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Interested in understanding Social Media Landscape in India? Want to maximize the ROI of your Social Media Marketing campaigns? Check out this insightful presentation for relevant statistics, trends and case studies.
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www.digitalvidya.com
© Digital Vidya
Social Media Landscape
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What is Social Media?
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Why care about Social Media?
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Internet Growth in India [Source: I-cube & IAMAI Report (2011)]
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Internet Users in India
• Sep 2011: 112 Million – Urban: 88M, Rural: 24M – Active (at least once/month): 90 – Growth % (over 2010): 13
• Dec 2011: 121 Million
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Metros vs Small Towns
• Top 8 Metros: 34% • Rest of India: 64%
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Who’s driving this growth?
• School Going Kids (8-17 yrs): 21% • College Going Kids (18-25 yrs): 27% • Young Men (21-35 yrs and non-school): 27%
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Top Purposes
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Touch Points
• Home | Cyber Cafes • Mobile: 9% • Office: 8% Dip
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Mobile Opportunity
• 865 Million Users (72% teledensity) [TRAI]
• Rural Opportunity: 500 Millions without Mobile [TRAI]
• Mobile Indians on Social Networking: 72 Million by 2014 [Analysys Mason]
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Platform Global India Facebook
Users (in Mil) on Social Media
800+ 38+
200+ 4+ (visitors)
110+ 12+
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Interesting Case Studies
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Gunpowder Restaurant
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http://www.facebook.com/ChingsSecret
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Reputation Mgmt
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Personal Example
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Tweet 2 Order
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How to track growth?
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http://www.facebook.com/advertising/
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http://socialbrands.media2win.com/
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http://www.pinstorm.com/ii/
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http://www.google.com/adplanner/
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http://www.google.com/trends
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http://vizisense.com/
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Tracking News about Digital in India
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http://www.iamai.in
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http://www.afaqs.com/media/index.html?category=digital
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http://www.watblog.com
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http://www.penn-olson.com/tag/india/
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Thank You!
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