2012 Smart TV - Evolution & Approaches

Smart TV新視代─電視產業的轉變與未來

陳靜芳 (Grace)

數位匯流技術中心(DCTC)

智慧網通系統研究所(SNSI)

財團法人資訊工業策進會

2012.03.29

E-mail：[email protected]

http://www.next-opto.com/event/seminar/?id=47



http://www.next-opto.com/

Outline

• IP&TV論壇獎項之評析

– Smart TV的市場前景與技術分析

–行動裝置整合應用趨勢

• 軟體專利演進趨勢

• 電視品牌深耕之可行性

2 grace @NEXT-OPTO.com

2011 IP&TV論壇獎& 2012續得獎公司

3

2012 Best TV App

+ Best TV

Consumer Device

2012

Best

Component

or Enabler

2012 Best Rights &

Asset Manag. for TV

2012 Best

Multiscreen TV

solution

grace @NEXT-OPTO.com

2012 IP&TV論壇獎 (1)

(IPTV, OTT, Connected TV & Hybrid TV)

• 於倫敦電影博物館揭曉(2012/3/21)吸引超過30個國家的170領域專家，且超過100廠商的內容供應商參賽

• 此獎項是獎勵來自各個領域合併IP傳送的電視社群的電視工業

4

2012 IP&TV獎公司產品/說明

服務創新(Best TV service Innovation)

Telstra T-Box service

服務成長成就(Best Service Growth Achievement)

BT Vision Significant growth # subscribers to

IP-enabled TV service

IPTV網路科技(Best Network technology for IPTV)

Alcatel

Lucent Velocix CDN

品質改善方案(Best Quality Improvement Solution)

Mariner

Partners

xVuTM module – Greenlighting the

Install™ for seeing an increase in

overall installation

TV權利與資產管理(Best Rights & Asset Management for TV)

Motorola

Mobility

Motorola SecureMedia HLS+

solution

ref: http://iptvawards.com/ grace @NEXT-OPTO.com

http://iptvawards.com/



2012 IP&TV論壇獎 (2)

(IPTV, OTT, Connected TV & Hybrid TV)

5 Ref: http://www.digitaltveurope.net/22329/bt-vision-telstra-and-directv-amongst-winners/

• 多螢幕、TV App與消費者設備，強調整合性TV平台，為2012年與2011年獎項之差異

2012 IP&TV獎公司產品

IPTV服務傳送平台(Best Service Delivery Platform for IPTV)

Orca

Interactive

Orca and Viaccess Unified Service

Platform

組件或推動商(Best Component or Enabler)

Ericsson

SPR1200 multi-screen stream

processor + NPR1200 multi-screen

network processor

TV App(Best TV App) AT&T AT&T U-verse for Tablet

電視消費者設備(Best TV Consumer Device)

Cisico + AT&T AT&T U-verse Wireless Receiver

多螢幕 Best Multiscreen

TV服務(service) DirecTV Home media

center solution

RVU HR34 server

RVU client Samsung

TV方案(solution) Huawei(華為) MediaCloud solution


http://www.digitaltveurope.net/22329/bt-vision-telstra-and-directv-amongst-winners/













服務創新獎(Best TV service Innovation) Telstra(澳大利亞電訊)

• Telstra(澳大利亞電訊) 的T-BOX = STB + DVR，類似有線電視盒，其內容： – 付費電視營運商Foxtel的電視

– 連網的Youtube，Bigpond影片(購買/租賃)

– Video Game “錢”景走俏，預計升級T-BOX系列的韌體

6

ref: Telstra

T-BOX T-BOX


http://www.zdnet.com.au/telstra-pumps-up-network-for-iptv-339303631.htm

IPTV網路科技獎(Best Network technology for IPTV) Alcatel-Lucent (阿爾卡特-朗訊)

• Velocix CDN(新型態CDN)

– A key characteristic of the Velocix Digital Media Platform is built on dynamic caching

• Close to subscribers & easy to access

7

Ref: Alcatel-Lucent

Velocix CDN Velocix CDN


http://www2.alcatel-lucent.com/enrich/en/v4i1/cdn-a-service-provider-opportunity/



TV權利與資產管理獎(Best Rights & Asset Management for TV) - Motorola Mobility

• HLS+ enables operators to deliver video content across unmanaged networks – best quality possible with the bandwidth available (傳輸頻寬保證)

– protecting the content from piracy (保護隱私)

– Combining adaptive streaming w/ DRM (可調適串流之DRM設計)

8

Ref: motorola http://www.motorola.com/mediaexperiences2go/

Video delivery on PCs &

mobile devices is a “ TV

everywhere” <- meeting

Hollywood studio

secure-delivery

requirements (視訊傳遞跨PC與智慧行動裝置，滿足好萊屋製片嚴格安全傳遞需求)


http://www.motorola.com/Video-Solutions/US-EN/Products-and-Services/Software/SecureMedia-HLS/SecureMedia-Encryptonite-ONE-HLS-US-EN

IPTV服務傳送平台獎 (Best Service Delivery Platform for IPTV) - Orca Interactive

• Orange.fr has migrated ~ 400,000 IPTV subscribers (2011/11) to Orca unified platform (法電信集團將40萬訂戶轉到奧斯卡統一平台) – The unified platform: the service delivery & content discovery

platform, conditional access system and native multi-screen solution

– adapted for IPTV, OTT web delivery and hybrid satellite-IP

9

over 5.1 million TV customers in

Europe at the end of 2011


組件或推動商獎 (Best Component or Enabler) - Ericsson (愛立信)

• Tradeoff btw hardware vs. software encoding advances (硬體軟體間的綜合採用考量)

– Ericsson released a high-density transcoding platform (高密度轉碼平台)

• SPR1200 multiscreen stream processor (Hardware)+ NPR1200 multiscreen formatting system (software-based)

– Adaptive rate segmentation and DRM execution across multiple devices (提供可調碼率分割與跨多設備平台之DRM機制)

– A true 'TV anywhere' experience

– A scalable, flexible and cost-effective solution

10

BSkyB's 'Go' service

Ref: Ericsson grace @NEXT-OPTO.com

http://www.v-net.tv/wp-content/uploads/2011/11/sky-go-tablet-480x311.jpg

http://www.ericsson.com/news/120316_unifies_broadcast_ip_244159020_c

TV App - AT&T ；電視消費者設備獎(Best TV Consumer Device) - Cisico + AT&T

• The app provides

users with access to AT&T U-verse‘s “TV Everywhere” content (實現到處可收看電視)

11

Cisco’s ISB7005 & VEN401 wireless

receiver allows U-verse subscribers

to send SD & HD programming

around a home via 802.11n Wi-Fi

AT&T U-verse for tablet

(OpenPeak OpenTablet)

AT&T U-verse for tablet (iPad)

Ref: AT&T U-verse grace @NEXT-OPTO.com

http://www.cedmagazine.com/news/2011/10/cisco-serves-up-wireless-boxes-to-at-t

http://itvt.com/story/8802/interactive-tv-news-round-i-abc-xbox-live-att-u-verse-bbc-red-button

http://www.google.com.tw/imgres?q=AT&T+IPTV+awards&um=1&hl=zh-TW&sa=N&rlz=1T4GGHP_zh-TWTW429TW430&biw=1051&bih=861&tbm=isch&tbnid=tWt3JVjQWEjD1M:&imgrefurl=http://www.att.com/gen/press-room?pid=19419&cdvn=news&newsarticleid=31721&docid=9nxwYw



多螢幕TV服務獎 (Best Multiscreen TV service) – DirecTV + Samsung

12

DirecTV: RVU HR34 server Samsung RVU client

Ref: http://blog.solidsignal.com/content.php/167-Hands-on-with-DIRECTV-Samsung-s-RVU-solution!

http://hd.engadget.com/2009/08/19/directv-cisco-and-samsung-have-whole-house-dvr-plans-with-rvu-a/2 grace @NEXT-OPTO.com

http://www.rvualliance.org/resources/faq

http://blog.solidsignal.com/content.php/167-Hands-on-with-DIRECTV-Samsung-s-RVU-solution

















http://hd.engadget.com/2009/08/19/directv-cisco-and-samsung-have-whole-house-dvr-plans-with-rvu-a/2























AT&T U-verse vs. DirecTV service

• J.D.Power調查全美電視服務滿意度 (US

residential TV service satisfaction)

– Programming, cost of service, billing, offerings

& reliability, performance reliability, customer

service

13 Ref: http://www.jdpower.com/consumer-ratings/ratings.htm?study=909201195

US 區域 Overall satisfaction (1st) years

East (美東) DirecTV

2010 + 2011 North Central

AT&T U-verse South

West


http://www.jdpower.com/consumer-ratings/ratings.htm?study=909201195



多螢幕TV方案獎 (Best Multiscreen solution) - Huawei(華為)

14

2011 Best Service Delivery for IPTV

2012 Best Multiscreen TV solution


Apple New iPad 之影響

• Apple 再次打敗自己的戰略，繼續維持領先地位 – 面板種總畫素數跳增四倍 (2048*1536) 以超高解析面板提高硬體進入障礙

– 提升突顯 500萬畫素的靜態影像以及1080P的動態影像擷取

– 透過高規格硬體累積差異化應用市場(Apps)

– New iPad也支援 Siri 功能(Voice Dictation only)

– iPhoto 軟體也支援 New iPad

– 已逐漸將其 Mac 上之軟體逐漸往 iOS 轉移

– 將其封閉系統內之產品使用介面與優勢完全串聯

– 雙產品線策略降低 iPad 價格門檻

• Apple 藉由高解析度 iPad 與 iCloud 往家庭影音市場邁進 – 也宣佈 New Generation Apple TV BOX上市

– 透過 iCloud 服務，使用者可將 iPad, iPhone 購買之內容與影片透過 Apple TV BOX 傳輸至電視上觀賞

– Apple 藉由可攜式終端高市場佔有率優勢，將觸角往家庭影音衍伸

grace @NEXT-OPTO.com 15

軟體專利演進趨勢

Patentability – 4 legal requirements

17

4 legal req. Law

section Criteria

Unobiousness 103 Can provide one or more new

& unexpected results (?)

Can make of innovation in the

specific technology (?)

Novelty 102 new physical feature (?)

new combination of separate old feature (?)

new use of an old feature (?)

Utility 101 Can be regarded as a useful one (?)

Statutory class 101

5 classifications

process machine manufacture composition

New use

Patent law 35 USC 101 or 35 USC 102 or 35 USC 103


//upload.wikimedia.org/wikipedia/commons/f/f3/Seal_of_the_United_States_Supreme_Court.svg

http://patentdocs.typepad.com/.a/6a00d83451ca1469e20168e87836fc970c-pi

Patent Requirement #1:

a statutory class - lawsuits

18

Cri

tical la

wsu

it

Chakrabarty case (1980)

• Diamond v. Chakrabarty, 447 U.S. 303,1980 (BIO)

• Milestone: anything under sun that is made by man

Diehr case (1981)

• Diamond v. Diehr, 450 U.S. 175, 1981

• 1st software case – successful case

• Milestone: can protect the step for using the formula

Bilski case (2010)

• Bilski v. Kappos, 130 S.Ct. 3218 @ Supreme Court

• Start with 08/833892 was rejected by examiner

• 2010 – re Bilski case (10/400846, 10/108089) was also gotten “Abandoned”

• Parker v. Flook 437 U.S. 584, 1978 (wiki)

• CCPA -> Supreme Court

• Use of a math algorithm is non-patentability

Flook case

(1978)

Flook case

(1978)


http://news.swpat.org/2010/07/bilskis-patent-application-the-published-parts/

http://www.google.com.tw/patents?id=JgOGAAAAEBAJ

http://www.google.com.tw/patents?id=UkKXAAAAEBAJ

http://en.wikipedia.org/wiki/Parker_v._Flook

電視品牌深耕之可行性

Google的數位家庭雲端佈局

Android@home為一開放的無線網路協定，企圖將影響力從Smart

Phone、Tablet延伸至數位家電Appliance

Google併購Motorola Mobility對Home Media產業之影響：

吸引更多廠商投入Google TV陣營?

Google TV之次世代電視樣貌 Google Android@home


Apple數位家庭雲端佈局

居家工作(家庭資訊)：iCloud Vs. Dropbox

Strengths Weaknesses

•iTunes Integration

•Relationship with major content

partners (ex. Disney)

•High resolution picture quality

•Set-top box solution

•Lack of subscription services

Opportunities Threats

•Consumer brand equity

•Opportunity to capture customers

with subscription service

•Leverage relationship

•Embedded devices

•New subscription services

•Increased competition from download

and pay per stream (Vudu, Amazon

VOD)

資料來源：Apple，資策會MIC整理

蘋果iCloud雲端服務+MobileMe服務同步通訊錄、日曆等6項功能，

增加了雲端備份+檔案+音樂+圖片等的自動同步功能，

iCloud備份串聯iOS、Mac + Windows系統的PC裝置間，自動備份和同步…備份僅支援傳輸WiFi上傳下載資料

整合雲端儲存服務MobileMe(原99美元/年)，而目前iCloud的9類應用全部免費提供+5G free space

雲端儲存服務-iCloud

Apple TV的SWOT分析


Samsung數位家庭雲端佈局

三星電子 Homevita解決方案系統架構圖

遠距監測

家電產品控制

DVR社區監視系統

停車管理系統

出入管制系統

數位警衛系統

社區管理伺服器社區共用

空間

社區網路

Internet

Homevita Gallery , 俄羅斯

Almere , 荷蘭

Barcelona , 西班牙

Homevita Gallery , 南韓

NY TWC, 美國 Homevita Gallery,

中國

移動體驗車 - 2004/4 計畫啟動

- 在觀光巴士上實際體驗Homevita解決方案

三星電子 Homevita海外行銷據點

三星電子數位家庭策略聯盟

主要聯盟 Samsung Group

電信 KT

傳播 KBS、EBS、MBC、Sky Life

家電三星電子、RWiniamando

建設三星物產、現代建設、

大韓住宅公社、大林產業

Solution &

Contents

Commax、三星重工業、

首爾通信技術、KT Linkus、S1、

Keuk Dong Ki Jeon、O2RUN、

KTH、教保文庫、KSIC

金融 Woori銀行

公共醫療光州市廳、光州科技院、大邱市廳、

漢城大學附設病院

其他三星SDS、三星Techwin、

4DHomenet、CTPLEX、現代通信、Icrosstech、Mercury

三星電子在數位家庭產業價值鏈之佈局

NAND

FLASH

PC Smart Phone 液晶電視

LCD面板

DRAM 晶圓代工

WW-No2/16%

TW-HTC No5/11%

WW-No6/4%

TW-Acer No4/10%

TW-ASUS No5/6%

WW-No1/27% TW- CHIMEI

No3/15% TW-AUO No4/14%

WW-No1/21%

WW-No9/4%

TW-TSMC

No1/49%

WW-No1/41%

TW All < 10% WW-

No1/39% WW-

No1/90%

AMOLED面板

資料來源：Samsung、LG，MIC整理，2011年10月 grace @NEXT-OPTO.com 22

http://www.google.com.tw/imgres?imgurl=http://www.moldex3d.com/jla/ch/images/stories/success/Samsung/samsung-003.jpg&imgrefurl=http://www.moldex3d.com/jla/ch/index.php?option=com_content&task=view&id=447&Itemid=338&usg=__UMw8kiuhRvcuq6CAyhefGldbBcA=&h=350&w=1048&sz=18&hl=zh-TW&start=1&zoom=1&tbnid=rKGYtoQxBCy1CM:&tbnh=50&tbnw=150&ei=bmR8ToqNFOPjmAXih9CBAQ&prev=/search?q=samsung&hl=zh-TW&sa=X&rlz=1T4SUNC_zh-TWTW378TW378&tbm=isch&prmd=ivnsur&itbs=1

Apple、Amazon與Google的雲端音樂服務

Apple裝置：Mac、PC、iPhone、iPad 或是可上網的iPod等。

Amazon裝置：Mac、PC、Android手機等。

Google裝置：Mac、PC、Android手機、使用flash的平板電腦等(不包含iPad)。

資料來源：各公司，MIC整理，2011年10月

音樂商店 iTunes MP3 Store No

雲端音樂服務 iCloud Cloud Drive Music Beta

免費儲存容量未知 5GB 只有推薦才有。儲存2萬首音樂

與唱片公司

達成協議 Yes No No

Qriocity 是 Sony 在日本、法國、德國、義大利、西班牙、英國和愛爾蘭等國推出的雲端數位音樂服務


Summary

• 2012/3/21倫敦電影博物館揭曉的IP&TV論壇獎項且分析其帶來的影響，故帶入

– Smart TV的市場前景與技術分析

–行動裝置整合應用趨勢

• 軟體專利四個不同等級的評斷標準與討論代表性訴訟的影響

• 分享電視品牌深耕之可行性與佈局

24 grace @NEXT-OPTO.com

Blog: http://fungsiong.blogspot.com

http://fungsiong.blogspot.com/



Business

2012 Smart TV - Evolution & Approaches