Slide 1

89

: ! . 1- 2- 3- 4- 5- 6- 7- 8- 9- 4

88 . . . . . 40 2 .

1900 = 47 2000 = 77 100 30 64% ! 2100 = 126 ! 1200400140017008005001900160020019653200652003640038 . !

11 (Information Technology) . (IT) .

(IT) ( ) . IT .

. .

(Vision)

. (IT) .

IT . 19781999199780% 20%50%27% 73% 50%2005% %21Why are intellectual assets important?

Look at the monetary values attributed to intangibles! Eg More than 20bn in Scottish SMEs aloneEg Microsoft has $1.9bn in property and equipment and market capitalisation of $328 billion

Even back in 1996, GECs market cap was 82%, Intel was at 85% and Coca Cola was 96%!!

But why are they so highly rated by investors,shareholders and others?

. 180 . .

. (IT) . . . (IT) .

. . .

(IT) . (IT) . .

IT 1- 2- 3- . . IT . IT (IT) IT :

IT : - - - . IT . IT .

IT (IT) IT . (IT) : IT1- : IT . 2- : IT . IT . IT . IT3- : IT . 4- : IT . 5- IT: IT . IT6- : . 8- : . IT MASTER PLAN 1- (IT) : : - . - . - . IT- . IT MASTER PLAN 2- ) IT (- IT- . - . - . - . - IT

IT MASTER PLAN 3- - IT . - IT . - IT - SWOT .

Strengths, Weaknesses, Opportunities, and Threats 39 IT -1 -2 IT-3 : -4 -5 . 6-

-1 : IT . . IT . . -2 IT: . IT . -3 : : - IT . . - IT . .

40 IT - . - . 41 IT - .

- .

42 IT - (MIS) IT . - IT .

43 . . 44 .

45 IT . IT . . .

46 IT (suit, strategic-uses of IT) IT IT . IT . 47 . IT .

48