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Creating Relevant Innovation within Changing Expectations!!Eleanor Davies I Director, User Insights & Experience
2012-05-09
Madrid
London
Munich
Oslo
Aarhus
Gothenburg
Copenhagen
Shanghai
Barcelona
Our studios…
Creating Relevant Innovation within Changing Expectations
Our clients…
Creating Relevant Innovation within Changing Expectations
Our services…
Creating Relevant Innovation within Changing Expectations
Product Design
Instructional Design
Interaction Design
Service Design
Brand and Communication
Design Research
Creating Relevant Innovation within Changing Expectations
Insight: Changing Markets Creating Relevant Innovation within Changing Expectations
Changing Markets
Creating Relevant Innovation within Changing Expectations
Changing: Demographics. Regions. Economies. Technology.
Changing Demographics
Creating Relevant Innovation within Changing Expectations
“85% of all brand purchases are made by women” She-conomy (US) 2009
Changing Regions
Creating Relevant Innovation within Changing Expectations
“Sweden considers teaching Chinese in all schools” AFP, 2011
Changing Economies
Creating Relevant Innovation within Changing Expectations
“Brazilian economy overtakes UK’s, says CEBR” BBC, 2011
Changing Technology
Creating Relevant Innovation within Changing Expectations
“If your kids are awake, they’re probably online” NY Times, 2010
Changing Markets (Converging Change Agents)
Creating Relevant Innovation within Changing Expectations
(Demographics + Regions + Economies + Technology)
Changing Markets (Challenging our assumptions)
Creating Relevant Innovation within Changing Expectations
Changing Expectations (At varying rates)
Creating Relevant Innovation within Changing Expectations
Equality
Religion
Safety
Attitudes
Education
Political
Experience
Regulation
Privacy
Shifts: In a changing landscape Creating Relevant Innovation within Changing Expectations
Shifts: Consumer Electronics > Public Realm
Creating Relevant Innovation within Changing Expectations
Shifts: Consumer Electronics > Public Realm
Creating Relevant Innovation within Changing Expectations
“German railways offer evening classes to help elderly travellers buy tickets at newly installed touch-screen machines” Süddeutsche Zeitung, 2011
Creating Relevant Innovation within Changing Expectations
Schools, Workplace,
Shifts: Personal Devices > Professional Space
Creating Relevant Innovation within Changing Expectations
Consumer Electronics / Professional Use
Schools, Workplace,
Shifts: Personal Devices > Professional Space
Creating Relevant Innovation within Changing Expectations
Schools, Workplace,
Shifts: Emerging Technology > Emerging Markets
Creating Relevant Innovation within Changing Expectations
Consumer Electronics / Professional Use
Schools, Workplace,
Shifts: Emerging Technology > Emerging Markets
“Nollywood overtakes Hollywood to become 2nd largest film industry…low-cost handy-cams, DVD and streaming in Africa” The Guardian, 2011
Innovation: Fails Creating Relevant Innovation within Changing Expectations
Innovation: Fails
Creating Relevant Innovation within Changing Expectations
“Asia is a market we have never really cracked. They don’t think they smell!” (Unilever)
(Source = HFI)
Innovation: Fails
Creating Relevant Innovation within Changing Expectations
“Illiteracy, power outages & water quality lead to failure of the dialisis machine in Columbia”
(Source = HFI)
Innovation: Fails
Creating Relevant Innovation within Changing Expectations
“In Chinese culture, cold beverages are believed to be harmful to digestion…”
(Source = HFI)
Our Approach: Relevant Innovation Creating Relevant Innovation within Changing Expectations
User considerations
Technology considerations
Business considerations
Balancing…
Our Approach: Relevant Innovation Creating Relevant Innovation within Changing Expectations
User considerations
Technology considerations
Business considerations
Balancing…
Our Approach: Making Innovation Relevant
Creating Relevant Innovation within Changing Expectations
Inform & inspire designs: Understand fundamental needs, motivations & behavior that exist in real ‘use-case’ context
Example: Coffee machines for self-serve environments
Creating Relevant Innovation within Changing Expectations
Example: Digital interfaces for fabrication control
Creating Relevant Innovation within Changing Expectations
Example: Applications for smart-home systems
Creating Relevant Innovation within Changing Expectations
Our Approach: Making Innovation Relevant
Creating Relevant Innovation within Changing Expectations
User insights
Technology insights
Business insights
Opportunity areas
