BRANDING FOR STARTUPS

Roger Do

CEO, QSearch Startup Coach, Start Up Nation

Strategic Advisor & Biz Dev, RumaRocket

Branding

Branding is about meaningful differences

Branding is about different meanings.

Brand is about experience; pleasant surprises, exceeds expectation.

Brand is about keeping your promise.

BRAND HAS ONE MEANING

WHO CONTROLS YOUR BRAND?

exOffering

Experience

Before experience After experience

Bullshit Branding

STEPS TO BUILDING YOUR STARTUP BRAND

1. Build a useful offer (product or services.)

2. Build a relationship with the users by letting the user use your product (Corollary: It’s useless to brand before you build.)

3. Find out the user’s emotion when they use the product.

4. Develop the product to enhance, sharpen, and dominate the emotion

5. THEN build the visual and stories around your offering’s emotion.

RIGHT BRANDING FOR YOUR OFFERING’S STAGE