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This is the presentation from the Dow Jones Round Table for Governmnet on Collaboration and Metadata held in London on 26th June 2008
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© Copyright 2007 Dow Jones and Company, Inc.
The Power of Information - Collaboration and the Role of Metadata Taxonomy Roundtable - June 26th - London
Matthew Adamson – ConsultantGeorge Foy – Solutions Architect
Proprietary and Confidential | © Copyright 2008 Dow Jones and Company, Inc.
Icebreaker – My Name Means….
Instructions:
Split into pairs. Each pair has to come up with words thatdescribe the person using the letters in their first name. The phrase isthen shared with the group.
As an example, Matt could stand for “Mobile, Active, Taxonomy,Tout”.
Proprietary and Confidential | © Copyright 2008 Dow Jones and Company, Inc.
Collaboration and Web 2.0
It is about ‘Users’ ‘Wisdom of Crowds’
Social Networking Technology as an enabler
Low Barrier Tools Rich Internet Applications
Desktop functionality online
AJAX
"A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share
relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than
most companies." Cluetrain Manifesto
Proprietary and Confidential | © Copyright 2008 Dow Jones and Company, Inc.
Consumer Generated Media (CGM)
Facebook / MySpace Cadbury’s Wispa
Blogs RSS YouTube Flickr Podcasts
Proprietary and Confidential | © Copyright 2008 Dow Jones and Company, Inc.
Power of Information Consumers
Consumer Generated Media BBC News
Discussion Threads
Viral Marketing Cadbury’s Gorilla Advert
1,862,489 views
Consumer as an advocate Tagging
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Social Tagging - Introduction
Folksonomy Narrower
Flickr Broader
Del.icio.us Advantages
User-driven Self-evolving / current Immediacy of Feedback Easy to visualise
Tag Clouds Library of Congress
Pilot Project 3100 images
Social TaggingFolksonomy
del.icio.usFlickr
YouTube MOAT
Bebo Semantic WebSocial Bookmarking
RDF
Taxonomy
OWLBlogs
Proprietary and Confidential | © Copyright 2008 Dow Jones and Company, Inc.
Social Tagging - Introduction
Disadvantages Trade-off
Simplicity v. Precision Reliant on Users
Time Participation
Amazon Dependent on tag volume Opinion tags / partisan tagging
Tag-bombing Ambiguity Synonyms
Mac Macintosh Apple
Social TaggingFolksonomy
del.icio.usFlickr
YouTube MOAT
Bebo Semantic WebSocial Bookmarking
RDF
Taxonomy
OWLBlogs
Their ContentInteresting Content
Notion of Reward
Tag: Filtering Last.FM InfoWorld: Collab. knowledge gardening Wired 12.10: The Long Tail Oh My God It Burns! “ …. For drunks. Brita filter makes bad vodka into good vodka Introduction to Bayesian Filtering
Disadvantages
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Taxonomy v. Social Tagging
Taxonomy Critics Expensive Hard to deploy Maintenance Rigidity
Role of Taxonomy If the user does not care about the content
Amazon Where precision is needed
Journals / Research Papers Broader / narrower searches Authoritative linking Disambiguation As a check against tag-bombing / partisan tagging
How folksonomy can complement taxonomic structures? Candidate Terms Synonyms
Proprietary and Confidential | © Copyright 2008 Dow Jones and Company, Inc.
Importance to Government
“The review has found that by supporting the existing innovation of citizens, with facilitation and greater access to information, government will be creating opportunities to empower individuals and communities to create solutions to improve their lives and make informed decisions.” - source Cabinet Office Website
Guidelines To civil Servants Be Credible - Be accurate, fair, thorough and transparent.
Be Consistent - Encourage constructive criticism and deliberation. Be cordial, honest and professional at all times.
Be Responsive - When you gain insight, share it where appropriate.
Be Integrated - Wherever possible, align online participation with other offline communications.
Be a Civil Servant - Remember that you are an ambassador for your organisation. Wherever possible, disclose your position as a representative of your department or agency.
Proprietary and Confidential | © Copyright 2008 Dow Jones and Company, Inc.
Technology As Enabler
Desktop Functionality Online- AJAX
Opening up Content / Services- API- Structure Key
Mashups- Combining- Ease of use- Structure
Proprietary and Confidential | © Copyright 2008 Dow Jones and Company, Inc.
Information Accessibility
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DfT Infrastructure Links
Police Example
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Interesting Developments
Reuters Gnosis Open Calais Authority Files
Challenges Relationships
Inline Mark-up Subject coding
Social Graphing Network of connections
FOAF MOAT
Meaning of a Tag ‘Giant Global Graph’
Web 3.0
Proprietary and Confidential | © Copyright 2008 Dow Jones and Company, Inc.
Open Forum
Dow Jones Product Integration Online Financial Solutions Taxonomy/Metadata Solutions Targeted News Delivery User Experience Design Rollout & Adoption
Matt AdamsonConsultant
Dow Jones Client Solutions
Commodity Quay
East Smithfield
London E1W 1AZ Tel: 020 32175053
Matt AdamsonConsultant
Dow Jones Client Solutions
Commodity Quay
East Smithfield
London E1W 1AZ Tel: 020 32175053
George FoySolutions Architect
Dow Jones Client Solutions
Commodity Quay
East Smithfield
London E1W 1AZ Tel: 020 32175030
George FoySolutions Architect
Dow Jones Client Solutions
Commodity Quay
East Smithfield
London E1W 1AZ Tel: 020 32175030
