The Power of Social Media & the Rise of Digital Video

@gregfrysocial

4 Steps for Social Media Success

1.  Let people know you exist

2.  Demonstrate your passion and expertise. Generate Likeability” .

3.  Ask for the sale.

4.  Turn Customers into Advocates.

6 Future Trends Happening Now •  Video continues to evolve

•  Unique “Rich” content becomes vital

•  Social Advertising becomes more powerful

•  “Private” Social Networks thrive

•  The Age of Advocacy arrives

•  Automation gets serious

Build Relationships faster with Video

thehappypear

Think Like a Content Marketer

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action” - Content Marking Institute

Examples of Video Marketing? •  Live Streams •  Customer Service Videos •  Funny Videos •  Video Case studies •  Video teasers •  Hot News Topics •  Crowd Sourcing videos •  Event Previews •  Event Roundups •  Guides/ How to videos •  Video Product reviews •  Interviews

“The nobodies are the new somebodies”

Who are the influencers in your industry and/or in the video world?

Be Real in your videos

http://youtu.be/vZcDjcaSHvc?t=1m4s

Think Vertical

Image credit: Form Meets Function

As of February 2017:

•  Facebook - Vertical videos publish with no black borders.

•  Instagram - Vertical videos publish with no black borders.

•  Snapchat - Vertical videos publish with no black borders.

•  Twitter - Vertical videos publish with no black borders.

•  YouTube - The Android version of the app hides black borders when device is held vertically and video is viewed in full screen.

Formatting Your Video Title – Ensure your keywords are included in your title. Intro - Does it hold the viewer’s attention? Does it explain what the video is about? Does it communicate the “what it’s in it for me” to the viewer? Tags and Descriptions – Think SEO. Take time adding a description to your video. Also add relevant tags so your video can be found online. Add Subtitles - Add subtitles or captions so the viewer can understand your video with or without sound. Branding – Make sure you add your logo to your video. That way when your video goes viral everyone will know where it came from. Call to Action – Add a call to action in your video.

Infrontofthecamera

Screenrecording Webinars LIVEvideo

Creating Content

Creating Content

http://tubularinsights.com/

Mobile Video Apps

•  Quik – video editor from GoPro •  iMovie(iOS only) •  Power Director (Android only) •  Magisto Video Editor & Movie Maker •  FilmoraGo •  Adobe Premier Clip •  Splice (iOS only) •  Boomerang •  Clips •  Hyperlapse •  Animoto •  YouTube

Do you use Instagram Stories?

Should you invest time in creating daily stories on Instagram and/or Snapchat?

Promote your Videos and Create Video Ads

http://www.viddyad.com/

Why Live Video?

Go “Live”

•  Facebook Live •  YouTube Live •  Twitter/Periscope •  Instagram Live

Live Video Ideas

Go “Live” - Tools

https://obsproject.com/

BeLive.TV

belive.tv

The 10 Tip Takeaway •  Create video for your audience not you. Be creative and dare to be

different. •  Look at the camera and be yourself. It is not a Hollywood movie you are

recording. •  Use simple video editing software such as Power Director, Adobe

Premier Pro, iMovie or Final Cut Pro. •  Reinvent your Social Media updates by using video apps. (Quik, Magisto,

FilmoraGo, Clips) •  Share, Share and Share - on your Facebook page, repurpose for

Instagram, Newsletters etc. •  Tag all your video content. •  Add captions or subtitles to your video.. •  Use Video tools like Go To Meeting or even Skype to meet regularly with

your clients. (particularly the ones that are far away. •  Use Live Streaming to showcase any offline Use Screen recording to

give customer support. (Check out Camtasia)

@gregfrysocial

Questions?

Contact Me

+353 87 2039855

twitter.com/gregfrysocial

ie.linkedin.com/in/gregfry