2. ARO ARO -.......3 2011 03 .....12IX Survey ......19
.........32 .........42 Consumers Eager for Mobile Shopping
Adoption.....46 The Future of Smart Mobile Devices...492011 03
.......52 2
5. 3 HTC Apple iPhone Nokia 17.2%HTCiPhone Nokia 12: ? () : ,
Apr 2011; Base: N=1375 ? 32.6% 31.6% 28.4%e-mail 13: ? () : , Apr
2011; Base: N=1375
6. iPhoneHTC Nokia 2011 2 OpView Apple iPhoneHTC Nokia (2011 2
ARO ) iPhoneNokiaHTC ( ARO )(2011 2 ARO )(OPview ARO ) 2011 2 2-4%
Apple iPhone HTC Nokia 4% 2 Nokia 5 iPhone iPhone Nokia 2: 2011 2 :
InsightXplorer ARO ;: 2011 2 OpView; : 2011 2
7. OpView HTC 2011 2 4.1 Nokia 1.8 iPhone 1.3 iPhone 490 HTC
449 Nokia 395 iPhone Nokia HTC Nokia iPhone 3: 2011 2 : OpView; :
2011 2 4: 2011 2 : OpView; : 2011 2
9. ARO (Google Yahoo ) iPhone iPhone Nokia 29 6 HTC 30 6 Nokia
19 4 7: 2011 2 : InsightXplorer ARO ;: 2011 2 OpView; : 2011 2 8:
2011 2 : InsightXplorer ARO ;: 2011 2 OpView; : 2011 2
10. ARO 2011 2 HTC Apple Apple Nokia 29 HTC 30 Apple 20-29 4
Nokia 19 4 HTC Apple Nokia HTC 9: 2011 2 : InsightXplorer ARO ;:
2011 2 OpView; : 2011 2 10: 2011 2 : InsightXplorer ARO ;: 2011 2
OpView; : 2011 2
11. 1. (MIC) 2. IX Survey 2011 4 37.1% 3.1%3. HTCiPhone Nokia
4. 5. ARO 2-4%iPhone HTC Nokia 2 Nokia 5 iPhone 6. iPhone Nokia 7.
: HTC 4.1 Nokia 1.8 iPhone 1.3 iPhone 490 HTC 449 Nokia 395 HTC
Nokia iPhone 8. : Nokia iPhone HTC 20-29 40 9. : iPhone Nokia 29
HTC 10. : Apple Nokia HTC
12. ARO 2011 3
13. ARO 2011 3 ARO ARO ARO (%)() Web (%) ARO 2011 3 , (18-22 )
(23-27 )ISP (25-34 4 ) 3C /Blog (40 ) /
53. IBM Connected Store Kik Adam LudwinRRE Ventures Fred Wilson
Union Square Ventures 800 VenturesUnion Square RRE Ventures,Spark
Capital, Kik Interactive Kik - HiNet 3 KKBOX KKBOX Chrome Google
Facebook Google Google 1 1 1 Office Cloud Connect Google Google
Google Inc. Android Amazon.com Inc. // 3 2011
54. Google Google Google Acer eDC Google AdSense Google Google
Google Gmail Google Gmail Fandor LinkedIn Today LinkedIn LinkedIn
Today RockMelt Eric Vishria RockMelt RockMelt Gmail Gmail Groupon
Facebook Facebook Facebook TimesLimited TimesLimited Groupon
55. YP.com AT&T AT&T 25 YouTube Next New Networks
YouTube Hulu YouTube PowerPoint 52 DEMO DEMO 2011 Google AdSense
Facebook Facebook vs. Google 0.99 App App 9.99 955 DREAMs App
Dropbox Dropbox 600 Evernote Evernote W ikimedia Foundation
2015
56. Flickr Rothenberg Matthew Flickr Yahoo! Flickr SXSW SXSW
Web3.0 Amin Zoufonoun Google Facebook Google Google Facebook 9
Facebook Facebook Facebook 9 cacaFly Facebook cacaFly Mog MINI BMW
SXSW Mog SXSW 2011: BMW B2C B2C Discovery Paid StumbleUpon 1700
GooglePaid Discovery StumbleUpon Group 800 Andrew Glenn David
Rosenblatt Jonty Kelt DoubleClick Google 3 Group Commerce Google
19% 6,600 6600
57. 20112010 IAMA 22.36% 85.51 2010 HTML5 HTML5 HTML5 HTML5
Snaptu 7,000 Facebook Snaptu iPad2 3 Android3.0 (2353) (2357) A
iPad2 A Groupon Now 4 Groupon Groupon 35 1520 28 GoHappy HappyGo
GoHappy HappyGo TV PC 2000 Zong Zong 4 3 17 PChomeOnline 1.5 4
PChome