Place Strategy

1.

Channel of distribution )

2. Outlets

)

(1) ( Wholesale

store )

(2)

Discount store )

(3)

Department store )

(4)Stand alone

supermarket)(5) Community

mall )

(6) Minimart

Minimart

(7)

Convenience store )

(8) (9) Kiosk

)

(10) Vending

machine )

(11) Mail

order )

(12) Catalog

sales )

(13) T.V.

Sales )

(14) Direct sales )

(15)

(16) 3.

Number of intermediaries )

Intensity of distribution )

3

(1)

(2)

(3)

4.

Market logistics )

Promotion Strategy )

:

:

(Packaging Strategy )

1.

Put in )

2.

Put up )

3.

Put away )

4. Prettiness )

5. Pleading )

6.

Positioning )

7.

Personality )

8.

Protection )

1.

2.

3.

4.

5.

8 P's Strategy)

Marketing Mix)

8P’s

IMC)

Long-Term Business)

Segmentation)

8P’s

1. ( Product Strategy )

2. Price Strategy

3. ( Place Strategy )

4.Promotion Strategy )

5. ( Packaging Strategy )

6.Personal Strategy )

7. ( Public Relation Strategy )

8. ( Power Strategy )

“

”

The design and management of

seamless, value-added process

across organizational boundaries to

meet the real needs of the end

customer)

(warehouse)

1.

2.

3.Higher productivity

4.

fast operations)

5. Lead Time (

6.

7.

suppliers,

manufacturers, distributors,

customers

(LOGISTICS

MANAGEMENT)

(Logistics management)

“

”

··

·

·

Alternative Distribution

(KPI)

Supply Chain

Supply Chain Management)