Calibrating the view of Pea

The Marketing of Pea Pea; The Brand

Producer > Product > Pla

ce

> People > Promotion > Packagi

ng >

Pri

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> Pr

ofit >

The six honest serving-men

I keep six honest serving-men (They taught me all I knew);Their names are What and Why and When and How and Where and Who.

- Rudyard Kipling, “The Elephant’s Child”

Marketing Pea + six serving-men

Producer > Product > Pla

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> People > Promotion > Packagi

ng >

Pri

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> Pr

ofit >

WHO - - - - WHAT - - WH

ER

E - - W

HO

- HOW - WHEN - HOW

- W

HE

RE

- W

HY

- - -

W

HY - - -

The Semiotic Sign

a SIGN stands

for SOMETHING else,

in a certain capacity

for SOMEONE.

Semiotic Sign + six serving-men

a Pea stands

for WHAT,

HOW, WHEN and WHERE

for WHO(M) and WHY.

The Semiotics of Pea Pea; The Sign

(Pea) Interpretant

(Pea) Sign

(Pea) Object (Pea) Representamen

Semiotics

studies SIGN PRODUCTION,

SIGN PROCESSES &

the RELATIONS between SIGNS.

The SEMIOTIC BIG DATA of Pea Every Pea is a Sign

Producer > Product > Pla

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> People > Promotion > Packagi

ng >

Pri

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Pro

fit >

The Map of Pea Pea; The Semiotic Brand Sign

The calibrated view of Pea Pea; The Signs understood

Your Pea stands

for WHAT,

HOW, WHEN and WHERE

for WHO(M) and WHY.

Applied Semiotics of Pea Pea; The Difference

Your Pea! The differentiated view of Pea

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Serving the difference

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Brand Calibration

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Semiotic Analyses