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A Brand is not what you the owner say it is, its what your customers say you are.
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12/02/10Branding
Marketing
“I’m a good lover.”
Telemarketing
“I’m a good lover
Advertising
“I’m a good lover. I’m a good lover. I’m a good lover.”
Social Media
“I’m a good lover”
PR
“He’s a good lover.”
Branding
“You are a good lover.”
Brand Promise
• Branding is what your customers/clients/colleagues, boss say about you.
• A Brand is what it makes people feel, motivates them to do something