AUDI AUTO MARKET SURVEY REPORT

BUSINESS COMMUNICATION TERM PAPER

SUBMITTED TO: Prof. SUSAN MATHEW

SUBMITTED BY: GROUP 5

ANEESH CHERIYAN (P14168)

FATHIMA RINSHA RASHEED (P14179)

MARIATTA JOLLY (P14189)

NIVIN VINOI (P14199)

VISHAL J BADANI (P14220)

SARATH S RAM (P141209)

INDEX

INTRODUCTION…………………………………………

STUDY OF THE SURVEY………………………………

SURVEY ANALYSIS…………………………………….

CONCLUSION…………………………………………….

INTRODUCTION TO SMARTPHONES

Phones are used for making calls, but now mobile phone can do so much more than what was

in the past. The range of new touch screen Smartphone’s allows user to access the internet,

use social media, get live news updates, play music and video, and much more. They almost

universally use touch screens for control, however, which can be a challenge for people new

to the technology.

Many people have never owned a Smartphone and are curious to choose a Smartphone as

their asset. Customers want mobile phones that do more than their current keypad-style

handset, or are looking to learn more about the Smartphone they already own does. This

workshop has something to satisfy each of the customers.

Study of the survey:

A survey regarding the uses of Smartphone was conducted with a sample of 60 Smartphone

from different users in India. It was found that many users prefer Smartphone. It was found

that customer prefer Smartphone because of the features provided by it. They are listed

below.

1. Make voice calls (of course!)

2. Make video calls

3. Access the internet and browse the web

4. Take photos, and upload them to the web

5. Navigate with GPS if the phone has GPS built-in

6. Play back music and video stored on the phone

(And connect to a PC to copy media to it)

7. Manage your contacts and appointments

8. Send emails

9. Play in-built games

10. Run new applications and games downloaded

For the internet

Some of the major brands are discuss below:

NOKIA :

Nokia is a public limited-liability company listed on the Helsinki, Frankfurt, and New York

stock exchanges. Nokia plays a very large role in the economy of Finland. It is an important

employer in Finland and works with multiple local partners and subcontractors. In 2009

Nokia contributed 1.6% to Finland's GDP, and accounted for about 16% of Finland's exports

in 2006. Markets is responsible for Nokia's supply chains, sales channels, brand and

marketing functions of the company, and is responsible for delivering mobile solutions to the

market.

SAMSUNG:

Samsung Electronics is a multinational electronics and information technology company

headquartered in Suwon and the flagship company of the Samsung Group. Its products

include air conditioners, computers, digital televisions, liquid crystal displays (including thin

film transistors (TFTs) and active-matrix organic light-emitting diodes (AMOLEDs)), mobile

phones, monitors, printers, refrigerators, semiconductors, and telecommunication networking

equipment. It is the world's largest mobile phone maker by unit sales in the first quarter of

2012, with a global market share of 25.4%. It is also the world's second-largest

semiconductor maker by 2011 revenues (after Intel).

BLACKBERRY:

BlackBerry Smartphone can be integrated into an organisation's email system through a

software package called BlackBerry Enterprise Server (BES). The primary BES feature is to

relay email from a corporate mailbox to a Blackberry handheld device. The BES monitors the

user's mailbox, relaying new messages to the handheld via RIM's Network Operations Centre

(NOC) and user's wireless provider. BlackBerry also supports polling email, through third

party applications. The messaging system built into the BlackBerry only understands how to

receive messages from a BES or the BIS, these services handle the connections to the user's

mail providers. The primary alternative to using BlackBerry Enterprise Server is to use the

BlackBerry Internet Service (BIS). BlackBerry Internet Service is available in 91 countries

internationally. BlackBerry Internet Service was developed primarily for the average

consumer rather than for the business consumer.

MOTOROLA:

Motorola designed and sold wireless network equipment such as cellular transmission base

stations and signal amplifiers. Motorola's home and broadcast network products included set-

top boxes digital video recorders and network equipment used to enable video broadcasting,

computer telephony, and high-definition television. Its business and government customers

consisted mainly of wireless voice and broadband systems (used to build private networks),

and, public safety communications systems like Astro and Dimetra.

LENOVO:

The new Lenovo S930 fits that description perfectly. It runs on a MediaTek 1.3GHz quad-

core processor with 1GB of RAM, 8GB of internal storage (which is expandable thanks to a

micro SD card slot), 8-megapixel rear and 1.6-megapixel front cameras, front-facing stereo

speakers with Dolby Digital Plus audio and a 6-inch 1280×720 display.

Lenovo has stepped up its design chops, giving the S930 the same laser-etched fabric feel

that’s present on the Lenovo Vibe Z. Yes, a smart phone with a 6-inch display is unwieldy to

hold, pocket and lug around, but there is clearly a consumer demand for these large devices.

Lenovo has also included a handful of software tweaks that take advantage of the S930′s the

large display, but you’ll still need to hold the phone with two hands if you want to type or

browse the web.

SONY:

This phone looks premium and classy with its finish. It has specification's that makes it fast

with a quad-core Qualcomm Snapdragon 801 processor. Since the asynchronous processor

makes sure that each core is powered independently, you get the precise amount of power

when you need it, without wasting power when you don't. Best features are its IP68 that is

water and dust proof, waterproof for 30 minutes in water.

SURVEY ANALYSIS

1. Which smart phone do you own?

a. Samsung b. Nokia c. Motorola d. Lenovo e. Sony f. Blackberry

Out of the survey conducted we could find that among our sample size of 60

students the following results were obtained regarding the phone they use:

Samsung- 13

Nokia- 8

Motorola- 7

Lenovo- 6

Sony- 22

Blackberry- 4

37%

13%12%

22%

10%

7%

smart phone ownershipsamsung nokia motorola sony lenovo blackberry

From the above pie diagram it is clearly evident that samsung holds the highest smart phone

ownership within the sample selected. This may be due to the quality of service they provide

and that of their products. The ranking goes on in the following order:

1. Samsung 36%

2. Sony 22%

3. Nokia 13%

4. Motorola 12%

5. Lenovo 10%

6. Blackberry 7%

2. Do you think that your smart phone is worth the money?

a. Yes b. No

From the survey conducted we could conclude that a majority of the smart phone

users agree that their smart phone is worth the money they spent.

Yes- 36

No- 24

60%

40%

user satisfaction yes no

From the above pie diagram we can understand that approximately 60% of smart phone

users are happy with their phones and believe that their phone is worth the money they have

spent. But remaining 40% are not happy with their phones and regret about the money they

have wasted.

3. Which OS do you prefer?

a. Android b. Windows c. Blackberry

From the data collected it is observed that the most preferred operating system is android

operating system. This is because of the ease of use and highly customisable. It is user

friendly and thus making the working easier for common people. In this platform we can run

several applications when compared to the other operating systems.

Android- 38

Windows- 17

Blackberry- 6

62%

28%

10%

operating system preferenceandroid windows blackberry

From the pie diagram it is seen that most of the sample prefer using an android phone. Here

62% of the sample prefers android phones and 28% prefer windows phone and 10% prefers

blackberry operating system for their phones.

4. Which type of screen do you prefer?

a. TFT b.LED c. IPS d. LCD

From the survey conducted we understood that a majority of users prefer an LED

screen and the next highly used screen is LCD then TFT and then comes IPS.

LED- 50

LCD- 6

TFT- 2

IPS- 1

84%

10%

3%

2%

Screen PreferenceLED LCD TFT IPS

From the pie chart it is clear that 85% of the population prefers an LED screen

another 10% prefers LCD screen another 3% prefers TFT screen and the remaining

2% prefers IPS screen.

5. Which feature do you give more preference?

a. Battery backup b. Camera c. OS d. Screen size

The survey conducted reveals that most of the smart phone users prefer the best

OS for their phones, the second highest preference is given for camera and then

for battery backup and then for screen size. The numerical data is as follows:

OS- 30

Camera- 15

Battery backup- 12

Screen size- 3

52%

26%

21%

2%

most prefered featureOS battery camera screen size

From the above diagram we can notice that 51% of the sample considers OS as the most

preferred feature, second highest preference is for battery backup which is 26% and then

camera quality 21% and last screen size 2%.

6. Which type of phone do you prefer?

a. Touch b. Type c. Touch & type

From the survey we could conclude that most of the smart phone users prefer touch

phones the most and second is touch and type and finally type phones.

Touch- 47

Touch and type- 6

Type- 3

84%

11%

5%

type of phonetouch touch & type type

From the above pie diagram it is clearly evident that majority of the smart phone user

prefer a touch phone, that is 84% of smart phone users prefer a touch phone, next 11%

prefers touch and type phones and the remaining 5% prefers type phones. This

preference is basically due to the ease of use and change in trend.

7. What is your satisfaction level on a scale of 5?

a. 4-5 b. 3-4 c. 2-3 d. 1-2

From the survey we could identify how satisfied was each smart phone user with

their phones. And we concluded that the most satisfied users were Samsung users

and followed by the others.

Samsung- 4.5

Sony- 3.5

Motorola- 4

Lenovo- 3

Blackberry- 2.5

26%

20%

23%

17%

14%

satisfaction levelsamsung sony motorola lenovo blackberry

From the above pie diagram it is very clear that most satisfied customers are of Samsung

mobiles they are 26% of the sample second largest satisfaction is shown by Motorola users

which is 23% third highest by Sony that is 20% and followed by Lenovo and blackberry

which are 17% and 14% respectively.

8. What is your satisfaction level on a scale of 5a. Samsung b. Nokia c. Motorola d. Lenovo e. Sony f. black berry

As per survey, the rating for different companies was as follows.

Samsung- 4

Nokia- 3

Motorola- 4.5

Lenovo- 3.5

Sony- 4

Black berry - 4.5

samsung17%

nokia13%

motorola19%

lenovo15%

sony17%

black berry19%

satisfaction level

From the survey conducted, we were able to conclude that users of Motorola and blackberry were highly satisfied compared to that of other brands. Motorola and blackberry has the highest satisfaction percentage with 19% followed by Samsung and Sony with 17% respectively. While Nokia has mere 13% satisfied customers, Lenovo beats Nokia by having 15% satisfied customers.

9. Do you consider resale value as an important factor while making purchase decision?

The findings were as follows:

Yes- 6

No- 54

no90%

yes10%

consideration of resale value

From the survey, it was observed that most of the people do not consider resale value as an important factor while considering buying decisions. Thus we can conclude that resale value is not an important factor while making a purchase.

10. Do you prefer mobiles with larger screen size?

a) Small (3inch -4inch)

b) Medium (4inch-4.7inch)

c) Large (<4.7inch)

From the survey, the following information’s were collected based on customer preference.

Small - 6

Medium - 32

Large - 22

small10%

medium53%

large37%

screen size preference

From the survey, we can say that most people prefer mobiles with medium screen size

that is from 4 inch to 4.7 inch. While 53% choose mobiles with medium screen size,

37% choose mobiles with larger screens and 10% choose mobiles with smaller

screens. Thus we can say that people tend to prefer medium size screens irrespective

of the trend towards bigger screens.

CONCLUSION

Audi as a brand has so many loyal customers, because of the strong customer awareness,

strong presence in the segment, and the feature loaded product. The survey endorsed the

importance of product quality in the car buying decision. 13 persons opted their primary

concern as product quality while buying a luxurious car. The survey revealed 18 out of 35

people will opt Audi as their primary car of choice. In the performance category, Audi got a

clear distinction from other brands. In our survey 9 people gave excellent and 21 gave good

ratings to Audi. Safety feature bagged 21 satisfied customers. The survey show that it is the

most aware brand among the luxurious brand available in India. This clearly shows Audi has

a bright future in India ahead.