I made it

myself

The IKEA effect Labor enhances affection for its results, when it is fruitful.

A world of

Crowd-Everything

Broadcasting Oliver records songs in his home studio and publishes them on his YouTube channel.

Improving Kalifa improves the engine of his 1972 Citroën SM and uses online instructions to do so.

Crowdfunding Ian raises money to produce the film he’s featuring in.

The crowd’s got talent User-generated Muji products outperform their designer-generated counterparts.

Watch out for a

parallel universe

Be Agile

Be Open

DNA of collaboration methods

Innovation beyond the product

Holistic brand design Bare Escentuals embeds a simple "swirl, tap, buff" ritual into every brand experience.

Product service system BMW plans to offer i3 owners use of longer-range BMW vehicles for out-of-town journeys.

Experience environment Amazon Kindle highlights passages that were highlighted by others.

Join forces. From crowd-everything to structural collaboration.

Ethnography

Join forces. From crowd-everything to structural collaboration.

The Heineken concept club The stories of 120 clubbers inspire the creation of a visionary pop-up club.

From insight to experience Order a beer by tapping the bottle-shaped icon on the interactive bar surface.

Co-creation

Join forces. From crowd-everything to structural collaboration.

Air France & KLM transfer journey Engaging frequent flyers in the creation of a positive transfer experience.

Offer them the tools to collaborate Timed challenges and gamification stimulate a collaborative and creative setting.

What has changed since 1986?

Innovation in a Conversation Nation

Internet users

(per 100 people) International Telecommunication

Union, World Telecommunication/ICT

Development Report and database,

and World Bank estimates.

High involve- ment

Low involve- ment

Social indepen- dence

Inter- personal influence

Independent innovators

Social influencers

Laggards Followers

Not only can they collaborate, they want to

And Gen Y?

They demand to

Find them in their natural habitat People with similar interests have a tendency to unite in (virtual) communities.

Back end of innovation

Join forces. From crowd-everything to structural collaboration.

Vodafone smartphone applications Users get access to beta versions of Vodafone services to fine-tune them together.

Co- isn’t short for consumer

Let’s get started

Ready It starts with you.

Set It’s a marathon. Not a sprint.

Go The world is your playground.

Takeaways