Place Strategy

1.

Channel of distribution )

2. Outlets

)

(1) ( Wholesale store )

(2)Discount store )

(3)Department store )

(4)Stand alone

supermarket)(5) Community

mall ) (6) Minimart

Minimart(7)

Convenience store )(8) (9) Kiosk

)(10)

Vending machine )(11) Mail

order )(12)

Catalog sales )

(13) T.V. Sales )

(14) Direct sales )

(15)

(16) 3.

Number of intermediaries )

Intensity of distribution )

3

(1)

(2)

(3)

4.

Market logistics )

Promotion Strategy )

:

:

(Packaging Strategy )

1.

Put in )

2.

Put up )

3.

Put away )

4. Prettiness )

5. Pleading )

6.

Positioning )

7.

Personality )

8.

Protection )

1.

2.

3.

4.

5.

8 P's Strategy)

Marketing Mix)8P’s

IMC)

Long-Term Business)

Segmentation)

8P’s

1. ( Product Strategy )

2. Price Strategy

3. ( Place Strategy )

4.Promotion Strategy )

5. ( Packaging Strategy )

6.Personal Strategy )

7. ( Public Relation Strategy )

8. ( Power Strategy )

“

”The design and management of

seamless, value-added process across organizational boundaries to meet the real needs of the end customer)

(warehouse)

1.2.3.Higher productivity4.

fast operations)5. Lead Time (

6.7.

suppliers, manufacturers, distributors, customers

(LOGISTICS

MANAGEMENT)

(Logistics management)

“

”

··

·

·

Alternative Distribution

(KPI)

Supply Chain

Supply Chain Management)