Business Communication

Client Logo

JakartaOctober, 2011

PT. TRAYA PRAWIRAHaris, Mita, Endah

This document is confidential and is intended solely for the use and information of BUSINESS COMMUNICATION & INTERPERSONAL SKILL Project

BUSINESS COMMUNICATION & INTERNPERSONAL SKILL Project

2BUSINESS COMMUNICATION & INTERNPERSONAL SKILL Project

Table Of Contents

Background

Business Descriptions

Market

Strategy & Development

Finance


Business Inspiration

Population

Economy

Technology

Transportation Social & Culture

Government• Indonesia Economy

Outlook • Income per capita

and inflation rate

• Number of Population• Employment VS Unemployment

• Population by Age Group and Sex

(Productive Age)

• Transportation System Issue

• Lifestyle• high level existence

• Transportation• Vehicle

• Automation Technology

Regulation


Indonesia Economic Landscape

Macro Economy Indicator Data

Population 240 million

GDP growth (%) 6,5 %

GDP per capita (US $) 3600

Exchange rate per US$ 8500

Poverty Number 14,6%

Macro Economy Indicator Data

Net Capital Inflows (Million) 22.64

Increase Economic Growth 7 %

Indonesia’s Income Per capita prediction 2030 (US$)

10,000

Economic Growth ASEAN 6,9%


Customer purchasing power becomes stronger as indicated by Income per capita and inflation rate

Source : BPS 2006, 10% constant growth projectionYear

Income/ Capita (Rp.)

7,2

32,8

38

7,6

16,3

54

8,1

96,2

10

9,3

29,4

58

11,1

93,8

55

13,4

21,4

32

14,7

63,5

75

16,2

39,9

33

17,8

63,9

26

21,6

15,3

50

23,7

76,8

85

26,1

54,5

74

28,7

70,0

31

31,6

47,0

35

34,8

11,7

38

38,2

92,9

12

42,1

22,2

03

46,3

34,4

23

50,9

67,8

66

19,6

50,3

19

0

10,000,000

20,000,000

30,000,000

40,000,000

50,000,000

60,000,000

2001 2002 2003 2004 2005 2006* 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 20200

2

4

6

8

10

12

14

16

18

Inflation Rate (%)

Income per Capita vs.Inflation Rate

I US Dollar = Rp. 9,300


Source : BPS 2006, constant growth projection

the huge number of population

Indicator 2004 2005 2006 2007 2008 2009 2010 2011Population 216,381 219,204 222,192 225,080 228,007 230,971 233,973 237,015 Poverty Line (16.66%) 36,049 36,519 37,017 37,498 37,986 38,480 38,980 39,487Unemployment (10.45%) 22,612 22,907 23,219 23,521 23,827 24,136 24,450 24,768

Potential Population 157,720 159,778 161,956 164,061 166,194 168,354 170,543 172,760

Indicator 2012 2013 2014 2015 2016 2017 2018 2019 2020Population 240,096 243,217 246,379 249,582 252,827 256,113 259,443 262,816 266,232 Poverty Line (16.66%) 40,000 40,520 41,047 41,580 42,121 42,668 43,223 43,785 44,354Unemployment (10.45%) 25,090 25,416 25,747 26,081 26,420 26,764 27,112 27,464 27,821

Potential Population 175,006 177,281 179,586 181,920 184,285 186,681 189,108 191,566 194,057


Population by Province

ACEH

SUMATERA U

TARA

SUMATERA B

ARATRIA

U

JAM

BI

SUMATERA S

ELATAN

BENGKULU

LAM

PUNG

KEPULAUAN B

ANGKA BELI

TUNG

KEPULAUAN R

IAU

DKI JAKARTA

JAW

A BARAT

JAW

A TENGAH

D I YOGYAKARTA

JAW

A TIM

UR

BANTENBALI

NUSA TENGGARA B

ARAT

NUSA TENGGARA T

IMUR

KALIM

ANTAN BARAT

KALIM

ANTAN TENGAH

KALIM

ANTAN SELA

TAN

KALIM

ANTAN TIM

UR

SULAW

ESI UTARA

SULAW

ESI TENGAH

SULAW

ESI SELA

TAN

SULAW

ESI TENGGARA

GORONTALO

SULAW

ESI BARAT

MALU

KU

MALU

KU UTARA

PAPUA BARAT

PAPUA0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

35,000,000

40,000,000

45,000,000

Chart Title

Perempuan/Female

Laki-laki/Male


Population by Age Group and Sex of Indonesia 2010

Kelompok Umur / Age Group

Laki-laki / Male

Perempuan / Female

Laki-laki+Perempuan / Male+Female

' 0 - 4 11 658 856 11 013 204 22 672 060

' 5 - 9 11 970 804 11 276 366 23 247 170

'10 - 14 11 659 310 11 018 180 22 677 490

'15 - 19 10 610 119 10 260 967 20 871 086'20 - 24 9 881 969 9 996 448 19 878 417

'25 - 29 10 626 458 10 673 629 21 300 087'30 - 34 9 945 211 9 876 989 19 822 200'35 - 39 9 333 720 9 163 782 18 497 502'40 - 44 8 319 453 8 199 015 16 518 468'45 - 49 7 030 168 7 005 784 14 035 952'50 - 54 5 863 756 5 693 103 11 556 859'55 - 59 4 398 805 4 046 531 8 445 336'60 - 64 2 926 073 3 130 238 6 056 311'65 - 69 2 224 273 2 467 877 4 692 150'70 - 74 1 530 938 1 924 247 3 455 185' 75 + 1 605 817 2 227 546 3 833 363

'TT/Not Stated 45 183 36 507 81 690

Total 119 630 913 118 010 413 237 641 326



Potential Market

Growth of vehicles in Jakarta that the average per year to reach

11%.


idea Tools that facilitate people that have high mobility in meeting the personal needs of the app. in private vehicles.

The need for setting equipment in a good arrangement in the car.

How to solve personal problems appearance meet in a private vehicle


Company Description

Simplify Your Life


PT Traya Prawira establish and

First time Factory operation started at

Cibitung

Grand opening C-

Mobile Centre at Fatmawati

Launch of C-Mobile for

LadiesJanuary - 2007 March - 2007

The Journey of PT Traya Prawira

Dec - 2008

Awarded The Most

Innovative Product 2008

from SWA

Grand opening C-

Mobile Centre at Kelapa Gading

Launch of C-Mobile for

MensJune- 2009

Expand C-Mobile

Centre to Surabaya

Dec - 2010 January - 2011 April - 2011

Expand C-Mobile

Centre to Medan

Won the 2010 Super

Brand

Launch of C-Mobile at

Social Media and C-Mobile Smart Phone Application

April - 2010

Awarded ISO 9001

Certification

Jan- 2009

Jan - 2010

Launch of C-Mobile

Community : C-Mobilers

April - 2008

Launch of C-Mobile On

The Go


Founders


Vision & Mission

Providing a futuristic products of high quality with best service for its customers.

Generate income, build image, develop the professionalism of business based on the principles of GCG (Good Corporate Governance), health and safety management (K3) as well as environmental preservation.

Benefit and welfare of all employees and corporate partners

Mission

Vision :

To become #1 company in futuristic tools kit and manufacture industries

1


Product Description

convenience mobile tool

c for conveniencec for confidence

c for career


Variant Product

is specially design for career women. The C-Mobile for Ladies will be installed at the driver seat and it has also a touch screen tool to access the toolbox. Customer can fill the C-Mobile for Ladies with any make up tools they want, such as brush, lipstick, blush on, brush etc. C-Mobile for Ladies is also including with a hair dryer, so the passenger can easily get their hair dry during their way to their office.

5 variant colors : silver, black, red, blue and pink

C-Mobile for LadiesThis variant is used for the back seat passenger. Customer can put the C-Mobile at the back seat by themselves, without any modification on their car. C-Mobile On The Go, also have 5 variant color and customer can fill any kind of makeup they want. The C-Mobile On The Go, also can include a hairdryer in it.

5 variant colors : silver, black, red, blue, chrome, and pink

C-Mobile On The Go C-Mobile for Men is specially design for career men. The C-Mobile for Men will be installed at the driver seat and it has also a touch screen tool to access the toolbox. Customer can fill the C-Mobile for man with any make up tools they want, such as shaver, hair gel, comb etc.

5 variant colors : Black, Silver, Dark Blue, Chocolate and Chrome





Combining the tools in one

place making it easier to reach.

The tool is flexible, can be put in any car and

any position.

Toolbox can be issued

automatically through a

device

Uniqueness


Unique Selling Point

fordable prices.Can be purchased

through various media.

Product toolbox can be customized as

needed.

Modern design, minimalism,

multifunctional.

The use of automation technology

Digital System.

Digital System

The addition of accessories


Target

25 to 45 SES AB Male & Female Mid to High Income Educated

Demographics

Passionate Appreciate Excellence Creative

Psychographics

Highest Interest Spend most money Early Adopter Tech is everyday lives

Tech Attitude

break time Seek knowledge Seek Community Work Ha

Lifestyle


Table Of Contents

Background

Business Descriptions

Market

Strategy & Development

Finance


Education & AwarenessProduct Experience

Credibility/ ImageRelationship

MerchandisingCustomer/ Business Partners Gathering

Customer SponsorshipBulletin

ExhibitionEvent

Sponsorship Road show

Direct Sales & Promotion

CSR ProgramMedia Engagement PR Event Corporate ConnectionStrategic PartnershipInternal Communication

Regular AdRegular AdvertorialIndustry Canvassing

Integrated Sales & Branding StrategySocial Media :

FacebookMillisE-mail blast

Developing affiliate relationships with other service providers

Sales : Number of Sales and Profit N

Revenue

Brand Equity : C- Mobile Brand

Sim

plify

You

r Life

Sim

plify

You

r Life

% Sales :

Number of Sales and Profit N Revenue

%Brand Equity

360” Communication Program used to reach target your market


Branding Strategy

Sales

Brand Equity

Strategic Supplier Management

Direct and Sales Promotion

Advertising

Industry Canvassing

Media Engagement

Corporate Connection

Strategic Partnership

Sim

plif

y Y

our

Life

Increase # of Sales

Increase Brand Equity

c-mobile app (c-mobile application for i phone and black berry), this is a c mobile application on i phone and blackberry


Direct and Sales Promo

Sales Promotion

Creative Events & Experiences

Direct & Interactive Marketing

Account & Customer Acquisition

Management

• Culture Campaign• Expo • Discount / Special Promo• Voucher promo

• Open House • Gathering

• Counselor• Meet & Greet • Telemarketing

New Account Management System

DIRECT & SALES

PROMO


Communication Direction

c mobilers ( c mobile community), this community of c mobile's users. they actively communicate in social media and a gathering at c mobile center


Poster


Coverage C- Mobile Center

C-Mobile Center (C-Mobile Workshop), we have two C-Mobile Center in jakarta at Fatmawati and Kelapa Gading and one in Surabaya.


Clients

Car Workshop

• Mobil Buddy Mulia Motor• Mobil "Bengkel Bersama"• Mobil AI Motor• Car Modification (Body Repair)

"Kencana Prima"• SINAR ABADI SPORT RACING• Tiwa Motor Sport (TMS)• TOMOST modification• UNIVERSAL PROTECSINDO• RAJA MOTOR

Direct To Customer • Ace Hardware. • Carrefour• Giant• Lotté Mart


Financial Statement

Income Statement: 2011 2010 2009 2008 2007Revenue 9,526 8,027 7,798 7,027 6,295Expenses -7,522 -6,556 -6,393 -6,605 -6,394Operating profi t/(loss) before special 2,004 1,471 1,405 423 -99itemsImpairment of non-current assets -20 24 270 86 -677Restructuring expenses 116 -46 -350 -129 -136Financial income and expenses -248 -35 -44 -51 -75Profi t/(loss) before income tax 1,852 1,414 1,281 329 -987Profi t/(loss), continuing activities 1,3521,028- 1,290 214 -1,284Profi t/ (loss), discontinuing activities – -516Net profi t/(loss) for the year 1,352 1,028 1,290 214 -1,800Employees:Average number of employees (full time) 5,388 4,199 4,908 5,302 5,603

The Traya Prawira ended 2011 with a highly satisfactory result. The result before tax - a surplus of Rp. 1,852 million - exceeded all expectations for the year, and the Traya Prawira’s net sales rose by 18.7% from Rp, 8,027 million in 2007 to Rp. 9,526 million in 2011. All the Traya Prawira ‘s markets saw significant sales increases in 2011 - despite the fact that, overall, the global market for traditional toys saw a moderate decrease in 2011. Also in 2011, all the product lines accounted for most of the increased sales. Moreover, the licensed product line C-Mobile On The Go achieved considerably higher sales than expected at the beginning of the year.


Company Description

Simplify Your Life

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