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Anders Ramsay - The UX of Minimum Viable Products
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@andersramsay | #agileux UX Singapore 2013
The UX of Minimum Viable Productsby Anders Ramsay
@andersramsay | #agileux UX Singapore 2013
What is a Minimum Viable Product?
@andersramsay | #agileux UX Singapore 2013
What is a Minimum Viable Product?The shortest path from idea to validated learning.
@andersramsay | #agileux UX Singapore 2013
Source: sylvanlakelibrary.blogspot.com
“The Hudson Bay Start”
@andersramsay | #agileux UX Singapore 2013
Source: sylvanlakelibrary.blogspot.com
“The Hudson Bay Start”
@andersramsay | #agileux UX Singapore 2013
Formulate a Hypothesis:This is my prediction of what I’ll need to survive for 2 months in the middle of nowhere.
MVP Design
Learn from the Results:Did I use more/less food than I expected in 3 days? Did I discover gear I needed but didn’t have with me? etc.
Test the Hypothesis (Experiment):Trek into nearby woods and camp out for a few days.
@andersramsay | #agileux UX Singapore 2013
Formulate a Hypothesis:This is my prediction of what I’ll need to survive for 2 months in the middle of nowhere.
UX: How do we design effective experiments?
MVP Design
Learn from the Results:Did I use more/less food than I expected in 3 days? Did I discover gear I needed but didn’t have with me? etc.
Test the Hypothesis (Experiment):Trek into nearby woods and camp out for a few days.
@andersramsay | #agileux UX Singapore 2013
What would be an MVP for the redesign of a big-ass ancient enterprise system?
#agileux | @andersramsayUX Singapore 2013
Pain points- Entering data into wrong fields.- Changes sometimes not saved.- Data often needing to be re-entered.- Often manually renaming/moving files.- Some departments refusing to use the
system saying they’d never get any actual work done.
#agileux | @andersramsayUX Singapore 2013
“Cool, let’s come up with the minimal feature set needed to replace the whole
enterprise system…”
#agileux | @andersramsayUX Singapore 2013
“Cool, let’s come up with the minimal feature set needed to replace the whole
enterprise system…”
“No, let’s conduct an experiment:
Find a high-benefit/low-cost pain point, try
removing it, and see what we learn...”
@andersramsay | #agileux UX Singapore 2013
The MVP:
@andersramsay | #agileux UX Singapore 2013
Offered riches both in user and tech learning. Could be implemented quickly.A success, even if it failed.
The MVP:
@andersramsay | #agileux UX Singapore 2013
vi·a·ble /ˈvīəbəl/Adjective1. Capable of working successfully; feasible: "the proposed
investment was economically viable".2. (of a seed or spore) Able to germinate.
@andersramsay | #agileux UX Singapore 2013
“A minimal viable product is...a rolling series of releases that iterate and improvebased on a mix of data and vision/judgment.”
—Giff Constable, Interaction 2011
#agileux | @andersramsayUX Singapore 2013
Focusing on learning, not features...
#agileux | @andersramsayUX Singapore 2013
Focusing on learning, not features...Lean Startup: Focused on validated learning
Success?Failure?
MVP #1 MVP #2 Success?Failure?
...etc.Experiment and learn
Experiment and learn
#agileux | @andersramsayUX Singapore 2013
Focusing on learning, not features...Lean Startup: Focused on validated learning
Success?Failure?
MVP #1 MVP #2 Success?Failure?
...etc.Experiment and learn
Experiment and learn
Success?Failure?
Agile: Focused on working software
Ship features the customer asks for (early and often)
#agileux | @andersramsayUX Singapore 2013
How does this impact UX design?
#agileux | @andersramsayUX Singapore 2013
Changing how we collaborate
Adopt Agile UX methods to enable fast/high quality cycles of work.
Whole team ideation and visioning
Effective workshops
Pairing across roles/disciplines
#agileux | @andersramsayUX Singapore 2013
Changing what we measure
“Is this user-friendly?”
#agileux | @andersramsayUX Singapore 2013
Changing what we measure
“Is this user-friendly?”
“How much would you pay for this”“How much time would this save?”
vs
#agileux | @andersramsayUX Singapore 2013
Broadening our design focus
Designing and testing product viability.
Designing and testing user experiences.
#agileux | @andersramsayUX Singapore 2013
MVP Design Patterns
@andersramsay | #agileux UX Singapore 2013
PainkillerTry removing a high-value, low-cost pain point.
@andersramsay | #agileux UX Singapore 2013
Fa$t MoneyTry shipping only what you think people will pay for.
@andersramsay | #agileux UX Singapore 2013
Wizard of OzTry manually simulating system output.
@andersramsay | #agileux UX Singapore 2013
Go Ugly EarlyTry shipping with the most bare-bones UX possible.
@andersramsay | #agileux UX Singapore 2013
Fake Storefront (Archetypal Lean Startup landing page)
Try marketing the product as if already completed.
@andersramsay | #agileux UX Singapore 2013
Be the software (aka “Concierge”)
Try manually simulating the user experience.
#agileux | @andersramsayUX Singapore 2013
Which pattern should I pick?- What offers the most learning at the lowest cost?
- What best tests your riskiest assumptions?
- Expect to use a combination of patterns.
#agileux | @andersramsayUX Singapore 2013
Bottom line- Designing MVPs is a craft in its own right.
- Broadens the meaning of UX design.
- Requires melding virtually all aspects of Agile/Lean UX.- A great measurement of your skill level as a modern UX’er.
#agileux | @andersramsayUX Singapore 2013
Thanks!andersramsay.com@andersramsay#agileux
Presentation:http://bit.ly/ux-of-mvps