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Слайды к выступлению в «Акции» в ноябре 2012 г.
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Правильная ориентацияПрикладная картография, гиперлокальность, тоталитарный дизайн, бесполезная литература, синдром отмены и другие острые и животрепещущие темы
Антон Уткин для «Акции»Москва, ноябрь 2012
Привет!Антон УткинThalient Interfaces
Дружите меня скорее!facebook.com/anton.outkinevk.com/anton.outkine
→ Небольшая компания-разработчик интерфейсов→ 2 года на рынке, несколько интересных кейсов→ В основном мобильные штуки и консалтинг→ Но не только —
thalientinterfaces
Скромное обаяние
тоталитаризма
Скромное обаяние тоталитаризма→ Почему Маск прав?→ Комитет защиты дизайна→ ЛДПР FTW→ Ошибки и ответственность
Еще разо ЛДПР
и эффективности
Regional Creative Director
Strategic DirectorAccount Director
Creative DirectorStrategic Manager
Account Executive
Creative Group Head
Art-Director
Copywriter
Junior Strategic Manager
Account Manager
Junior Accout Manager
Account Liaison
Deputy Strategic Director
Senior Brand Manager
Senior Product Director
Junior Brand Manager
Brand Manager
Product ManagerExecutive Product ManagerJunior Product Manager
Slaves
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Regional Creative Director
Strategic DirectorAccount Director
Creative DirectorStrategic Manager
Account Executive
Creative Group Head
Art-Director
Copywriter
Junior Strategic Manager
Account Manager
Junior Accout Manager
Account Liaison
Deputy Strategic Director
Senior Brand Manager
Senior Product Director
Junior Brand Manager
Brand Manager
Product ManagerExecutive Product ManagerJunior Product Manager
Slaves
Slaves
SlavesSlaves
SlavesSlaves
Slaves
Slaves
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Regional Creative Director
Strategic DirectorAccount Director
Creative DirectorStrategic Manager
Account Executive
Creative Group Head
Art-Director
Copywriter
Junior Strategic Manager
Account Manager
Junior Accout Manager
Account Liaison
Deputy Strategic Director
Senior Brand Manager
Senior Product Director
Junior Brand Manager
Brand Manager
Product ManagerExecutive Product ManagerJunior Product Manager
Slaves
Slaves
SlavesSlaves
SlavesSlaves
Slaves
Slaves
Slaves Slaves
Slaves
Slaves
Slaves
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Slaves Slaves
Slaves Slaves
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Regional Creative Director
Strategic DirectorAccount Director
Creative DirectorStrategic Manager
Account Executive
Creative Group Head
Art-Director
Copywriter
Junior Strategic Manager
Account Manager
Junior Accout Manager
Account Liaison
Deputy Strategic Director
Senior Brand Manager
Senior Product Director
Junior Brand Manager
Brand Manager
Product ManagerExecutive Product ManagerJunior Product Manager
Slaves
Slaves
SlavesSlaves
SlavesSlaves
Slaves
Slaves
Slaves Slaves
Slaves
Slaves
Slaves
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Slaves Slaves
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Head Office
Coordination
Marketing Director
Advertising DirectorJunior Advertising Manager
Advertising Manager
Junior Marketing Manager
SeniorCreativeProduct
MarketingManager
target commitment initiative complexity key
execution solution synergy scope action plan
road map performance capacity metrics innovation
opportunity value-centric creativity scale viable
BULLSHITBINGO
ЛДПРпозвонит
ManagerUI Lead
ManagerTech Lead
UI/UXDesign
UI/UXExecutive
Client
Boutique
Контекст
Как живёт пользователь→ Вариант 1: есть цели — пользователя нужно оптимальным образом провести по маршруту
→ Вариант 2: пользователь играет в Христофора Колумба, ищет новые земли, блэкджек и барышень сомнительного поведения
→ Социальный подвариант: «где мои друзья?»→ Смешанный случай: «поди туда — примерно даже представляю, куда, но выразить не могу»
→ Режимы жизнедеятельности пользователя имеют паттерны и могут прозреваться обучающейся системой
Хороший вариант 1 (цели)→ Знакомые маршруты — офис, дом, любовница→ Недавние маршруты — зоопарк, ломбард, коллайдер
→ Типичные маршруты социального графа и его приближений — на поводу у стадного инстинкта
→ Паттерны, периодичность и сбор данных — Quantified Self наизнанку
→ Scout как пример
Хороший вариант 2 (открытия)→ Снова паттерны, периодичность и сбор данных→ Типичные места социального графа и его приближений — где все, там и я
→ Фактор времени — ночью добрые люди спят→ Простой сложный выбор — Парето позвонит→ Гиперлокальная рекламная пауза→ Foursquare как пример
Социальный подвариант→ De gustibus и границы схождения→ Медвежьи услуги любезной системы:
«Хозяин, к Маше, к Любке, или домой к жене?»→ Право на частную жизнь→ Социальная уместность во времени и в пространстве
→ Группы и настройки социальных кругов→ Ремикширование и матчмейкинг→ Circle как пример
Особые случаи→ Гости города→ Бизнес→ Граждане с ограничениями по здоровью
Карта vs. схема
River Thames
A
B
C
D
E
F
1 2 3 4 5 6 7 8 9
1 2 3 4 5 76 8 9
A
B
C
D
E
F
2 2
22
2
5
8 8 6
2
4
4
65
41
3
2
43
3
36 3 1
1
3
3
59 7 7Special fares apply
5
5
4
4
4
AmershamChorleywood
Mill Hill East
Rickmansworth
Perivale
KentishTown West
CamdenRoad
Dalston Kingsland
Wanstead Park
Vauxhall
Hanger Lane
Edgware
Burnt Oak
Colindale
Hendon Central
Brent Cross
Golders Green
WestSilvertown
EmiratesRoyal Docks
EmiratesGreenwichPeninsula Pontoon Dock
LondonCity Airport
WoolwichArsenal
King George V
Hampstead
Belsize Park
Chalk Farm
Chalfont &Latimer
Chesham
New Cross Gate
Moor Park
NorthwoodNorthwoodHills
Pinner
North Harrow
Custom House for ExCeL
Prince Regent
Royal Albert
Beckton Park
Cyprus
GallionsReach
Beckton
Watford
Croxley
Fulham Broadway
LambethNorth
HeathrowTerminal 4
Harrow-on-the-Hill
KensalRise
BethnalGreen
Westferry
SevenSisters
Blackwall
BrondesburyPark
HampsteadHeath
HarringayGreen Lanes
LeytonstoneHigh Road
LeytonMidland Road
Hackney Central
NorthwickPark
PrestonRoad
RoyalVictoria
WembleyPark
Rayners Lane
Watford High Street
RuislipGardens
South Ruislip
Greenford
Northolt
South Harrow
Sudbury Hill
Sudbury Town
Alperton
Pimlico
Park Royal
North Ealing
Acton Central
South Acton
Ealing Broadway
Watford Junction
West Ruislip
Bushey
Carpenders Park
Hatch End
North Wembley
West Brompton
Ealing Common
South Kenton
Kenton
Wembley Central
Kensal Green
Queen’s Park
Gunnersbury
Kew Gardens
Richmond
Stockwell
Bow Church
Stonebridge Park
Harlesden
Camden Town
Willesden Junction
Headstone Lane
Parsons Green
Putney Bridge
East Putney
Southfields
Wimbledon Park
Wimbledon
Island Gardens
Greenwich
Deptford Bridge
South Quay
Crossharbour
Mudchute
Heron Quays
West India Quay
Elverson Road
Oakwood
Cockfosters
Southgate
Arnos Grove
Bounds Green
Theydon Bois
Epping
Debden
Loughton
Buckhurst Hill
WalthamstowQueen’s Road
Woodgrange Park
Leytonstone
Leyton
Wood Green
Turnpike Lane
Manor House
Stanmore
Canons Park
Queensbury
Kingsbury
High Barnet
Totteridge & Whetstone
Woodside Park
West Finchley
Finchley CentralWoodford
South Woodford
Snaresbrook
Hainault
Fairlop
Barkingside
Newbury Park
East Finchley
Highgate
Archway
Devons Road
Langdon Park
All Saints
Tufnell Park
Kentish Town
Neasden
Dollis Hill
Willesden Green
South Tottenham
Swiss Cottage
ImperialWharf
Brixton
Kilburn
West Hampstead
Blackhorse Road
Acton Town
CanningTown
Finchley Road
Highbury &Islington
Canary Wharf
Stratford
StratfordInternational
FinsburyPark
Elephant & Castle
Stepney Green
Barking
East Ham
Plaistow
Upton Park
Poplar
West Ham
Upper Holloway
PuddingMill Lane
Kennington
Borough
Elm ParkDagenham
East
DagenhamHeathway
Becontree
Upney
Heathrow Terminal 5
Finchley Road& Frognal
Crouch Hill
Northfields
Boston Manor
South Ealing
Osterley
Hounslow Central
Hounslow East
Clapham North
Oval
Clapham Common
Clapham South
Balham
Tooting Bec
Tooting Broadway
Colliers Wood
South Wimbledon
Arsenal
Holloway Road
Caledonian Road
Morden
West Croydon
HounslowWest
Hatton Cross
HeathrowTerminals 1, 2, 3
ClaphamJunction
WestHarrow
Brondesbury CaledonianRoad &
Barnsbury
TottenhamHale
WalthamstowCentral
HackneyWick
Homerton
WestActon
Limehouse EastIndia
Crystal Palace
ChiswickPark
RodingValley
GrangeHill
Chigwell
Redbridge
GantsHill
Wanstead
NorthGreenwich
for The O2
Ickenham
TurnhamGreen
Uxbridge
Hillingdon Ruislip
GospelOak
Mile End
Bow Road
Bromley-by-Bow
Upminster
Upminster Bridge
Hornchurch
Norwood Junction
Sydenham
Forest Hill
Anerley
Penge West
Honor Oak Park
Brockley
Harrow &Wealdstone
Cutty Sark for Maritime Greenwich
Ruislip Manor
Eastcote
Wapping
Shadwell
New Cross
CanadaWater
Surrey Quays
Whitechapel
Lewisham
Kilburn Park
Regent’s Park
KilburnHigh Road
EdgwareRoad
SouthHampstead
GoodgeStreet
Shepherd’s BushMarket
Goldhawk Road
Hammersmith
Bayswater
Warren Street
Aldgate
Euston
Farringdon
BarbicanRussellSquare
Kensington(Olympia)
MorningtonCrescent
High StreetKensington
Old Street
St. John’s Wood
Green Park
BakerStreet
NottingHill Gate
Victoria
AldgateEast
Blackfriars
Mansion House
Cannon Street
OxfordCircus
BondStreet
TowerHill
Westminster
PiccadillyCircus
CharingCross
Holborn
Tower Gateway
Monument
Moorgate
Leicester Square
London Bridge
St. Paul’s
Hyde Park Corner
Knightsbridge
StamfordBrook
RavenscourtPark
WestKensington
NorthActon
HollandPark
Marylebone
Angel
Queensway MarbleArch
SouthKensington
Earl’sCourt
SloaneSquare
Covent Garden
LiverpoolStreet
GreatPortland
Street
Bank
EastActon
ChanceryLane
LancasterGate
Warwick AvenueMaida Vale
Fenchurch Street
Paddington
BaronsCourt
GloucesterRoad St. James’s
Park Temple
Latimer RoadLadbroke Grove
Royal Oak
Westbourne Park
Bermondsey
Rotherhithe
ShoreditchHigh Street
Dalston Junction
Haggerston
Hoxton
Wood Lane
Shepherd’sBush
WhiteCity
King’s CrossSt. Pancras
EustonSquareEdgware
Road
Southwark
Embankment
Stratford High Street
Abbey Road
Star Lane
Waterloo
TottenhamCourt Road
Canonbury
Under
constr
uction
This diagram is an evolution of the original design conceived in 1931 by Harry BeckCorrect at time of going to print, January 2012
Transport for LondonMAYOR OF LONDON
Transport for London
Check before you travel
Key to lines
Metropolitan
Victoria
Circle
Central
Bakerloo
DLR
London Overground
Piccadilly
Waterloo & City
Jubilee
Hammersmith & City
Northern
DistrictDistrict open weekends, public holidays and some Olympia events
Emirates Air·Line Under construction
Bank Waterloo & City line open 0621-2148 Mondays to Fridays and 0802-1837 Saturdays. Closed Sundays and Public Holidays--------------------------------------------------------------------------------------Blackfriars For reopening date see Planned Closures posters at stations--------------------------------------------------------------------------------------Camden Town Sunday 1300-1730 open for interchange and exit only--------------------------------------------------------------------------------------Canary Wharf Step-free interchange between Underground, Canary Wharf DLR and Heron Quays DLR stations at street level--------------------------------------------------------------------------------------Cannon Street Open until 2100 Mondays to Fridays. Closed Saturdays and Sundays--------------------------------------------------------------------------------------Emirates Fare zone to be confirmedGreenwich Peninsula --------------------------------------------------------------------------------------Emirates Fare zone to be confirmed Royal Docks--------------------------------------------------------------------------------------Heron Quays Step-free interchange between Heron Quays and Canary Wharf Underground station at street level--------------------------------------------------------------------------------------Hounslow West Step-free access for wheelchair users only--------------------------------------------------------------------------------------Turnham Green Served by Piccadilly line trains early mornings and late evenings only--------------------------------------------------------------------------------------Waterloo Waterloo & City line open 0615-2141 Mondays to Fridays and 0800-1831 Saturdays. Closed Sundays and Public Holidays--------------------------------------------------------------------------------------West India Quay Not served by DLR trains from Bank towards Lewisham before 1900 on Mondays to Fridays
Tube map
River Thames
A
B
C
D
E
F
1 2 3 4 5 6 7 8 9
1 2 3 4 5 76 8 9
A
B
C
D
E
F
2 2
22
2
5
8 8 6
2
4
4
65
41
3
2
43
3
36 3 1
1
3
3
59 7 7Special fares apply
5
5
4
4
4
AmershamChorleywood
Mill Hill East
Rickmansworth
Perivale
KentishTown West
CamdenRoad
Dalston Kingsland
Wanstead Park
Vauxhall
Hanger Lane
Edgware
Burnt Oak
Colindale
Hendon Central
Brent Cross
Golders Green
WestSilvertown
EmiratesRoyal Docks
EmiratesGreenwichPeninsula Pontoon Dock
LondonCity Airport
WoolwichArsenal
King George V
Hampstead
Belsize Park
Chalk Farm
Chalfont &Latimer
Chesham
New Cross Gate
Moor Park
NorthwoodNorthwoodHills
Pinner
North Harrow
Custom House for ExCeL
Prince Regent
Royal Albert
Beckton Park
Cyprus
GallionsReach
Beckton
Watford
Croxley
Fulham Broadway
LambethNorth
HeathrowTerminal 4
Harrow-on-the-Hill
KensalRise
BethnalGreen
Westferry
SevenSisters
Blackwall
BrondesburyPark
HampsteadHeath
HarringayGreen Lanes
LeytonstoneHigh Road
LeytonMidland Road
Hackney Central
NorthwickPark
PrestonRoad
RoyalVictoria
WembleyPark
Rayners Lane
Watford High Street
RuislipGardens
South Ruislip
Greenford
Northolt
South Harrow
Sudbury Hill
Sudbury Town
Alperton
Pimlico
Park Royal
North Ealing
Acton Central
South Acton
Ealing Broadway
Watford Junction
West Ruislip
Bushey
Carpenders Park
Hatch End
North Wembley
West Brompton
Ealing Common
South Kenton
Kenton
Wembley Central
Kensal Green
Queen’s Park
Gunnersbury
Kew Gardens
Richmond
Stockwell
Bow Church
Stonebridge Park
Harlesden
Camden Town
Willesden Junction
Headstone Lane
Parsons Green
Putney Bridge
East Putney
Southfields
Wimbledon Park
Wimbledon
Island Gardens
Greenwich
Deptford Bridge
South Quay
Crossharbour
Mudchute
Heron Quays
West India Quay
Elverson Road
Oakwood
Cockfosters
Southgate
Arnos Grove
Bounds Green
Theydon Bois
Epping
Debden
Loughton
Buckhurst Hill
WalthamstowQueen’s Road
Woodgrange Park
Leytonstone
Leyton
Wood Green
Turnpike Lane
Manor House
Stanmore
Canons Park
Queensbury
Kingsbury
High Barnet
Totteridge & Whetstone
Woodside Park
West Finchley
Finchley CentralWoodford
South Woodford
Snaresbrook
Hainault
Fairlop
Barkingside
Newbury Park
East Finchley
Highgate
Archway
Devons Road
Langdon Park
All Saints
Tufnell Park
Kentish Town
Neasden
Dollis Hill
Willesden Green
South Tottenham
Swiss Cottage
ImperialWharf
Brixton
Kilburn
West Hampstead
Blackhorse Road
Acton Town
CanningTown
Finchley Road
Highbury &Islington
Canary Wharf
Stratford
StratfordInternational
FinsburyPark
Elephant & Castle
Stepney Green
Barking
East Ham
Plaistow
Upton Park
Poplar
West Ham
Upper Holloway
PuddingMill Lane
Kennington
Borough
Elm ParkDagenham
East
DagenhamHeathway
Becontree
Upney
Heathrow Terminal 5
Finchley Road& Frognal
Crouch Hill
Northfields
Boston Manor
South Ealing
Osterley
Hounslow Central
Hounslow East
Clapham North
Oval
Clapham Common
Clapham South
Balham
Tooting Bec
Tooting Broadway
Colliers Wood
South Wimbledon
Arsenal
Holloway Road
Caledonian Road
Morden
West Croydon
HounslowWest
Hatton Cross
HeathrowTerminals 1, 2, 3
ClaphamJunction
WestHarrow
Brondesbury CaledonianRoad &
Barnsbury
TottenhamHale
WalthamstowCentral
HackneyWick
Homerton
WestActon
Limehouse EastIndia
Crystal Palace
ChiswickPark
RodingValley
GrangeHill
Chigwell
Redbridge
GantsHill
Wanstead
NorthGreenwich
for The O2
Ickenham
TurnhamGreen
Uxbridge
Hillingdon Ruislip
GospelOak
Mile End
Bow Road
Bromley-by-Bow
Upminster
Upminster Bridge
Hornchurch
Norwood Junction
Sydenham
Forest Hill
Anerley
Penge West
Honor Oak Park
Brockley
Harrow &Wealdstone
Cutty Sark for Maritime Greenwich
Ruislip Manor
Eastcote
Wapping
Shadwell
New Cross
CanadaWater
Surrey Quays
Whitechapel
Lewisham
Kilburn Park
Regent’s Park
KilburnHigh Road
EdgwareRoad
SouthHampstead
GoodgeStreet
Shepherd’s BushMarket
Goldhawk Road
Hammersmith
Bayswater
Warren Street
Aldgate
Euston
Farringdon
BarbicanRussellSquare
Kensington(Olympia)
MorningtonCrescent
High StreetKensington
Old Street
St. John’s Wood
Green Park
BakerStreet
NottingHill Gate
Victoria
AldgateEast
Blackfriars
Mansion House
Cannon Street
OxfordCircus
BondStreet
TowerHill
Westminster
PiccadillyCircus
CharingCross
Holborn
Tower Gateway
Monument
Moorgate
Leicester Square
London Bridge
St. Paul’s
Hyde Park Corner
Knightsbridge
StamfordBrook
RavenscourtPark
WestKensington
NorthActon
HollandPark
Marylebone
Angel
Queensway MarbleArch
SouthKensington
Earl’sCourt
SloaneSquare
Covent Garden
LiverpoolStreet
GreatPortland
Street
Bank
EastActon
ChanceryLane
LancasterGate
Warwick AvenueMaida Vale
Fenchurch Street
Paddington
BaronsCourt
GloucesterRoad St. James’s
Park Temple
Latimer RoadLadbroke Grove
Royal Oak
Westbourne Park
Bermondsey
Rotherhithe
ShoreditchHigh Street
Dalston Junction
Haggerston
Hoxton
Wood Lane
Shepherd’sBush
WhiteCity
King’s CrossSt. Pancras
EustonSquareEdgware
Road
Southwark
Embankment
Stratford High Street
Abbey Road
Star Lane
Waterloo
TottenhamCourt Road
Canonbury
Under
constr
uction
This diagram is an evolution of the original design conceived in 1931 by Harry BeckCorrect at time of going to print, January 2012
Transport for LondonMAYOR OF LONDON
Transport for London
Check before you travel
Key to lines
Metropolitan
Victoria
Circle
Central
Bakerloo
DLR
London Overground
Piccadilly
Waterloo & City
Jubilee
Hammersmith & City
Northern
DistrictDistrict open weekends, public holidays and some Olympia events
Emirates Air·Line Under construction
Bank Waterloo & City line open 0621-2148 Mondays to Fridays and 0802-1837 Saturdays. Closed Sundays and Public Holidays--------------------------------------------------------------------------------------Blackfriars For reopening date see Planned Closures posters at stations--------------------------------------------------------------------------------------Camden Town Sunday 1300-1730 open for interchange and exit only--------------------------------------------------------------------------------------Canary Wharf Step-free interchange between Underground, Canary Wharf DLR and Heron Quays DLR stations at street level--------------------------------------------------------------------------------------Cannon Street Open until 2100 Mondays to Fridays. Closed Saturdays and Sundays--------------------------------------------------------------------------------------Emirates Fare zone to be confirmedGreenwich Peninsula --------------------------------------------------------------------------------------Emirates Fare zone to be confirmed Royal Docks--------------------------------------------------------------------------------------Heron Quays Step-free interchange between Heron Quays and Canary Wharf Underground station at street level--------------------------------------------------------------------------------------Hounslow West Step-free access for wheelchair users only--------------------------------------------------------------------------------------Turnham Green Served by Piccadilly line trains early mornings and late evenings only--------------------------------------------------------------------------------------Waterloo Waterloo & City line open 0615-2141 Mondays to Fridays and 0800-1831 Saturdays. Closed Sundays and Public Holidays--------------------------------------------------------------------------------------West India Quay Not served by DLR trains from Bank towards Lewisham before 1900 on Mondays to Fridays
Tube map
DYKERBEACHPARK
GR
AN
D A
V
WESTCHESTER
THE BRONX
NASSAU QUEENS
QUEENSBROOKLYN
J a m a i c aB a y
Ha
r l em
Ri v e r
Ea s t R i v e r
E a s t Ri v e r
Lo
ng
I
sl a
nd
So
u
nd
Hu
ds
on
Ri
ve
r
Q33
Q72
Q47
M60
M60 M60Q33Q47Q48Q72
Q33
Q48
Q10
Q10
B15Q10
AIRTRAIN JFK
AIRTRAIN JFK
Q3
Q3
14
AirTrain stops/terminal numbers
7
5/68
2/3
LIRR
LIRR
LIRR
LIRR
LIRR
Met
ro-N
orth
Metro-North
Metro-North
Met
ro-N
orth
LIRR
PATH
PATH
Amtrak
Amtra
k
Amtrak
Amtrak
NJTransit • Amtrak
PATH
Bowling GreenBowling Green44••55
Broad St Broad St J J••ZZ
Rector StRector StRR
World TradeWorld TradeCenterCenter
E
DeKalb AvB•Q•R
Hoyt St2•3
Clark S
t2• 3
Union StR
Carroll S
tF• G
Bergen
St
F• G
Broad St J•Z
York St
F
CityHallR
Rector StR
Franklin St1
Canal St1
Prince StN•R
Houston St1
14 St A•C•E
50 St1
50 StC•E
59 StColumbus Circle
A•B•C•D•1
66 St Lincoln Center
1
72 St1•2•3
79 St1
86 St1
96 St1•2•3
103 St1
CathedralPkwy
(110 St )1
116 St ColumbiaUniversity
1
137 StCity
College1
145 St1
157 St1
175 StA
181 StA
190 StA
Dyckman St A
238 St1
Norwood205 StD
Mosholu Pkwy4
Bedford Pk BlvdLehman College
4
Kingsbridge Rd4
Fordham Rd4
Allerton Av2•5
183 St4
Burnside Av4
176 St4
Mt Eden Av4
170 St4
174 St2•5
Bronx ParkEast
2•5
Pelham Pkwy2•5
Freeman St2•5
Simpson St2•5
E 180 St2•5
West Farms Sq
E Tremont Av2 •5
167 St4
161 St
Yankee Stadium
B •D •4
Van Cortlandt Park242 St
1
Lexington
Av/63 St
F
14 St–U
nion Sq
L• N• Q
• R• 4• 5• 6
L
• N• Q• R
3 Av
L 1 Av
L
8 St-NYUN•R
Christopher St
Sheridan Sq1
Canal StJ•N•QR•Z•6
Canal StA•C•E
Spring St6
Spring StC•E
W 4 St Wash Sq A•B•C•D•E•F•M
8 Av
L
QueensPlazaE •M
•R
69 St7
52 St7 46 St
Bliss St 740 St
Lowery St
733 St-Rawson St
7
61 StWoodside
7
36 StM•R
90 St–Elmhurst Av7
Junction Blvd 7 Q72 LGA Airport
103 St–Corona Plaza7
111 St 7 • Q48 LGA Airport
Elmhurst
Av
M• R
Grand Av
Newtown
M
• R Woodhaven Blvd
M
• R 63 Dr–R
ego Park
M
• R• Q72 LG
A Airport
Forest Hills
71 Av
E• F• M• R
75 Av
E• F Bria
rwood
Van W
yck Blvd
E• F
Sutphin BlvdF
Parsons Blvd F
169 StF
Jamaica
Van Wyc
kE
Kew Gardens
Union Tpke
E
• F67 Av
M
• R
21 StQueens-
bridgeF
39 AvN •Q
Steinway StM•R
46 St M
•R
Northern Blvd
M•R
65 St
M•R
74 St–Broadway 7
82 St–Jackson Hts
Q33 LGA Airport • 7
36 AvN •Q
30 AvN•Q
Astoria BlvdN•Q
AstoriaDitmars Blvd
N•Q
Court Sq-23 StE•M
6 Av L 14 St1•2•3
18 St1
14 St F•M
23 StF•M
23 St1
23 StC•E
23 StN•R
33 St6
Hunters Point Av7•LIRR
Vernon BlvdJackson Av
7
21 StG
Queensboro Plaza
N•Q•7
Court SqG•7
68 StHunter College6
77 St6
86 St4•5•6
96 St6
103 St6
110 St6
Central ParkNorth (110 St) 2•3
116 St6
72 StB•C
81 St–Museum of Natural History B•C
86 St B•C
96 StB•C
103 StB•C
Cathedral Pkwy(110 St)B•C
116 StB•C
125 StA•B•C•D
125 St2•3 • M60 LaGuardia Airport
125 St4•5•6
135 StB•C
135 St2•3
116 St2•3
3 Av138 St6
Brook Av
6
Cypress Av
6
E 143 StSt Mary’s St
6145 StA•B•C•D
191 St1
Bedford Pk BlvdB•D
Kingsbridge RdB•D
Fordham RdB•D
182–183 StsB•D
Tremont Av B•D
174–175 StsB•D
170 StB•D
Morris Park5
Pelham Pkwy5
Burke Av2•5
Gun Hill Rd 2•5
219 St 2•5
225 St2•5
233 St2•5
Nereid Av2•5
Wakefield 241 St2
Gun Hill Rd5
Baychester Av5
EastchesterDyre Av5
167 StB•D
E 149 St6
Longwood Av6
Hunts Point Av6
Whitlock Av6
Elder Av6
Morrison Av Soundview 6
St Lawrence Av6
Castle Hill Av6
Zerega Av6
Middletown Rd6
Buhre Av6
Pelham Bay Park6
Parkchester6
181 St1
155 S
t
B
• D15
5 St
C
163 S
t
Amsterdam
Av
C
145 St3
149 S
t–Grand
Concourse
2• 4• 5
Harlem148 St3
57 StF
57 St-7 AvN•Q•R
49 StN•Q•R
7 AvB •D
•E
28 St1
28 St N•R
28 St6
23 St6
Astor Pl 6
BoweryJ• ZEast
BroadwayF
2 Av
F
Bleecker St
6B’w
ay–Lafaye
tte St
B• D• F• M
Essex
St
F
• J• M• Z
Delance
y St
Grand St B•D
Prospect AvR
25 StR
36 StD•N•R
45 StR
53 StR
59 StN•R
8 Av
N
Fort Hamilto
n
PkwyN
New Utrecht A
vN 18
AvN
20 Av
N
Bay Pkwy
N
KingsHwy
N
Avenue U N86 St
N
62 St
D
71 St
D
79 St
D
18 Av D
20 Av D
Bay Pkwy
D 25 AvD
Bay 50 StD
Coney IslandStillwell Av
D•F•N•Q
55 St
D
50 St
DFort Hamilto
n
PkwyD
9 Av
DDitm
as Av
F
18 Av
F
Avenue I
F
Bay
PkwyF
Bay Ridge AvR
77 StR
86 StR
Bay Ridge95 St
R
Jay St Jay St MetroTechMetroTechAA••CC••FF••RR
Jay St MetroTechA•C•F•R
Lafayette AvC
ParkPlS
Fulton StG
Smith
9 Sts F• G
4 Av–9
St
F• G• R 7 AvF• G
15 St
Prospect P
arkF• G
Fort HamiltonPkwy
F•G
Church AvF• G
Avenue N
F Avenue P
FKings H
wy
F
Avenue U
F
Avenue X
FNeptune Av
F
West 8 StNY AquariumF•Q
Ocean PkwyQ
Brighton BeachB•Q
Sheepshead Bay
B• Q
Neck Rd
Q
Avenue U
Q
Kings Hwy
B• Q
Avenue M
Q
Avenue J
Q
Avenue H
Q
Newkirk Plaza
B• Q
Cortelyo
u Rd
Q
Beverle
y Rd
Q
Church Av
B• QFlatbush
Av
Brooklyn Colle
ge
2• 5
Newkirk Av
2• 5
Beverly
Rd
2• 5
Church Av
2• 5
Winthrop St
2• 5
Sterling St 2•5
President St 2•5
CanarsieRockaway PkwyL
East 105 StL
Aqueduct North Conduit Av
A
Aqueduct RacetrackA
Van Siclen AvCLiberty
AvC
Ozone ParkLefferts BlvdA
111 StA
104 StA
Rockaway Blvd A
88 St A
80 StA
Grant AvA
Euclid AvA•C
Shepherd AvC Howard Beach
JFK Airport AAtlantic Av
L
Alabama AvJ
New Lots Av L B15 JFK Airport
Crescent StJ•Z
Norwood Av Z rush hrs, J other times
Cleveland St J
Bushwick Av
Aberdeen St
L
Wilson Av
L
DeKalb Av
LJe
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n St
L
Flushing Av
J• MLorim
er St
J• MBroadway
G
Nassau Av
G
Greenpoint Av
G
Lorimer S
t
L Graham
Av
L Grand St
L Montrose
Av
L Morgan Av
L
Livonia Av L
Sutter
AvL
Nostrand Av
A •CFranklin Av
C •S
Kingston
Throop Avs
C
Utica AvA •C
Ralph Av
C
Chauncey St
Z rush hours,
J other times
MyrtleWyckoff AvsL•M
Halsey St
J Gates Av
Z rush hours,
J other times
Kosciuszko St
JMyrtle Av
J •M•Z
Central Av M
Seneca AvM
MyrtleWilloughby Avs G
Flushing Av
GMarcy Av
J• M• Z
Metropolitan Av G
Bedford Av
L
Fresh Pond RdM
Halsey
St
L
Rockaway
AvC
Broad
way
Junc
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A
• C• J• L
• Z
Parkside AvQ
Prospect Park B•Q•S
Botanic Garden S
Clinton
Washington AvsG
Classon AvG
Hewes
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Bedford
Nostrand AvsG
Clinton
Washington Avs
C
HoytSchermerhorn
A•C•G
Kingston Av3
Franklin Av
2• 3• 4• 5Beach44 StA
Beach 36 StA
Beach 25 StA
Far RockawayMott Av
A
Broad Channel
A•S
Beach 67 StA
Beach 60 StA
Beach 90 StA•S
Beach 98 StA•S
Beach 105 StA•S
Rockaway ParkBeach 116 St
A•S
BroadwayN•Q
Knickerbocker Av M
Middle VillageMetropolitan AvM
Forest AvM
High StA•C
Atlantic Av B•Q•2•3•4•5•LIRR
Whitehall StSouth FerryR
Bowling Green4•5
Wall St4•5 Wall St
2•3
Fulton St
Chambers St1•2•3
Park Place 2•3
Chambers StJ•ZBrooklyn BridgeCity Hall 4•5•6
Chambers St A•C
Atlantic
Av-Pac
ific St
D• N• R• LIRR
Bergen
St2• 3
7 Av
B• Q
Nevins St2•3•4•5
Borough Hall
2• 3• 4• 5
Court StR
Grand Arm
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Easter
n Pkwy
Brooklyn M
useum
2• 3
34 StPenn
Station A•C•E•LIRR
42 StPort AuthorityBus Terminal
A•C•E Times Sq-42 St
N•Q•R•S•1•2•3•7Grand Central42 StS•4•5•6•7•Metro-North
47–50 StsRockefeller CtrB•D•F•M
34 StPenn
Station1•2•3•LIRR
34 StHerald Sq
B•D•FM•N•Q•R
42 StBryant PkB•D•F•M
5 Av 7
Lexington Av/53 St E•M
59 St 4•5•6
51 St 6
Lexington Av/59 StN•Q•R
5 Av/53 StE•M
5 Av/59 StN•Q•R
125 St1
168 St A•C•1 A•C
Dyckman St1
Inwood207 St
A
215 St1
3 Av–149 St2•5
Woodlawn4
Marble Hill225 St1
231 St1
75 St–Elderts Ln Z rush hours, J other times
Cypress Hills J
85 St–Forest Pkwy J
Woodhaven Blvd J•Z
104 St Z rush hours, J other times
111 StJ
121 St Z rush hours, J other times
Sutphin BlvdArcher AvJFK AirportE•J•Z•LIRR
Jamaica179 StF
Jamaica Center Parsons/ArcherE•J•Z
Jackson Hts
Roosevelt Av
E •F •M•R • Q33 Q47
LGA Airport
FlushingMain St
7
Nostrand Av3
Crown HtsUtica Av3•4
Saratoga Av 3
Rockaway Av 3
Junius St 3
Pennsylvania Av3
Van Siclen Av3
New Lots Av3
Sutter Av–Rutland Rd3
A•C•J•Z2•3•4•5
Open 11am-7pmon racing days
Westchester Sq East Tremont Av 6
Intervale Av 2•5
Prospect Av 2•5
Jackson Av 2•5
Mets–Willets Point7 • Q48 LGA Airport
Van Siclen Av Z rush hrs, J other times
138 St–GrandConcourse4•5
M60 LaGuardia Airport
M60 LaGuardia Airport
M60 LaGuardia Airport
M60 LGA Airport
Rector St1
Cortlandt St1
Cortlandt St R
South Ferry1
World TradeCenter
E
207 St 1
rushhours
rushhours
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VAN SINDEREN AV
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ROOSEVELT AV
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ROSEDALE AV
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SOUNDVIEW AV
CASTLE HILL AV
ZEREGA AV
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WILLIAMSBRIDGE RD
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222 ST
233 ST
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53 ST
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NORTHERN BLVD
DITMARS BLVD
111 ST
112 ST
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LONG ISLAND
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36 ST
30 AV
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21 ST
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JEWEL A
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MAIN ST
HILLSIDE AV
JAMAICA A
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SUTPHIN BLVD
111 ST
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CONDUIT AV
LEFFERTS BLVD
MERRICK BLVD
METROPOLITAN AV
METROPOLITAN AV
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BOWERY W 4 ST
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BLEECKER ST
BLEECKER ST
23 ST
12 AV 23 ST
50 ST 50 ST
59 ST CENTRAL PARK SOUTH
79 ST
125 ST
116 ST
96 ST
86 ST
UNIVERSITY HTS BR
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Riverdale
UniversityHeights
MorrisHeights
Harlem125 St
Melrose
Yankees-E153 St
Tremont
Fordham
Botanical Garden
WilliamsBridge
Woodlawn
Wakefield
LongIslandCity
9 St
14 St
23 St
33 St
Christopher St
Hunterspoint Av
Woodside
Mets–Willets Point
Flushing
ForestHills
JamaicaKewGardens
Hollis
Auburndale Bayside Douglaston
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FORT TRYONPARK
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BROOKLYNBOTANICGARDEN
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JAMAICABAY
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BROOKLYNBRIDGEPARK
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RIVERSIDE PARK
HUDSON RIVER PARK
HIGHBRIDGEPARK
JACOBRIIS
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LIBERTYISLAND
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NEW YORKTRANSIT MUSEUM
southbound only
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BROOKLYN
MANHATTAN
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THEBRONX
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BATTERY PARK CITY
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UPPEREASTSIDE
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KINGSBRIDGE
HIGH-BRIDGE
FORDHAM
TREMONT
MORRISANIA
THE HUB
HUNTS POINT
RIKERSISLAND
MOTT HAVEN
SOUNDVIEW
PARKCHESTER
CITYISLAND
BAYCHESTER
CO-OPCITY
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ASTORIA
LONGISLAND
CITY
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CORONA
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JAMAICAESTATES
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QUEENSVILLAGE
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REGO PARK
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GLENDALEWOODHAVEN
OZONEPARK
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CANARSIE
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BREEZYPOINT
SHEEPSHEADBAY
BRIGHTONBEACH
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BAY RIDGE
BOROUGHPARK
SUNSETPARK
BROOKLYNHEIGHTS
WILLIAMSBURG
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St. George
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Stapleton
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Jefferson AvGrant City
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New Dorp
Oakwood Heights S57
Bay Terrace
Great KillsS54 X7 X8
Eltingville
Annadale S55
Huguenot S55 X17 X19
Prince's Bay S56
Pleasant Plains
Richmond ValleyNassauS74/84
AtlanticS74/84
Tottenville S74/84
RICHMOND TERRACE
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CLOVELAKESPARK
STATENISLAND
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FOXHILLS ROSEBANK
CASTLETONCORNERS
BULLSHEAD
CHELSEA
WESTERLEIGH
TODTHILL
NEWDORPBEACH
WOODROWROSSVILLE
CHARLESTON
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FRESHKILLS
RICHMONDTOWN
TOTTENVILLEBEACH
The subway operates 24 hours a day, but not all lines operate at all times. This map depicts morning to evening weekday service. Call our Travel Information Center at 511 for more information in English or Spanish (24 hours) or ask an agent for help in all other languages (6AM to 10PM).
To show service more clearly, geography on this map has been modified. © 2012 Metropolitan Transportation Authority
visit www.mta.info
The subway map depicts weekday service. Service differs by time of day and is sometimes affected by construction. Overhead directional signs on platforms show weekend, evening, and late night service. This information is also available on mta.info: click on “Maps” in the top menu bar, then select “Individual Subway Line Maps.” For construction-related service changes, click on “Planned Service Changes” in the top menu bar. This information is also at station entrances and on platform columns of affected lines.
Key
January 2012
Full time servicePart time service
All trains stop (local and express service)
Local service onlyRush hour line
extension
Free subway transferFree out-of-system subway transfer (excluding single-ride ticket)
Terminal
Bus or AIRTRAINto airport
Accessiblestation
Additional expressservice
Normal service
Commuter rail service
Bus to airport
StationName
A•C
New York City Subwaywith railroad connections
Police
M60
Карта vs. схема→ Карта ≠ схема→ Схемы метро Лондона и Нью-Йорка→ Карта улиц→ Дудл→ Схема ближайшего шага→ Фильтры и контрасты
ИмениЛенина
Проблема Москвы→ Лондонский вариант→ Топонимы→ Вокзалы и узлы→ Аэропорты и легкое метро→ Тяжелое наследие прошлого
(aka священная корова)
Шаги к решению→ Ab ovo→ Пронумеровать линии→ Оставить им сокращенные названия → Переименовать вокзалы→ Упорядочить названия узлов→ Решить навигацию→ Добавить второй вариант с английским
КольцеваяO
For Englishplease followblack signs
Arbatskaya3
Переход наСокольническую2
Change here toSokolnicheskaya2
Приёмыпроектирования
Приёмы проектирования→ Не сдвигайте контексты (о пользе баяна)→ До свидания, кнопка “Back”→ Снова контрасты→ Проще, ещё проще — принцип Парето→ Contextual awareness во времени и пространстве→ Крупные, заметные зоны касания→ Аппаратные контроллеры→ Сенсоры
Тенденциив дизайне
Square
Scout
KickMap
Дизайн лицом→ Схема вместо карты→ Мягкая ночная палитра→ Святая простота
Литература?
Максим Балабинарт-директор Zvooq.ru
«Мой пункт — не читать книги»
“Innovation, disruption and anarchyare the new tools”
«Книги — враг нового»
Если не книги,то что?
Òîëüêî õàðрäêîðр,òîëüêî ñòàðрàÿ
øêîëà
Если не книги,то что?
Путь в тысячу линачинаетсяс одного интерфейса
—
Неизвестный китайский поэт,I век н.э.
Q+A
Спасибо!Антон УткинThalient Interfaces
Напишите мне:[email protected]
Дружите меня скорее!facebook.com/anton.outkinevk.com/anton.outkine
