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City CentreSalt LakeKolkata
By Salim ZafarMFMNift, Kolkata
Observation and finding
Store Hierarchy
Store Manager
( Mans Das )
Rizwan Javed Amit Roy Saurav Roy Priyanka Shreshtha Imran Khan
Salesman
Product Category & Price Range
Women Section Top 899-2000 Tees 799-1599 Shirt 899-1800 Cardigan 1299-5000 Denim 1799-2599 Chinos 2799 Shorts 1299 Colour Denim – Jeggings 2499-3199 Dresses 2499-2799
Mens Section
Shirts 1599-3300
T-Shirts 899-1799 Sweatshirt 1299-2899 Chinos 2599-2899 Cargos 2499 Denim 1999-6000 Innerwear 225-500 Shoes 1999-500 Caudroy 2499-2999
Observation and Finding
Before After
Merchandise are Not Kept in Proper way
Before After
Offer is Not mention on the hanger Stand
XL XS
Shortage of ‘’ Size Sticker’’
25,27 Sticker Size is Not Available in Store
Before
After
New arrival Board is not in Proper way
Inventory Room is Very Small
Problem in Redloop fit Shoes is Not Available Due to space Footfall :- in general day – 50 - 60 in weekend day - 150 - 200 Location of the store is very good
Competitor
United Color of Benetton Pepe Wrangler Lee