- 1. QUANG CAO TR C TUYNCNG TY GI I PHP PH N M M HA BNHChi ti t
xin lin hTr s chnh: Tng 12A, ta nh VTC online Chi nhnh HCM: Ta nh
Blue Berry S 9-11,18 Tam Trinh, Qun Hai B Trng, H Ni. ng D52, P.12,
Q. Tn BnhTel: 04 3632 0986 / Fax: 04 3632 0987Tel / Fax: 08 6292
0945 www.chodientu.vn Hotline. 1900 588 99
2. QCTT va Adnet.vn1. QCTT la gi?2. Tai sao cn QCTT?3. Cac hinh
thc QCTT?4. Tao va quan ly QC?5. Mng QC Adnet.vn 3. Quang cao tr c
tuyn va Adnet.vn 1. QCTT la g?2. Tai sao cn QCTT?3. Cac hinh thc
QCTT?4. Tao va quan ly QC?5. Mng QC Adnet.vn 4. QCTT la g? CPD CPC
CPM. THNG IP CNG CUKHACH HANGMARKETING MUC TIU QCTT QC hin thi QC
lin ktQC trn MXH Email MarketingMobile Marketing QC trn cng cu tim
kim . 5. QCTT va Adnet.vn1. QCTT la gi?2. Tai sao cn QCTT?3. Cac
hinh thc QCTT?4. Tao va quan ly QC?5. Cac vi du minh hoa 6. Yu t bn
ngoi Xu th tt yuM: nm 2012 s l nm u tin chicho Qung co trc tuyn vt
chicho Qung co In n truyn thng(print media)Vit Nam 1,1 triu USD =
0.2% tngchi ngnh QC nhng t l s dngInternet hng ngy vt qua t lnghe i
& c bo in. 7. Yu t bn trong Qun l QCNhiu loai hinh QCBo chTruyn
hnh Chi ph cao Khng o lng c hiu qu Khng gip nh hng bnhng v xc nh
nhu cu KH 8. Nu c ai hi ti liu rng bao nhiu % trong chi ph qung co
b lng ph th ti c th tr li rng n 90% l lng ph - nhng ti chng bit 90%
noNiall Fitzgernald ch tch ca Unilever Hiu quCHI PH 9. Li chChi ph
hiu qua & Ch ng Ngn sch no cng c th lm QCtrc tuyn Ngn sch b ra
m bo thu vhiu qu mong mun Marketers hon ton ch ngtrong vic la chn
hnh thc vknh phn phi thng ip qungco da vo ngn sch ca mnh 10. Li
chTip cn trng ch Ni co KH tim nng(search, context) S thch lu di
(interest) c tnh nhn khu hc:tui, gii tnh, khu vcsinh sng 11. Li cho
m hiu qu tc thi Hiu qu chuyn i (conversion rate) t khch (visitors)
thnh khchhng (customers) So snh hiu qu cc ni dung qung co khc nhau
(split testing) iu chnh chin dch lin tc cho ph hp theo bo co hiu
qu. 12. QCTT va Adnet.vn1. QCTT la gi?2. Tai sao cn QCTT?3. Cac
hinh thc QCTT4. Tao va quan ly QC?5. Mng QC Adnet.vn 13. Pay per
duration - Banner Ads VNE, VNN, Dantri, 24h. Khch hng mass Branding
duy tr, xut hin mi Gi cao Thng lng & booking kh 14. Qu ng co
trn cng c tm ki m (SEM - Google) Google Adwords (2000) Nhu cu pht
sinh khi tm kim, theo khu vc Gi hp l (1.500/click) Chi tr theo hiu
qu 15. Min ph SEO Ti u ha ni dung web cho cng ctm kim Location
based apps cc ng dng bn ,nh v Forum seeding, Viral Marketing gieo
mmthng tin trn cc din n, truyn ming Social Media - ng dng mng x
hi(Facebook Page, Google+, Blogging) 16. SMS marketing SMS gi t 500
Hiu qu v openrate, ph Hiu qu v thnghiu (branded-sms) Ri ro spam 17.
Email Marketing p dng cho tp KH sn c Ch yu chm sc KH, chm sc sau bn
Ri ro spam Kh thit k (HTML/CSS c bit) Server/phn mm/IP/Domain gi i
18. QCTT va Adnet.vn1. QCTT la gi?2. Tai sao cn QCTT?3. Cac hinh
thc QCTT?4. Tao va quan ly QC?5. Mng QC Adnet.vn 19. Ln k ho ch Bn
ci g? => What Bn cho ai? => Who Qung co ci g? Chng trnh khuyn
mi gim gi i km(promotion/landing page) Convert (chuyn i) khch hang
tim nngthnh khch hng thc s nh th no? 20. Creative & Copywrite
Thit k hnh nh concept Vit copy cho qung co C s dng split testing
khng? Dnh t nht 30% thi gian v ngun lc chovic ny 21. Xc nh ngn sch
Theo phn trm doanh s Theo k vng pht trin (!) V traffic V ngi dng V
tng tc V doanh s Tim hiu ngn sach cua i thu canh tranh 22. Knh v
hnh th c tri n khai KH ca ta u? (channel) Trn cc knh th c th tip cn
bngnhng hnh thc QC no (medium) 23. Theo di hi u qu S dng nhng KPI
no: visits, click, CTR,actions, conversion rate i vi Air Mekong t
mc bao nhiu l hiu qu 24. Tri n khai k ho ch Thng bo cc b phn lin
quanv chng trnh, chnh sch. Thit k v vn hnh landingpage Thit lp cc
ti khon. Booking qung co (thi gianchy QC) 25. Gim st v bo co Lin tc
theo di hiu qu, i chiu KPI Tin hnh thay i (adjustment) nu thy
cnthit Tp trung vo hnh thc, thng ip c hiuqu cao hn trong split
testing Bo co tng hp chin dch Rt kinh nghim cho cc chin dch sau 26.
QCTT va Adnet.vn1. Quang cao trc tuyn (QCTT) la gi2. Tai sao cn
QCTT?3. Cac hinh thc QCTT?4. Phng phap tao va quan ly QC 5. Mng QC
Adnet.vn 27. M NG QC ADNET QC San phm San phm BannerDich vu Rich
Media PUBLISHERDich vuADVERTISERADNETSan phm CPC CPM CPD .. CPA 28.
L I TH C A ADNETGI?HI N THHI U QU N GI N KHUYN MI? 29. C ch QC C ch
gi linh hot CPC CPM CPD (CDT, eBay) Hnh thc hin th a dng Sn phm
Banner Rich Media Khuyn mi ln 30. Hi n th QC 31. Hi n th QC
http://bit.ly/I80BGg http://bit.ly/J45m19 http://bit.ly/HPQbff
http://bit.ly/IPJ8mU http://bit.ly/HEEprh http://bit.ly/HCbT3T
http://bit.ly/HHlbgf http://bit.ly/HFa6jE http://bit.ly/HNNH1I 32.
Tham gia n gi n 33. Bo co th ng k 34. XIN CHN THNH C M N!1
