Digtal markedsføring om 10 år

DIGITAL MARKEDSFØRINGEirik Norman Hansen

Director of Business Development

søndag 29. august 2010

99 52 35 57@EIRIKNORMAN


Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman3






Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman

Old school marketing:People accept things because they don't have a choice

- Information asymmetry- Communication obstacles- Power over media & tools



1.00090% 81%

2.265.000

38% 50%14%søndag 29. august 2010





500 mill. Facebookbrukere70 mill. LinkedInprofilere

75 mill. Twitterbrukere600 tweets pr. sek

Blogospheren dobles hver 230 dag



Blog post fra kjente

Facebook posts fra kjente

Tweets fra kjente

Blog posts fra Brands

Facebook fra Brands

Felles community medlemmer

Brand produkt i community

Tweets fra Brands

Blog posts fra uavhengig blogger

Tweets fra uavhengig blogger

0 18 35 53 70



”the power of the user”

Social media are primarily Internet-based tools for sharing and discussing

information among human beings



Den nye generasjonen av markedsføring handler om å forstå og respektere “the power of the user”



VI HAR TATT KONTROLL OVER:

tidverktøymediainformasjonegne og andres meninger

og erfaringer


Eirik Norman Hansen - 99 52 35 57 | twitter.com/inorman

KONTROLL OVER TID



KONTROLL OVER VERKTØY



KONTROLL OVER MEDIA



KONTROLL OVER INFORMASJON

500 mill. Facebook brukere70 mill. LinkedIn profilere

30 mill. Twitter brukere



?søndag 29. august 2010


Vi må bygge inn merverdi i det vi leverer og i markedsføringen vi gjør


DIGITAL FOREDLING


© Creuna 22









BUY WEIGH SHARE DISCUSS WORKOUTMONITOR





+TRANSPARENCY

+EFFICIENCY

+CONVERSATION

+DESIRABILITY


IF YOUR PRODUCT LACKS EFFICIENCY, TRANSPARENCY, CONVERSATION OR DESIRABILITY- ADD IT DIGITALLY



Transparency

Help users to seek and share information on everything and everybody. Deliver valuable information in the right context, and stand stronger in a transparent world.







EfficiencyBuild digital solutions that give users time instead of robbing their time. Set users free. Make them efficient.





Conversation

Conduct a positive and helpful dialogue with the outside world. Listen closely and speak in a natural human tone. You will obtain greater value and social status.





Desirability

Make products and services smarter, easier, fun, innovative and attractively designed. Be the one that people will want to own, use and share.




HVA OM 10 ÅR?


© CreunaCreuna - 99 52 35 57

THE FUTURE OF THE SOCIAL WEB: IN FIVE ERAS

Era of Social Relationships

Era of Social Functionality

Era of Social Colonization

Era of Social Context

Era of Social Commerce

Jeremiah OwyangForrester Research


http://www.web-strategist.com/blog/2009/04/27/future-of-the-social-web/

http://www.web-strategist.com/blog/2009/04/27/future-of-the-social-web/


ERA OF SOCIAL COLONIZATION (2009/10)

break down the barriers of social networks

allow individuals to integrate their social connections

blurring the lines between networks and traditional sites



ERA OF SOCIAL CONTEXT (2010 - 2012)

recognize personal identities and social relationships

deliver customized online experiences



ERA OF SOCIAL COMMERCE (2012 - )

social networks will be more powerful than corporate Web sites and CRM systems

brands will serve community interests

€



Alt som kan bli digitalt kommer til å bli digitalt



Alt og alle er online





Martin Deinoff





Den nye generasjonen av markedsføring handler om å forstå og å respektere “the power of the user”



?

? ???

?????

?? ?



Eirik Norman HansenDirector of Business Development

CREUNA NORWAY

[email protected]@eiriknorman

+47 99 52 35 57

51


mailto:[email protected]

mailto:[email protected]