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中央大學。范錚強 1
Chapter 9: Web 2.0 and Social Networks
國立中央大學、資訊管理系范錚強
Tel: (03)426-7250
http://www.mgt.ncu.edu.tw/~ckfarn
2010.05
中央大學。范錚強 2Copyright © 2010 Pearson Education, Inc.
The popular term for advanced Internet technology and applications, including blogs, wikis, RSS, and social bookmarking.
One of the most significant differences between Web 2.0 and the traditional World Wide Web is greater collaboration among Internet users and other users, content providers, and enterprises
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Web 2.0
中央大學。范錚強 3Copyright © 2010 Pearson Education, Inc.
The ability to tap into the collective intelligence of users
Data is made available in new or never-intended ways
Relies on user-generated and user-controlled content and data
Lightweight programming techniques and tools let nearly anyone act as a Web site developer
The virtual elimination of software-upgrade cycles makes everything a perpetual beta or work-in-progress and allows rapid prototyping
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Representative Characteristics of Web 2.0
中央大學。范錚強 4Copyright © 2010 Pearson Education, Inc.
Users can access applications entirely through a browser
An architecture of participation and digital democracy encourages users to add value to the application as they use it
A major emphasis on social networks and computing
Strong support of information sharing and collaboration
Rapid and continuous creation of new business models
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Characteristics 2
中央大學。范錚強 5Copyright © 2010 Pearson Education, Inc.
Social media
Video
Mobile tools
Advertising
Enterprise
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Categories of Web 2.0 companies:
中央大學。范錚強 8
維基時代
Wiki 背景 ─ Wikipedia: 2001 年 1 月 15 日正式成立至 2007 年 10 月止,所有 252 種語言的版本共突破 860 萬個條目, 3 億 5 千萬次編輯 開放參與、討論、修改
技術?觀念?Wiki 經濟
Wikinomics: How Mass Collaboration Changes Everything 大規模協作
中央大學。范錚強 12
Wikipeida 的例子
NupediaWeb 版的線上百科全書計畫, Bomis 公司在 2000 年 3 月所推出邀請各領域專家撰寫,透過同儕評閱( peer-review )過程之後發佈自 2000/3 ~ 2003/9 為止,共完成 24 個條目的評閱過程,其餘尚有 74 條條目在審定中2003 年 9 月 26 日起中止計畫
中央大學。范錚強 14
維基經濟的四大特質
特質 相對於
Openness 開放 封閉、專屬
Peering 平等、同儕、非階層性組織
階層性組織
Sharing 分享 保密
Acting Globally
全球運作 地區性
中央大學。范錚強 15
維基與傳統的對比
維基 傳統
Internet TCP/IP IBM SNA
Linux OS Windows OS
FireFox Internet Explorer
Wikipedia 大英百科全書YouTube 電視Blog 書
中央大學。范錚強 17Copyright © 2010 Pearson Education, Inc.
Social mediaThe online platforms and tools that people use to share opinions, experiences, insights, perceptions, and various media, including photos, videos, and music, with each other
DisruptorsCompanies that introduce a significant change in their industries, thus causing a disruption in normal business operations
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Web 2.0 Revolution
中央大學。范錚強 19Copyright © 2010 Pearson Education, Inc.
A social network is a place where people create their own space, or homepage, on which they write blogs (Web logs); post pictures, videos, or music; share ideas; and link to other Web locations they find interesting
The Size of Social Network Sites
A Global Phenomenon9-19
Social Networking