Customers

Healthy lifestyle

I want to be fit and look good

I had some health problems in the past

Unhealthy lifestyle

I want to live healthyI don’t care abouthealthy lifestyle

I wish I could do it better

I want to but I don’thave the time

I don’t value my health

These need our help

Our goal isto get here

These will join the crowd

We want to live healthy and we are aware of consequences of an unhealthy lifestyle, but we keep procrastinating. It’s not our priority. We keep chasing something that is more important at the moment.

We can’t imagine something that will happen to us in 20 years. We are concerned about how we feel now. Long-term aspect doesn’t work.

We need a strong motivation for this particular moment and an effective tool to start to live healthy. Information about potential risk in far future won’t help us.

Insight

Find the easiest and funniest way how to start a healthy lifestyle.

#bodyisbuddy

Big idea

We’ll show you the easiest way how to create healthy habits and we’ll help you to start.

You’ll feel much better in general. You’ll have more energy and plus you’ll prevent a risk of having heart diseases. (50% of Czech die of them).

You can engage your friends, ask them for help, challenge them and simply enjoy it to-gether.

Why should you join?

Peer preasureLet people share their engagement, their success and failures.

Information & motivationLet’s how people what they do and why they do it. And let’s remind them their determination.

Make habbitsA person learns a habit by regularly repeating a specific activity 21 times. Let’s use this.

Challenging themChallenge themLet’s allow us and our friends to challenge and motivate each other.

Friends watchingAsk your friend to keep an eye on you.

Make painful to stopYou can deposit any amount of money ask you want. And if you don’t accomplish the task, the money will be transformed to the Loono account.

#bodyisbuddy

PICK UP YOUR CHALLENGE

Better food »

Big idea in use – App

Bodymove »

Stres »

Meidtation »

Roadshow PR Ambassadors

Web App

Growthacking

Events Socials Merchandaising

Why they will join?We don’t need to persuade them to live more healthy. They already want to. We simply offer easier way and information how to actually start.

What’s great is that we can measure howmany good habits we already created.

Big idea in use – media

#prsakouleby Loono

#bodyisbuddyby Loono

Umbrela brand

nextbrandby Loono

Srdceand more topics

Umbrella

Why do we think that it will work?

We don’t want to create another campaign that would share public awarEness. We want to create a real change in society.

Heart can be an interesting subtopic, but considering the risk in the long future, it won’t be a good driver.

Challenges and community engagement will allow us to share our idea cost effitiently.

Working with endorsed branding “by Loono” will allow us to enlarge our activities and keep a synergy between them as well.

Summary

We want to live healthy and we are aware of consequences of an unhealthy lifestyle, but we keep procrastinating. It’s not our priority.

Insight:

Therefore, we decided to create for them a tool that simplifies the path to a healthy lifestyle.

Solution:

#bodyisbuddy – Find the easiest and funniest way how to start a healthy lifestyle.

Big idea:

Roadshow, PR, Ambassadors, Events, Socials, Merchandaising, Growthacking

Media:

Endorsed branding strategyUmbrella: