Latest Branding and Branding Guidelines for Your Business

Branding and Branding Guidelines

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What is Branding?

Branding is very important for a small business to make it big names in the market. It canbe called ‘Business identity’. A brand has an unique design, sign, symbol or a

combination of these. Branding is a process that involves in creating those unique design,

images for a product in peoples’ mind. They mainly start advertising to promote their

brands with a consistent theme. Branding aim is to establish its presence in market and

make something difference to attract and retain the loyal customers.


Branding Strategies

Company Name

Individual Branding

Challenger brands

Multiproduct Branding strategy

Product Line extension

Subbranding

Brand extension

co branding

Multi branding strategy

Fighting brands

Private branding Strategy


Branding Strategies

Mixed branding strategy

Attitude branding and iconic brands

“No-brand” branding

Derived brands

Brand extension and brand dilution

Social media brands

Multi brand

Private levels

Designer Private Labels

Individual and organizational brands


Branding Strategies

Personal branding

Employer branding

Crowd sourced branding

Personalized branding

Nation branding

Destination branding


Guidelines to make branding for small business


Defining the brand

First of all review the product or serviceon that you want to business becausethe brand character promotes thebusiness and connects with thecustomers and makes itself differences inthe market.


What is driving the business ??

You have to realize the purpose of thebranding, and who can be the properbrand ambassador for the brand. Thesethings make promote the brand andestablish a position in market.


Think as a person when you make your brand

You have to create trust with honest branding. That will clear the value of yourbrand and business as well to the customer.


Build long term relationship with customers

Always speak with the customer politely.

Offer the product with a reasonable price

Offer the best quality of product.


Always keep continue branding when communicating with customer

Always keep your product’s price reasonable and keep discounts on product those candraw the attention of customer which helps branding the product always.


Always use logo of the brand

Always keep using the logo of your brand withthe products that helps to promote yourbrand wide in to the people.


Advantages of Branding

Awareness : A company works on its identity and branding so it creates moreawareness.

Consistency in market place: If the product works good then customers willalways want to purchase those products and that will make the brand consistentin the market.


Disadvantages of Branding

Negative comments : If a product does not work good for few people and theydo complain or give negative comments on the product then it can effect on theproduct as well as the brand.


Conclusion

Branding is an identity for new business or company. That will help to get a wellposition in market. To get consistent position in market they have to make wellmetirialed product and sell it reasonable price and always keep promoting withmany ideas like giving discounts, free offer etc. Brand is really about fact andemotion. When a customer purchases a branded product, if that works goodthen they want to buy more products from there else they never purchase anyproduct of that brand and give negative comments which effects on the productsas well as the brand..


Thank You
