Confidence for online purchasing desicions
Dressformer delievers functions of physical fitting room to online shoppers
Innovative 3D virtual fitting technology with thehighest quality of visualisation. Cost-effective, scalableproduction of 3D clothing. The technology was developed by the group of 20 professionals includingPhD level computer scientists, physical simulationspecialistis, fashion designers, 3D garment modellersand software developers
Dressformer Inc. is a Delaware company, establishedin 2013. The company is the owner of all IntellectualAssets. Central office is located in Los Angeles
What is Dressformer?
Dressformer creates a personalizedavatar for each user matching his/herbody proportions.
Plugin creates 3D twin is designed foronline demonstration of style fits.
Dressformer is the service that opens up new opportunities for brandsto attract new users and increase loyalty of existing customers.
Open mannequin Set parameters Fit different apparels
Service of new opportunities! Dressformer is a multifunctional Value Added Service opening up
new opportunities for e-commerce development.
The service is available for all platforms
Development of a virtual fitting room on the website Demonstration of goods in 360 formatCapability of Ulta Zoom to demonstrate textures Visual and text recommendation of the size Apparel Brand promotion through social networks (Look sharing)Possibility of choice between static postures anddynamic posturesBig data analysis
Technology: value for users
Proximity time and inventory independent shopping
1) Identication of the bestmatch, tight and loose looks
3) Outt creation that includesapparel, footwear andaccessories
4) to feel a fabric by means ofhigh lmresulution images
2) Real time remote shopping with friends and family
"The innovation of our teams, combined with our values, isthe reason we have grown." (Rob Demartini) Dressformer is the most advanced and reliable partner-teamfor New Balance transformative innovation in Online retail
Global innovation leadership
The virtual fitting rooms is a unique service that
Enables global proliferation of protable online retail
Condence for online purchasingdescisions
Brand recognition andclient's loyalty
Unlocks opportunities for apparel,footwear and accessories cross-sale
Establishes global innovation leadership in online retail
Pilot Project for Transformative Innovation
New Balance ONLINE RetailCondence in
Fit, Style & Look
Joint Development Team
Consumer Valued Parameters Analysis
Voice of NB eCommerce = Voice of DF Fitting
3D Apparel, Footwear & Accessories Inventory
Pilot online store (server) testing
Let's challenge theconventions
of the industry!(Jim and Anne Davis)