Social Media Marketing Workshop for Corporations

Social Media Marketing Workshops “Promote Brand | Engage with Customers | Generate Leads & Sales” 90+ Workshops | 500+ Brands | 2000+ Participants

(India . Singapore . Malaysia)

SOCIAL MEDIA MARKETING WORKSHOP

http://www.digitalvidya.com | [email protected]

Social Media Marketing Workshop

WHY SOCIAL MEDIA? Are you serious about building and promoting your brand online? Do you want to reach out to and more important engage with your target audience? Want to build a live and engaging community around your brand? Ultimately, scale up your revenues & profits and move ahead of your competition!

However, people want to do business with people they trust and they hate advertising. What can you do? Social Media can be your answer! It is a new paradigm in which Marketing is done today. Let us empower and enable you to unleash the potential of Social Media for your Brand. And, in the process, help you ensure that your people have acquired the right skills to take charge of your brand on Social Media.

WHO SHOULD ATTEND?

• CXO’s

• Sales & Marketing Team

• Advertising & Branding Team

• Product Managers

• PR & Communications Team

• Digital Marketing Team

• CRM Team

• Web Development & Design Team

KEY PROMISES OF THE WORKSHOP

• Why should every brand care about Social Media?

• Insights into how other busineses are succeeding (and the ones failing) in leveraging Social Media?

• How to develop and execute Social Media strategy?

• Why, what and how of leveraging key Social Media Marketing channels (Facebook, Twitter)



• Social Media Marketing Toolbox to move rapidly and profitably against Competition

RECOMMENDED WORKSHOP AGENDA (SOCIAL MEDIA MARKETING)

Day 1 Session 09:00 - 09:30 Introduction over Tea/Coffee 09:30 - 11:00 Introduction & why care about Social Media? 11:00 - 12:00 Demystifying Community Building on Facebook 12:00 - 01:00 Creating Facebook Marketing Strategy 01:00 - 02:00 Networking over Lunch 02:00 - 02:30 Facebook Marketing Strategy Presentations 02:30 - 03:30 Live Facebook Community Building 03:30 - 04:00 Discussion over Tea/Coffee 04:00 - 05:30 Twitter: The Jewel in the Social Media Marketing

Crown

Day 2 Session 09:00 – 09:30 Discussion over Tea/Coffee 09:30 - 10:00 Day 1 Recap 10:00 - 11:00 Creating Twitter Marketing Strategy 11:00 - 01:00 Leveraging LinkedIn for B2B Lead Generation 01:00 - 02:00 Networking over Lunch 02:00 - 02:45 Open Discussion on other Social Media Channels 02:45 - 03:30 Creating overall Social Media Marketing Strategy 03:30 - 04:00 Discussion over Tea/Coffee 04:00 - 05:00 How to measure ROI of Social Media? 05:00 - 05:30 Feedback | Webinar Setup

* We’ll do a 1 hour Webinar (i.e. online seminar) after a week of the Workshop to monitor progress and provide any support (i.e. answering their questions) to the participants.

WHY DIGITAL VIDYA’S WORKSHOPS?

• Led by Digital Marketing thought Leaders with over 10+ years of industry Experience

• Customized to Your Business Objectives



• Hands-on Experience with Relevant Case Studies

OTHER WORKSHOPS FOR CORPORATIONS

• Comprehensive Digital Marketing Workshop - SEO, PPC & SMM

• How to do Lead Generation using Social Media?

• Branding, Lead Generation and Sales using SEO (Search Engine Optimization)

• Lead Generation and Sales using Online Advertising (including PPC)

• How to Manage and Build your Reputation Online?

• How to do Effective Recruitment using Social Media?

Please do share your requirements with us and we will be happy to customize a workshop for you. We can also create a training program for ongoing Social Media/Digital Marketing competency development for your organization.

WHAT DID OUR CORPORATE CUSTOMERS SAY ABOUT US?

Ramachandra Yadavill

(Head of Marketing, Wipro Consulting Services

Crisp, clear and delivered well. Good program for anyone wanting to improve understanding and use of social media.

Udayanathan Vettikkat

(Head of Marketing, Cisco India)

Interactive and engaging experience!!! Very relevant topics were covered in the 2-day workshop. The sessions were absorbing. Excellent.

Over 1500 professionals including CXOs from various corporations across India have been benefitted from our workshops. Here are some of the attendee companies:



CONTACT US Pradeep Chopra Co-founder & CEO, Digital Vidya Email: [email protected] Phone: +91-11-45627608 Cell: +91-9810762902



WORKSHOP LEADERS (ONE OF US WILL LEAD)

Kapil Nakra

“Kapil is the best guide, mentor, speaker, workshop conductor I have ever met

in my life after Benny Thomas, Global Planning Director, TBWA. - Gokul Sundar (Director, Swift Advertising) “Explained evrything in a simple manner. Great to have him as a friend.” - Abhishek Hariharan (Brand Planning Director, LoweLintas)

Kapil Nakra is a first generation Serial Entrepreneur. He is a Co-founder of Digital Vidya, India’s premier Digital Marketing training company. As a pioneer of Digital Marketing in India, Kapil has grown along with the Internet Industry as a User, a Service Provider and now as an Educator. He started his entrepreneurial journey in 2000 when he started his 1st venture, Whizlabs Software. At Whizlabs, he pioneered the efforts in building online market for Whizlabs’ assessment solutions for enterprises, and helped Whizlabs acquire over 100 Enterprise Customers including blue chip accounts such as Cisco purely using Digital Marketing. Whizlabs won the 'Most Innovative Indian IT Company' award from NASSCOM in 2004. Kapil is known for his simplistic and inquisitive leading style, which motivates people to think out-of-the-box. It goes without that saying that Kapil has a deep passion for Entrepreneurship and Digital Marketing. He is a regular speaker at various Digital Marketing conferences.

Pradeep Chopra

“Pradeep's sessions are just excellent! Really enjoyed. Learnt a lot!” -‐George John (Director Marketing, Warner Bros India) “He is such a dynamic personality. I am always inspired by his thoughts, knowledge in SMM.” -‐ Abhishek Singh (Brand Mgr, Perfetti Van Mille)

Among the pioneers of Digital Marketing in India, Pradeep has been part of the Internet Industry since 1999. He is a Co-founder and CEO of Digital Vidya, India’s premier Digital Marketing training company. Pradeep has personally trained & advised over 1500 professionals including CEOs across India, Singapore & Malaysia in helping them meet their business objectives using Digital Marketing.

He’s one of the most sought after speakers in Digital Marketing and his speaking assignments include Search Engine Strategies (USA), World Social Media Summit at Kuala Lumpur, Social Media Workshops in Singapore, Click Asia Summit, Global Youth Marketing Forum and NASSCOM India Leadership Forum in India. He writes on



Entrepreneurship and Digital Marketing for Wall Street Journal, Inc & Entrepreneur Magazines.

A graduate from IIT Delhi, Pradeep is a core member of the Global Committee at SEMPO (Search Engine Marketing Professional Organization), a non-profit that nurtures the growth of Digital Marketing globally. His obsession for the digital medium has led him to believe that the Internet connectivity is more important than the water supply :). He’s reachable on Twitter @pradeepchopra and on LinkedIn.