Question 3

Comparison

IPC• The Bauer Media Group is

one of Europe's leading media companies

• Around 8,700 employees at 15 locations in Europe

• Bauer Media Group publishes 46 magazines in Germany

• leader in TV Guides• BRAVO, the largest youth

magazine

BAUER• Over 60 iconic media brands• print alone reaching almost two

thirds of UK women and 42% of UK men

• While our websites collectively reach over 20 million

• IPC's diverse print and digital portfolio offers something for everyone

• Mens Focus

Chosen Company: IPCBecause……• Leader in The latest young magazine• Largest company• Looks at my target audience regularly• Many locations in Europe

Similar Magazines

NME is a large rock magazine which is published by IPC, this magazine try's to attract the same audience as m magazine. This will help the publishers attract the same audience for my magazine. This will benefit the magazine in sales

IPC don’t publish many music magazines but they are always trin to appeal to the same audience as my magazine which is a range from youg teens to young adults

Company Structure

ConglomerateTime Warner owns many other smaller company called subsidiary's these consist of time warner which is a film company and IPC which is a publishing company

SubsidiaryIPC is a publishing company which has many other dedicated sections

IPC MAGAZINE GROUP

SubsidiaryIPC Magazine group do all the publishing for all the magazines of the company

ConglomerateTime Inc loads of smaller publishing compays