 5 Yahoo! Yahoo! 6 momo 104 YouTube 7 HiNet Yahoo! 8 yam Microsoft 9 Yahoo! yam BabyHome 10 Yahoo! yam PChome Google GoHappySourceInsightXplorer , 2011 4

21. 2011 4 YouTubeXuite Live.com Live.comHiNet104 MSN Plurk 518 yam PChome 3C ISP BlogspotHiNetMicrosoft Mobile01udn BabyHome Mobile01udn YouTube104 HiNetMicrosoftGoogle BabyHome GoHappy

22.

23. 2011 04 (IX Survey ) 10-79 2011/04/23~2011/04/24 4,341 2011 04 04 23 04 24 4,341 2011 03 76.1% 23.9% 2~3 1 37.7%1 1 ()23.3% 20-24 1 1 22.1%

24. 35-39 (45.2%) 19 25-29 (42.4%)(23.8%) 24

25. MV 39.9% 24 (38.5%) 30-34 29.9%) 19 1 35.9% 19 31.7% 30-39 12 21.7% 40

26. (61.2%) 20-24 (38.8%) 40 61.1% 35 (38.9%) 19 73.5%(26.5%)

27. 1 MV

28.

29. 2011 05 (IX Survey ) 10-79 2011/05/07~2011/05/08 4,010 2011 05 05 07 05 08 4,010 2011 03 (50.8%) 35-39 (30.3%) 29 (19.9%) 40

30. (20.8%) (19.0%)(18.6%)

31. (43.0%) 40 (25.7%)(13.3%) 35-39

32. 3-4 (40.9%)

33. 2 (38.4%)(11.8%)3-4 2 30-34 19 4-6 (52.9%)7-9 (25.3%)10 ()(18.7%)

34. (72.5%) 30-39 (18.4%)(15.9%) 19 (51.1%)

35. (35.4%) 20-29 35-39 24.2% 20-34 (36.7%)(36.3%)(19.2%)

36. (35.2%) 39(33.1%)(31.1%)

37. (60.7%)(59.5%) 40 (18.9%)

38. 27.3% (25.7%) 24 (26.3%)

39. 1. 2. 3. 3-4 4-6 4. 5. 6.

40.

41. 2011 05 (IX Survey ) 10-79 2011/05/14~2011/05/14 3,834 2011 05 05 14 05 14 3,854 2011 04 (48.3%) 29 (44.1%) 30-34 40 (7.6%)

42. (58.6%) 24 Yahoo! (27.6%) 30 PIXNET (12.1%) 30-39 (51.6%)(35.6%) Facebook (25.7%) 24

43. (32.2%) (21.7%)(15.3%) 20-29 19 Facebook(82.7%)(29.8%) 29 Plurk(24%) 20-24

44. Facebook Facebook Facebook () (58.5%) 29 (18.1%) 40 (10.5%)40 Facebook Facebook (59.6%) 29 (46.5%) 20-29 44.2%/ My Fishbowl 24

45. Facebook Facebook 1~5 (40.5%)6~10 (20.4%)30 (15.3%)Facebook (42.8%) 30-39 (34.9%) 19 (34%) 24

46. Facebook(65.7%) 20-24 Windows LiveMessenger(59.5%) 25-29 Skype(18.9%)

47. 32.5% (23.1%) 19 (22.2%) 30-34 1. 2. 3. 4. Facebook 5. Facebook 6. Facebook 7. Facebook Facebook

48. Mobile Web Experience Frustrates Heaviest Users

49. 2011 1 YouGov Antenna Software 20% 45 7% 44%38% 36% 29% 45 55 18-24

50. PChttp://www.emarketer.com/Article.aspx?R=1008264

51. Media Content Drives Tablet Purchase Intent

52. (BCG) 70% (BCG) iPads. 80% 2,400 eMarketer 1,280 2010 300 2009 1,010 450 2010 (IDC)

53. http://www.emarketer.com/Article.aspx?R=1008297 10 5

54. 2011 4

55. 2011 4 // NFC Google() MasterCard() Android (NFC) Yahoo Search Direct Google InstantYahoo Search Direct Google Google Instant Google Talk GuruGoogle Google Talk Guru Windows IE9 Windows Internet Explorer (IE) 9 Google Gmail Google "" +1Google Inc.Facebook Inc. Facebook iPhone Facebook iPhone IE9 HTML5IE9 HTML5 YouTube Live HuluNetflix YouTube Live Google YouTube Hulu Netflix Trove

56. (Washington Post) Trove 1 Clique"""" Clique Storify Storify email facebook sendemail facebook Google Google Nexus One Nexus S Google LG Groupon Groupon Google Groupon 80 198090 120 adap.tv

57. 5 PChome PChome Online 49656 Yahoo! Yahoo! 10 C2C 3 B2C C2C iPeen CyberAgent 100 Google Places QR Code NFC Google QR Code NFC() FacebookTwitter IBM SmartCloud

58. IBM SmartCloud Google 9 6 Nortel() 9 Google MicrosoftToyota MicrosoftToyota Windows Azure 83.48 momo momo 51 4 Yahoo PChome 4/6PChome 150 229 52% 5 4 RENN 5.84 SNS C2C 3 S 5 Dropbox 2500 25 2007 Dropbox 1 400 2500 2 ( 5 100 )

59. eBay Where.comeBay Where.com1.35Where.com Amazon Kindle Amazon Kindle Library Lending Kindle Kindle app 11000 Yahoo Facebook IntoNowIntoNow iOS ""4~12 CNNMoney EC2 Reddit 70 CNNMoney 32.5 1 32.5 67IT Firefox 4 IE9 StatCounter NetApplications Firefox 4 InternetExplorer 9 Bing 30%Google Experian Hitwise Bing 30% 6%Yahoo! 5%Google 3% 65%

60. 3 2 5 3 1.72 55 Groupon 3.5 B2C 2010 B2C Top 30 260 2010 260 15% eBay B2B eBay PK Knowledge Networks 202%(Association of American Publishers) 2020 2410 407 Forrester Reserch 2020 2410 comScore In-App

61. (ARO Panel) NetRoverTM Access Rating Online (ARO)(Internet Audience Measurement) IX Survey panel CyberPanel-Taiwan IX Survey ARO Survey [] EMAIL marcom@insightxplorer.com TEL 02-33222882