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How can social media address the challenges business people face?
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www.SocialMediaDynamo.com@ggroovin | @SMDynamo
TM
#SM4Biz
How to Use Social Media Effectively for Business
Ricardo GuerreroFounder & CEO, Stwittergy.com &
Chief Buzz Generator, SocialMediaDynamo.com
http://SlideShare.net/Stwittergy
TM
#SM4Biz
www.SocialMediaDynamo.com@ggroovin | @SMDynamo
TM
#SM4Biz
Agenda
– Introduction
– The “Big 3”… LinkedIn, Facebook & Twitter
– Challenges for Business Owners:Can Social Media Really Help?
– 4 Steps for Starting Social Media Marketing
– Q & A
www.SocialMediaDynamo.com@ggroovin | @SMDynamo
TM
#SM4Biz
Introduction
www.SocialMediaDynamo.com@ggroovin | @SMDynamo
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#SM4Biz
Who?
Ricardo Guerrero (aka @ggroovin)– Entrepreneur:
• SM strategy, implementation &coaching: Social Media Dynamo
• Founder & CEO: Stwittergy• Manager, Engagement: WCG
– At Dell (10 years):• Created most of Dell’s Twitter
accounts, including @DellOutlet• See more: www.dell.com/twitter
– Colombian-American
www.SocialMediaDynamo.com@ggroovin | @SMDynamo
TM
#SM4Biz
The “Big 3”…LinkedIn, Facebook & Twitter
www.SocialMediaDynamo.com@ggroovin | @SMDynamo
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#SM4Biz
Big 3 Tic-Tac-Toe
• Where do the icons/images go?– Match each to Twitter, Facebook or LinkedIn
www.SocialMediaDynamo.com@ggroovin | @SMDynamo
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#SM4Biz
Big 3 Tic-Tac-Toe
LinkedIn Facebook Twitter
www.SocialMediaDynamo.com@ggroovin | @SMDynamo
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#SM4Biz
Big 3 Tic-Tac-Toe
LinkedIn Facebook Twitter
CocktailParty
Function:
www.SocialMediaDynamo.com@ggroovin | @SMDynamo
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#SM4Biz
Big 3 Tic-Tac-Toe
LinkedIn Facebook Twitter
CocktailPartyPubFunction:
www.SocialMediaDynamo.com@ggroovin | @SMDynamo
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#SM4Biz
Big 3 Tic-Tac-Toe
LinkedIn Facebook Twitter
CocktailPartyPub
Business Networking
Function:
www.SocialMediaDynamo.com@ggroovin | @SMDynamo
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#SM4Biz
Big 3 Tic-Tac-Toe
LinkedIn Facebook Twitter
CocktailPartyPub
Business Networking
Professional Network
Function:
Connections:
www.SocialMediaDynamo.com@ggroovin | @SMDynamo
TM
#SM4Biz
Friends & Family
Big 3 Tic-Tac-Toe
LinkedIn Facebook Twitter
CocktailPartyPub
Business Networking
Professional Network
Function:
Connections:
www.SocialMediaDynamo.com@ggroovin | @SMDynamo
TM
#SM4Biz
Big 3 Tic-Tac-Toe
LinkedIn Facebook Twitter
CocktailPartyPub
Business Networking
Professional Network
Friends & Family
Influencers& Others
Function:
Connections:
www.SocialMediaDynamo.com@ggroovin | @SMDynamo
TM
#SM4Biz
Big 3 Tic-Tac-Toe
LinkedIn Facebook Twitter
CocktailPartyPub
Business Networking
Professional Network
Friends & Family
Influencers& Others
Function:
Connections:
Usage: Radio
www.SocialMediaDynamo.com@ggroovin | @SMDynamo
TM
#SM4Biz
Big 3 Tic-Tac-Toe
LinkedIn Facebook Twitter
CocktailPartyPub
Business Networking
Professional Network
Friends & Family
Influencers& Others
Function:
Connections:
Usage: Radio“Snail mail”
www.SocialMediaDynamo.com@ggroovin | @SMDynamo
TM
#SM4Biz
Groups & Answers
Big 3 Tic-Tac-Toe
LinkedIn Facebook Twitter
CocktailPartyPub
Business Networking
Professional Network
Friends & Family
Influencers& Others
Function:
Connections:
Usage: Radio“Snail mail”
www.SocialMediaDynamo.com@ggroovin | @SMDynamo
TM
#SM4Biz
Groups & Answers
Big 3 Tic-Tac-Toe
LinkedIn Facebook Twitter
CocktailPartyPub
Business Networking
Professional Network
Friends & Family
Influencers& Others
Function:
Connections:
Usage: Radio“Snail mail”
www.SocialMediaDynamo.com@ggroovin | @SMDynamo
TM
#SM4Biz
Challenges for
Businesses:
Can Social Media Really Help?
www.SocialMediaDynamo.com@ggroovin | @SMDynamo
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#SM4Biz
Top Challenges for Businesses
• Find more potential clients
• Close more deals/sales
• Perception of value (& trust)
• Lack of time / over-commitment
– Disagree? What’s your top challenge?
www.SocialMediaDynamo.com@ggroovin | @SMDynamo
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#SM4Biz
Can Social Media Help?
• Find clients: Certainly possible– Monitoring/Listening as a way to find potential
customers (steal from competitors?)
– Potential sources:• LinkedIn groups – how many do you belong to?• Blogs & Twitter – Google Alerts? (geo-targeted?)• Answers – LinkedIn or Yahoo
– Unlikely source: Facebook (competitors’ pgs?)
www.SocialMediaDynamo.com@ggroovin | @SMDynamo
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#SM4Biz
Can Social Media Help?
• Close deals/sales: Very probable– Every “pitch” is a job interview– Important to get to know interviewer before?
– Potential sources:• LinkedIn & Facebook profiles of potential client• Blogs & Twitter – If they have blog/Twitter, can
really get to know them personally
– Not recommended: “friending” on Facebook
www.SocialMediaDynamo.com@ggroovin | @SMDynamo
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#SM4Biz
Can Social Media Help?
• Perception of value (& trust): YES!– Social media = a speaking event every day– Advertising: “7 impressions” rule of thumb– Social media makes you more “reachable”– Relationship-building is easier = more trust
– Potential sources:• LinkedIn & Twitter – Update your status much?• Facebook Page – Interaction, Cust. community?• Blogs – Cadillac of “content marketing”
www.SocialMediaDynamo.com@ggroovin | @SMDynamo
TM
#SM4Biz
Can Social Media Help?
• Time: Uh-oh…– Time, not $, is the cost– Still, if the other challenges are
better addressed, is it worth it?– “Journey of 1K miles begins w/ a single step”
– Potential solutions (i.e. tools):• Manage multiple networks – Hootsuite (free), etc.
• Content curation – Google Alerts & Reader
• Post fr phone – Buffer (bit.ly/RGbuffer), Seesmic Ping
• Blog fr phone – Tumblr, WordPress, Blogger, etc.
www.SocialMediaDynamo.com@ggroovin | @SMDynamo
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#SM4Biz
4 Steps for StartingSocial Media Marketing:
M.E.B.E.™
www.SocialMediaDynamo.com@ggroovin | @SMDynamo
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#SM4Biz
Small & Large Biz Approach: MEBE™
• Monitor:– Hear customers who are (dis)satisfied– “Poach” customers from competitors– Find other potential leads
www.SocialMediaDynamo.com@ggroovin | @SMDynamo
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Small & Large Biz Approach: MEBE™
• Engage:– Humanize/personalize your brand– Build interested audience
www.SocialMediaDynamo.com@ggroovin | @SMDynamo
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#SM4Biz
Small & Large Biz Approach: MEBE™
• Brand:– Satisfy audience wants/needs– Add impressions of your brand
www.SocialMediaDynamo.com@ggroovin | @SMDynamo
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#SM4Biz
Small & Large Biz Approach: MEBE™
• Empower Evangelists:– Identify influencers & foster relationships to
increase your visibility & become influencer!
3K Twitter1K LinkedIn
10.7K Twitter2.6K Facebook500+ LinkedIn
GAHCC1.4K Twitter1.7K FB Likes<500 LinkedIn<150 Google+
www.SocialMediaDynamo.com@ggroovin | @SMDynamo
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#SM4Biz
Conclusion
www.SocialMediaDynamo.com@ggroovin | @SMDynamo
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#SM4Biz
It’s About RELATIONSHIPS
• Customers can get to know you personally• Form stronger tie to your
business through you• …increases trust• …can potentially bring
more leads, sales, loyalty
• Relationships are at the core of much business• Social media is all about relationships!
www.SocialMediaDynamo.com@ggroovin | @SMDynamo
TM
#SM4Biz
Thank you!
Ricardo Guerrero
[email protected]@ggroovin
www.SocialMediaDynamo.com@SMDynamo (SM News feed)
www.Stwittergy.com@STWITT3RGY
512.670.3456
www.SlideShare.net/Stwittergy