Bilichenko AleksandrVoino-Danchishina Maria

Throw away all yours stereotypes. Fast-food can be not just fast, but useful as well.We take meet just from the best cows, which are grazing on alpine meadows. Just fresh vegetables, growed by farmers, on fragrant patches of the southern fields. Just fresh done buns, with sweet-smelling sesame, and French tender. And our product list will make you come back again and again.And calories in our products are not more then in poppy-seed bun with kefir.

Now: We are oriented on students and some

elder group of people, like managers and office workers category. (People who has no time to have normal lunch)

We have few sales points situated near the underground stations on the main way to the most popular places of job and work.

Natural products, low calorized snacks are seems to light dinner.

High quality of products and special taste make you coming back

Fast food is useful food, every one eats our products, starting from children and ending with pensioners.

Sportsmen eat fast food before competitions.

Everyone keeps feet.

Casual -Hot Dog menu -Hamburger menu -Cheeseburger menu -Pizza menu -Shaorma menu

Innovated -Tauk -Shashlik -Kebab -Fahita -Mexikana

Drinks: -Water menu -Juice Menu -Beer menu -Energy menu -Foreign drinks menu -Tee menu -Coffee menu

1. Mc Donalds

3. Others2.Bufet

The competitor number one.Advantages: McDonalds is popular around the world. It has strong advertising campaign. Charity, viral advertising. Ask everyone what does the yellow letter on a roof means and they answer you- are you kidding me? That’s McDonalds! They have video advertising on TV, funny games, a lot of competitions and the main – everyone can work there and it’s the kind of advertising as well.Disadvantages: everyone know that it’s not healthy food, everyone heard about old oil and other fairy tales, high prices, small buildings are always busy, what makes people staying away from McDonalds, that’s we can use. And it’s already used by one of our competitors.

They have local character of advertising, as a McDonalds, they also make a sponsorship to some measures and have the own site. But I can not remember the time when I sow the video or some billboards with promoted this brand. They have a lot of disadvantage. Small production list, cheap but middle tasty food, small buildings. They oriented just for students, and they are quite popular between students as well.

Others are almost on the one stage with us. They have no advertising at all, and if you are not living or going on the way they situated you will not even find them, for sure.

We are going to promote ourselves! We will use the internet to promote us. Why? Because 99 % of students are searching something in internet every minute. That’s why we will use SMM optimization and Contest advertising. Than Adver gaming, creative and viral advertising. It will help us to make connection with our potential clients, thay will see, then they will like, then they will tell to others. To be told, the information we give should be interesting or at list to be given in interesting, creative way.

Context advertising Viral advertising Adver Gaming Creative marketing SMM optimization