Access Analysis Report

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Analysis month 2015/12

Comparison month 2015/11

Analysis website http://www.addix.co.jp

Focus keyword

Provided keyword

Goal： Pageviews

Goal： Visits

Goal： Conversions

Table of contents

1 Site overview

2 Monthly overview

3 Industry comparison: Summary

4 Visits by month

5 New visitors & returning visitors by month

6 Pageviews by month

7 This month pageviews summary by day

8 Trend of daily pageviews

9 Trend of average session duration

10 Trend of bounce rate

11 TOP 20 total page access ranking

12 TOP 20 landing page ranking

13 Visits by channel overview

14 Industry comparison: Visits by channel

15 Visits from search engine

16 Monthly visits from search engine

17 Mobile visitors analysis

18 Monthly mobile visitors & PC visitors

19 Monthly mobile visitors & OS comparison

20 Monthly conversions

21 Daily conversions

22 Monthly conversion rate

Site overview

Visits

New visits

Repeat visits

Mobile visits

Conversions rate

Search engine

0

1,000

2,000

3,000

4,000

This month Last month Two month agoMonth

This month（ Dec.） Last month（ Nov.）Two month

ago （ Oct.）Visits 3,000 3,500 3,000

New visits 2,000 3,000 2,500

Repeat visits 700 750 800

Mobile visits 1,000 1,100 1,200

Conversions rate 30 25 20

Search engine 1,500 1,250 1,750

Vocabulary

Visits: total number of visitors New visits: number of new visitors •Repeat visits: number of returning visitors

Mobile visits: number of visits from mobile devices (excluding tablet) •Conversions: number of conversions• Search engine: number of visits from search engine

1

Visits Visit time

New visits Repeat visits

1,500

2,000

02:15

03:00(min.)

02:00

01:00

0:000

1,000

2,000

Yourwebsite

Industry reference data

03:00

1,500

2,000

0

1,000

2,0001,500

2,000

0

1,000

2,000

VocabularyVisits: total number of visitors • New visits: number of new visitors

Visit time: average time on page• Repeat visits: number of returning visitors

*Industry comparison reference data are defined by Faro Report.

Industry comparison: Summary

3

Yourwebsite

Yourwebsite

Yourwebsite

Industry reference data

Industry reference data

Industry reference data

January 2015 - December 2015

Visits by month

Comment about this month results

4

Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.0

10

20

30

40

50

60

70

3228

40

5660

25

3532

22

40

56

21

Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.0

20

40

60

80

100

120

140

160

New visitors & returning visitors by month

January 2015 - December 2015

Comment about this month results

5

NewvisitorsReturningvisitors

Mobile visitors analysis

SmartphoneUsers rate

40%

(last month ： 30%)

Avg. time on page for smartphone

(last month ： 00:00:40)

00:00:40

Bounce rate for smartphone

(last month ： 80%)

80%

New visitors

1,300

800

This month visits

1,700

1,000

Smartphone

PC

(last month 2,000)

(last month 2,000)

(last month 1,000)

(last month 1,000)

-15.0%

-50.0%

30.0%

-20.0%

Smartphone

PC

22

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