Nairns

Nairns Oatcakes Ltd Business & Management ChallengesSOE08101 - 2016 Group Presentation Team: Sarah-Jane Treacy, Elodie Ripoll, Rikki McAdam, Renata Krol, Sandra Wilson

Presentation OutlineNairns Oatcakes LtdBackground

Locations

Products

Market Analysis

Background1896 a couple John and Sarah Nairn opened a village bakery in Strathaven, Lanarkshire. Sarahs idea for the bakery was to have oatcakes in the bakery exactly like they had been baked in her own kitchen

In 1996, the business was bought out from United Biscuits by current Nairns chairman Mark Laing and three co-directors

Today Nairns are the market leaders in the UK for oatcakes and gluten free oatmeal products Our aim is to make simple, natural, wholesome food that tastes great Nairns

LocationProduction Plant 1 Nairns Oatcakes Limited90 Peffermill RoadEdinburghEH16 5UU

Production Plant 2Under ConstructionEdinburgh

Products

OrganicGluten Free

MarketsMain market is the UK 7 Key Customers

International marketsUSA, S. Africa and Cyprus

Market Analysis

Risk & Root Model

PESTEL AnalysisPolitical EconomicSocialTechnological Environmental Legal

5 Forces

SWOT Strengths

Nairn's values, history, mission and commitment to health and community

* Strong experience in the industry

* Only producer of oat gluten-free products in the UK

* Good relationship with the supplier

* HR policies, very good and respectful approach to employees

* Encourages a healthy lifestyle through their product ranges

* Strong financial record Weaknesses

* Reliance on one supplier of the core product

* Requires agents for international exports. - e,g. M&S in Canada

* Narrow customer base

* Not having clear and strong plan how to deal and manage with strong demands

Internal

Opportunities

* Government support of healthy products * Customers are more health conscious

* Growth in gluten free awareness globally

* Mainstream shops stocking gluten free products

Threats

* Potential competition in the gluten free market

* Only as good as the agent Nairn's use * Difficulty in establishing market abroad , cultural differences, perception etc.

*( Sustainability on foreign market problem)

ExternalSWOT

Value Chain

Financial Performance

Business Growth

Year "recession no serious threat to organic foods and drink" (Passport 2011)

Other Business Challenges

Key customers

Only one Supplier of oats

Competition from similar products

Entry market failures

Staff skill audit

Business Leaders

Currently there are four senior managers at Nairn's all of which were part of the buyout from United Biscuits. Technical Director - Gavin LoveFinance Manager - Ken McGarritySales & Marketing Director - John HolroydManaging director - Mark Laing

Thanks for your attention

If you have any questions please feel free to email the team Sarah-Jane TreacyElodie RipollRikki McAdamRenata KrolSandra Wilson

VIDEO Video can be viewed HERE: https://youtu.be/9QK7v0pCnhk

After a trip to the factory in Edinburgh the team had more of an insight about production, markets etc. Please enjoy the video of our visit

BibliographyImage References

http://thiscornerofthewoods.com/2013/05/

http://www.express.co.uk/news/uk/426779/British-economy-set-to-rocket-as-growth-expectation-doubles-for-2013

http://freelancefolder.com/four-new-social-networking-trends-for-freelancers-to-explore/

http://www.instamedia.com/technology/computers-revolutionised-manufacturing-process/

http://www.winslowtree.com/?p=38

http://www.tri-c.edu/administrative-departments/office-of-legal-services/legal-clinics.html

http://www.prweek.com/article/1289580/nairns-oatcakes-appoints-ccd-uk-wide-pr-pushhttp://www.nairns-oatcakes.com/

Video Music http://mp3tunes.cc/download?id=7rjbrqcQ5Sw

Bibliography

luten Free Reference:

USA - Food & Drug Agency (FDA)

http://www.fda.gov/ForConsumers/ConsumerUpdates/ucm363069.htm

Canada Health Canada

http://www.hc-sc.gc.ca/fn-an/securit/allerg/cel-coe/gluten-position-eng.php

UK Government Foods Standards Agency

https://www.food.gov.uk/business-industry/allergy-guide/gluten

UK FSA Food Hygiene

https://www.food.gov.uk/business-industry/food-hygiene

Australia & New Zealand Government Food Standards (FSANZ)

http://www.foodstandards.gov.au/code/userguide/Documents/Userguide_Nutrition%20Claims_PartB_March12.pdf

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Bibliography

PESTEL REFERENCE:

https://www.hwb-accountants.com/news/news-bulletins/2015/07/13/tax-changes-announced-in-the-summer-budget-2015/

https://www.gov.uk/guidance/importing-goods-from-outside-the-eu

https://www.gov.uk/government/publications/exporting-to-france/exporting-to-france#tax-and-customs-considerations

https://ig.ft.com/sites/numbers/economies/uk/

http://www.telegraph.co.uk/finance/economics/10537773/Britain-will-become-biggest-economy-in-Europe.html

http://www.foodmanufacture.co.uk/Manufacturing/Scottish-biscuit-firm-boosts-capacity?

utm_source=copyright&utm_medium=OnSite&utm_campaign=copyright

http://www.qmu.ac.uk/marketing/press_releases/First-Scottish-Centre-for-Food-Development-and-Innovation-launches-at-QMU.htm

http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-and-individuals/2015/stb-ia-2015.html

http://www.portal.euromonitor.com.ezpoxy.napier.ac.uk/portal/analysis/tab (Passport)

http://www.portal.euromonitor.com.ezpoxy.napier.ac.uk/portal/analysis/related (Passport)

https://www.food.gov.uk/business-industry/allergy-guide/gluten

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Bibliography

https://www.food.gov.uk/enforcement/regulation/foodstandardsact

http://www.foodstandards.gov.au/code/userguide/Documents/Userguide_Nutrition%20Claims_PartB_March12.pdf

http://ec.europa.eu/environment/industry/stationary/ied/legislation.htm

http://www.nairns-oatcakes.com/about-us/environment/nairns-caring-environment#Reducing-Waste-To-Landfill

http://www.theecologist.org/green_green_living/gardening/308454/know_your_oats_grow_your_own_grains.html

http://www.soilassociation.org/news/newsstory/articleid/7805/organic-market-shows-improved-growth-amidst-tumbling-food-prices

http://www.bbc.co.uk/news/magazine-33486177

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