ON/OFFLINE SHOPPING

INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 02

:

20

INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 03

10 8 5~6 .

50% , 20 80% .

20 .

(Individualism)

, .

.

20

INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 04

-

20 (33.0%) ,

(24.7%)>(18.0%)>(17.5%) .

INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 05

-

INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 06

-

INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 07

-

,

, 20

CJ 242%

20 80% ,

.

INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 08

-

, 20 , .

, 20 97.2%

SNS .

INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 09

,

,

-

INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 10

-

INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 11

-

(Individualism)

. . .

20

, .

.

INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 12

-

:

20~25 8

33

INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 13

-

INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 14

-

INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 15

-

:

- .

- .

- .

- .

- .

- .

- .

- 90%

.

INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 16

-

1. ?

2. ?

3. ?

4. / ?

5. ?

5-1. ?

: 3-4. .

: 4-5

: . .

.

: .

.

:

:

:

: .

:

: .

: .

: .

6. ?

7. /

8. ?

8-1.

9. ?

9-1) ?

24

INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 17

-

23

1. ?

2. ?

3. ?

4. / ?

5. ?

5-1. ?

: .

: . 2-3

: .

. .

: .

.

: . .

: .

: .

: .

:

: .

: .

: .

6. ?

7. /

8. ?

8-1.

9. ?

9-1) ?

INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 18

-

1. ?

2. ?

3. ?

4. / ?

5. ?

5-1. ?

: 2~3

: 4~5

: .

: .

:

:

: .

: .

:

:

: .

: .

6. ?

7. /

8. ?

8-1.

9. ?

9-1) ?

22

INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 19

-

22

1. ?

2. ?

3. ?

4. / ?

5. ?

5-1. ?

:

: .

: .

:

.

:

:

: .

:

.

: .

: .

: .

: .

6. ?

7. /

8. ?

8-1.

9. ?

9-1) ?

INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 20

INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 21

INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 22INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING

.

.

.

.

INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 23

.

INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 24

+ :

:

:

. .

LED

.

.

.

.

.

.

INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 25

PERSONA

:

: 22

:

Ultimate goal : .

Specification :

3.

. 3

, .

.

. .

.

.

.

.

.

.

Personas characteristic :

Primary use : Goal : Influence : Frustration & Pain point :

INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 26

PERSONA

:

: 25

:

Ultimate goal : .

Specification :

.

.

.

.

.

.

.

.

.

.

Personas characteristic :

Primary use : Goal : Influence : Frustration & Pain point :

INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 27

-

1.

.

2.

.

3.

.

4. ,

,

.

INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 28

-

1.

.

2.

.

3.

.

4.

.

INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 29

TASK MODEL

:

: 22

:

..?

! !

?

?

?

3. .

3 ,

.

.

. .

.

.

+

!

?

INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 30

TASK MODEL

:

: 25

:

..

..?

?

..

S !

.

.

.

.

.

.

!

!

INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 31

- ,

.

.

- :

.

- :

.

.

INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 32

-

.

()

.

Activate Mirror ID

, .

'' , , , .

,

.

INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 33

,

,

.

.

.

. .

-

or

'' ,

''

.

-

INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 34

SNS

X X O

X O X

X O X

O X X

X O O

INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 35INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING

2 X 2

INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 36

-

()

INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 37

-

INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 38

INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 39

INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 40

INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 41