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Emotional design revolves around our needs as humans to bond and create a connection between man and machine.
”Designing an interface to be usable is like a chef creating edible food.” Aaron Walters, Design for emotion
Why we love or hate everyday things, Donald Norman
The emotional side of design may be more critical to a product’s success than it’s practical elements. – Donald Norman
IMPACT The Reflective Level (Long term)
Personal satisfaction, self image.
Is the product worth remembering
Our designs should be:
APPEALING Grab attention
PLEASURABLE Have fun
MEMORABLE Build a relationship
EFFECTIVE Guide the user
The Emotional Design Scale
“Emotional design is not about nice-to-have warm fuzzy experiences, it’s central to daily life and the decision-making process for consumers.
The more effectively we can apply emotional design in our site, the better conversion rates and sales will be.”
Aaron Walter, Design for emotion
Emotional design is your insurance to maintain audience trust when things aren’t going your way.
Aaron Walter, Design for emotion
Emotional design turns casual users into fanatics, ready to tell others about their positive experience.
Aaron Walter, Design for emotion
Stop focusing on what the service should do and start focusing on the impact it leaves on the consumer.
RESOURCES AND FURTHER READING
§ Design for Emotion - Aaron Walter
§ This is Service Design Thinking - Marc Stickdorn, Jakob Schneider and co-authors
§ Stephen Anderson - Seductive design
§ Don Norman - Emotional Design: Why we love (or hate) everyday things
§ Michael Apter - Reversal Theory: The Dynamics of Motivation, Emotion and Personality (2007)
§ Sabina Idler - Not just pretty: Building emotion into your websiteshttp://uxdesign.smashingmagazine.com/2012/04/12/building-emotion-into-your-websites/
§ Tad Fry - Design with dissonance http://uxdesign.smashingmagazine.com/2011/10/13/design-with-dissonance/
§ The evolutionary stability of a bi-stable system of emotions and motivations in species with an open-ended capacity for learning http://wiki.omega-research.org/The_evolutionary_stability_of_a_bi-stable_system_of_emotions_and_motivations_in_species_with_an_open-ended_capacity_for_learning
RESOURCES AND FURTHER READING
§ Design and Emotion Conference: http://www.dande2012.com/
§ Design and Emotion Society: http://www.designandemotion.org/
§ Researching meaning: Making sense of behaviour Simon Norris http://www.nomensa.com/blog/2012/researching-meaning-making-sense-of-behaviour/
§ Heineken Club Concept. InSites Consulting http://blog.insites.eu/2012/09/20/our-heineken-concept-club-community-wins-best-presentation-award/
§ http://littlebigdetails.com/
§ http://designandemotion.org/blog/2011/07/29/getting-emotional-with-jeroen-van-erp/
§ https://social.ogilvy.com/why-edible-isn%E2%80%99t-good-enough-the-importance-of-emotional-design/
§ http://www.fortune3.com/blog/2012/03/web-design-study-first-impressions/