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Gail Robinson, REALTOR, Selling Your Black Rock Connecticut Home, 2012
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Selling Your Black Rock Home
Black Rock Has to Be Discovered… Buyers don’t search for homes in Bridgeport, so I help them discover Black Rock via:
Websites/Blogs
Local events (Black Rock Community Blog)
Real estate (Black Rock Homes for Sale)
Blog posts (ActiveRain)
Social Media – FaceBook, YouTube, Flickr, LinkedIn
Road Shows & Slide Shows – on Black Rock to agents/public
Publicity – on Black Rock with New York Times, and more
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Why List With Me?
#1 in Black Rock - List and sell more homes than any other agent in any firm in Black Rock (2007-present) – I specialize in Black Rock
My Track Record – the homes I list often sell faster and closer to list price than other agents
My Proactive Approach brings Buyers – who come from my blogging, websites, social media, Page 1 on Google, and For Sale signs
My Qualifications
REALTOR –held to higher standards of ethics and behavior
GRI –90 hours of intensive training in real estate fundamentals
e-PRO –certified Internet marketing expertise
Raveis Exceptional Properties –luxury properties specialist
Voted #1 REALTOR – Best of Fairfield County in 2011
My R
ole
in
S
ellin
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ou
r H
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Targeting and reaching the right buyersMarketing
Negotiations
Closing
Mortgage
Contract
Inspections
Best price AND terms from qualified buyer
Negotiating inspection items
Following up with attorneys
Following up on mortgage contingency
Final walk through day of closing
A Sample of Sold Homes
Listed by Gail
Sold for 98% of list
price
Featured in CT Post &
NYT
Buyer saw the listing on
$575,000 $550,000 155 Grovers AvenueList Price: $645,000 Sold Price: $633,000
2011
Cash Buyer
49 DOM
$575,000 $550,000 231 Balmforth StreetList Price: $549,000 Sold Price: $500,000
2010
98% of List Price
Cash Buyer
Average sale is 95%
of list
$575,000 $550,000 340 Old Battery Road
List Price: $549,900 Sold Price: $537,600
2010
Featured in NYT
5/2/09
Highest sale in
Black Rock in 2009
$575,000 $550,000 37 Beacon Street
List Price: $1,790,000 Sold Price: $1,550,000
2009
Multiple bids in 2008
Buyer’s Market
Highest sale on
Ellsworth
EVER
189 Ellsworth StreetList Price: $599,900 Sold Price: $590,000
2008
Only 5 of 11 homes over $1M
sold in 2005
Of the 5, this was
the highest to List Price
5 Thorne PlaceList Price: $1,190,000 Sold Price: $1,100,000
2005
2011 & 2010 Sales in Black Rock
Close Date Address Sale Price
6/27/11 155 Grovers (SF) $ 633,0005/27/10 340 Old Battery (SF) $ 537,5009/13/10 231 Balmforth (SF) $ 500,00012/29/11 62 Prescott (SF) $ 238,0004/9/10 350 Grovers, 11A (CN) $ 230,0009/23/11 140 Midland (SF) $ 210,0005/27/11 350 Grovers, 1G (CN) $ 141,00012/28/11 92 Nash Ln, 4 (CO) $ 92,000
2009 Sales in Black Rock
Close Date Address Sale Price
11/6/09 37 Beacon (SF) $ 1,550,0006/8/09 380 Hilltop (SF) $ 563,5006/5/09 220 Balmforth (SF) $ 460,0007/15/09 50 Pearsall Way (SF) $ 413,0007/10/09 80 Ferris (SF) $ 265,0004/30/09 590 Brewster, 5 (CO) $ 150,000
2008 Sales in Black Rock
Close Date Address Sale Price
3/26/08 189 Ellsworth (SF) $590,00011/17/08 87 Seabright (SF) $575,0007/25/08 109 Brittin (SF) $321,5004/14/08 65 Scofield (3F) $270,0004/4/08 155 Brewster, 2J (CO) $195,0005/20/08 81 Nash, 5 (CO) $125,000
2007 Sales in Black RockClose Date Address Sale Price
10/9/07 155 Brewster, PHS (CO) $550,00010/2/07 6 Homestead (3F) $470,0009/7/07 94 Harborview (3F) $470,0005/23/07 496 Brewster (3F) $462,5001/26/07 269 Gilman (SF) $461,0008/15/07 120 Clarkson (SF) $414,5006/18/07 765 Brewster (3F) $397,4006/26/07 63 Wilson (2F) $301,0008/21/07 37 Haddon, #2 (CO) $159,00010/31/07 13 Nash, #5 (CO) $140,00011/30/07 67 Nash, #1 (CO) $135,0001/26/07 92 Rowsley, #5 (CO) $133,0004/26/07 75 Haddon #2 (CO ) $130,4009/5/07 554 Brewster, #1 (CO) $120,000
2005 & 2006 Sales in Black Rock
Close Date Address Sale Price
12/1/05 5 Thorne (SF) $1,100,0004/28/05 345 Old Battery (SF) $725,00010/12/06 625 Gilman (SF) $700,0005/22/06 195 Grovers (SF) $649,0006/16/06 48 Princeton (3F) $374,25011/15/05 36 Livingston (SF) $341,5502/1/06 350 Grovers , (CN) $274,5005/19/05 350 Grovers , 1V (CN) $229,0004/6/06 606 Brewster, 5 (CN) $166,5009/21/05 78 Rowsley St (CO) $139,000
How I Will Market Your Home…
Black Rock Broker’s Open Day
Buyer agents preview homes through broker inspections. I organize the broker inspections for all of Black Rock once a month to attract agents to Bridgeport via gourmet lunches, drawings, and door prizes across all broker firms.
I coordinate with the Greater Fairfield Board of Realtors to send out e-mail announcement to all of its members.
BLACK ROCK BROKER'S OPENProgressive Lunch & Drawings
Tuesday, January 22 - 11 AM to 2 PM
380 Hilltop - $849,000 Tracey Kane, Raveis (dessert)280 Grovers - $725,000 Tracey Kane, Raveis (chili)98 Beacon - $699,900 John Kleps, Pitt/Sothebys 155 Brewster, 2B* - $499,000 Gail Robinson (raffle -Veuve Cliquot) 170 Midland - $455,000 Wayne Beach (raffle - bottle of wine)60 Bywatyr - $415,000 Alan Hamilton, Raveis (salad)141 Seaside - $439,000 Jeanette Dryburgh, Raveis (soup and more)155 Brewster, 2J* - $199,000 Gail Robinson (raffle-- Veuve Cliquot)
Open Houses (Optional)
1. Open houses rarely bring buyers. NAR's latest Profile of Home Buyers and Sellers concludes that most consumers who bought homes in rarely or never attended an Open House. 90% of buyers preview their next home online and then ask their agents for an appointment to see it.
2. Most people who attend open houses aren't ready to purchase buyers. The buyers who go to open houses tend to be three to nine months from buying. Ready, willing and able buyers have agents who make appointments.
3. Security -- theft of property, casing a home for a later burglary is becoming a serious concern. Need to lock away valuables of all kinds prior to Open House.
e-Marketing
E-mails of my new listings to…
85+ agents in Southport office.
700+ agents in Westport, Norwalk, Darien, Greenwich, Trumbull, Stratford, & Wilton offices
300+ agents from other firms – who have listed, sold, or attended Black Rock Broker Opens
Sent monthly to 500+ subscribers of Black
Rock Real Estate Newsletter
Media Contacts I am a key source for the Connecticut Post and New York Times for reporters who want information about real estate in Black Rock. My listings have been featured in:
CONNECTICUT POST155 Grovers Avenue Sold in 2011 for $633,000189 Ellsworth Street Sold in 2008 for $590,0005 Thorne Place Sold in 2005 for $1.1 million29 Eames Boulevard Currently leased for $4,000/mo.62 Prescott Street Sold for $238,000
NEW YORK TIMES155 Grovers Avenue Sold in 2011 for $633,000155 Brewster St, Penthouse Sold in 2007 for $550,000350 Grovers Avenue, 12D Currently leased for $2,100/mo.62 Prescott Street Sold for $238,00035 Battery Park Drive Currently on the market for $1.2 million
Your Property Will be
Featured on the
Black Rock Community Blog
Your listing will be featured – link to your
property website
Over 500 subscribers to
newsletter
Links to community
websites
30-70 visitors a
day
65,000+ visitors to
date
Page 1 on Google Searches
Sent to subscribers to
Black Rock Real Estate e-mails
(500+)
Annual 8-page Newsletter on
Black Rock real estate market since 2005
Black Rock blog attracts
viewers from all over
the world
Up 20% from 2010
1,237 from New York City!
Up 20% from 2010
Your Property Will be
Featured in
Social Media
1,108 fans and growing more every
day
Your Property Will be
Featured on the
ActiveRain Blog
Page 1 on Google Searches
Ranked #1 Real Estate
Agent in Fairfield
County on ActiveRain
Your listing will be
featured – link to your
property website
Your Property Will Also Be
Featured on
BlackRockHomesforSale.com
And on Thousands of Websites, Including:
Raveis Trulia Realtor Oodle, Yahoo HotPads Homes
Zillow
Geebo OLX Backpage, DotHomes CyberHomes FrontDoor
Marketing Black Rock
It is not enough to market your property, your listing agent must market the Black Rock location as many potential buyers are not familiar with the area. Many agents do not know how to market Black Rock, because their focus is on other markets, such as Fairfield or Westport.
For example, many agents may not know that the Bridgeport Education Master Plan includes the addition of 7th & 8th grades for the Black Rock School or the progress on the Fox Street pedestrian bridge to the Fairfield Metro Train Station.
Your Property BrochureIncludes
Community Features
Marketing Bridgeport
It is not enough to market Black Rock, your listing agent may need to sell potential buyers on the Bridgeport location as many potential buyers are aware of our city’s past problems, but not aware of Bridgeport’s future prospects and signs of progress.
I keep in touch with commercial real estate professionals and real estate investors to learn about commercial development prospects and progress. I also stay in close contact with our legislators on SmartGrowth (regionalization) initiatives, which will lower property taxes.
This is an important part of selling your property. Your buyers are investing in Bridgeport by purchasing a home here.
Photographs Sell Homes
High Dynamic Range Photography
Sign Riders Bring Buyers
Smart Signs with QR Codes
Sign Riders
Many buyers discover Black Rock by driving through it. The QR code allows a buyer with a smart phone to go directly to the Black Rock Homes for Sale website where they will see a slide show of featured homes. Your home will be shown and they can click on the photo for more information.
I also get many phone calls from the sign riders. Not everyone has a smart phone, but smart buyers often decide that the agent with the most sign riders is probably the neighborhood expert and the one that they should call.
