amazonTreasure Truck -Value Proposition

Strategies Discussed

● Selling Better, Smarter, Faster○ Seattle Employed Civilians by Occupation○ Commute Trend○ Travel Time to Work○ Consumer Price Index

● Making Treasure Truck a Treasure to Remember○ Wheel of Fortune○ Celebrity Drive Sessions

● Online Retailers getting the share in Impulse Shopping

○ Impulse Shopping● Nipping in the bud!

○ Scaling the truck navigation system to save operational cost (Fuel)

AgendaOutline of Slides

● Data and Graphs (Graphs Created by Me)● Observations and Recommendations

Selling Better, Smarter, Fastera. Seattle Employed Civilians by Occupationb. Consumer Price Indexc. Commute Time

Observations: (Graph in the following slide)

● There are currently ‘181337’ civilians employed who are above the age of 16.● 52.60% of those are Male while the rest 47.40% is Female.● There is majority of the males in occupations like Construction, Transportation, Engineering, and Architecture● There are more females in occupation domains like Health Practitioners, Health Diagnostics, Community Services,

and Personal Care Services.

Recommendations:

● Treasure Truck shall focus on the location of companies by Industry and Gender so as to increase the probability of the sales.

Seattle Employed Civilians by Occupation

Observations:● No. of people travelling

between 9:00 AM - 11:59 PM is high.

● Males leaving for work at 6:00 AM is on the rise

● 11.7% of the people leave for home ~ 4:00-5:00 PM

Recommendations:● App notification shan’t be

presented while consumer is in transit.

● Treasure Truck shall deliver product between 1 - 3:30 PM

Commute Trend

(‘12-’15)

Observations:● The travel time has a steep

rise ranging from 30 minutes to 60 minutes.

Recommendations:● With significant shift in travel

time for Male and Females both, the product sold shall not be too heavy or big in dimensions.

● Amazon shall look into the prospects of delivering products places near to the most used parking locations.

● Treasure Truck shall sell products which enhance the travel experience of the consumers.

Travel Time to Work

Consumer Price Index

Observations:● Out of many categories to determine CPI here

are a few categories compared with National Average for Feb 2017.

● Consumers in Seattle spend significantly more in Food Away from Home and Motor Fuel.

● Consumers in Seattle spend very less on Recreation.

Recommendations:● CPIs can be considered as a window to look

into Consumers spending patterns.● Amazon shall look into selling products that

service restaurant and dining out places. (Treasure Night Trucks)

● As CPI for recreation is very less - Provide sale on gift cards for entertainment; This gives a good market to Amazon.

Feb 2017 CPI Report(Source: bls.gov)

Making Treasure Truck a Treasure to Remember

a. Wheel of Fortuneb. Celebrity Drive Sessions

Making Treasure Truck Experience a Treasure to Remember

Recommendations:

● Wheel of Fortune○ Treasure Truck shall have a wheel of Fortune so as to entice more people who are in the nearby area.○ Customers may get extra discount or Amazon Gift Card or any freebies.

● Celebrity Drive Sessions○ Once in a month, Amazon shall invite one celebrity to drive the Truck for some time.○ Using this strategy would gather more crowd and work perfectly as a Marketing Campaign.

Online Retailers getting the share in Impulse Shopping

a. Impulse Shoppingb. Bought with emotions: Sell the products with

higher profit margin on Wednesdaysc. Brick and Mortar store on the go!

Impulse Shopping

Observations:● 5 in 6 people in USA say they have

done impulse shopping. (Source: creditcards.com)

● ~80% of the impulse shopping is done ‘In-Store’.

● Impulse shopping is more when person is not in a good mood (Stressed, Unhappy) (Source: psychologytoday.com)

● Impulse shopping is influenced by sight, memories, smell.

Recommendations:● At this moment Treasure Truck has the

opportunity which no other Amazon department has.

● Taking the Share of Impulse Shopping would be easy if Treasure Truck is perceived as ‘Mall on the Wheels’.

Jan 2016 Report

● As Impulse Shopping is driven by emotions (Stressed etc.), per survey people are unhappy on ‘Wednesdays’ and most happy on ‘Fridays’ and ‘Saturday’. An A/B Test of such sort will yield data points for making informed decisions.

● Majority of the companies have ‘Bi-Weekly’ pay. Treasure Truck shall put their more priced products on the day of Pay. This strategy will increase the probability of the sell.

Nipping in the Bud!a. Scaling the truck navigation system to save

operational cost (Fuel)

1. With better prospects of profitability and growth potential of the Treasure Truck. The Operational Cost will increase as the number of Trucks will grow. That includes Fuel for the Truck!

2. Few years ago, UPS did some research to save the money on fuel. The Navigation System of the trucks programmed in such a way that Trucks are advised NOT to make a Left Turn against the Incoming Traffic.

3. Link: https://priceonomics.com/why-ups-trucks-dont-turn-left/

4. Initiatives and Implementations like these will make Treasure Truck Department more profitable.

Scaling the truck navigation system to save operational cost (Fuel)

Little bit about me

● Completed Master of Science in Software Engineering.

● Around 4.5 years of experience as Management Consultant, QA Engineer, QA Auditor, and improving QA processes.

● Passionate about unearthing user expectations and leverage them to improve user experience.

● Likes to help homeless people and sit with them to know their stories. (daleabhishek.wordpress.com)

● Contact Details○ dale.abhishek@gmail.com○ www.LinkedIn.com/in/daleabhishek