Оценка потенциальной аудитории для объектов наружной рекламы в г.Киров

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Оценка потенциальной аудитории для объектов наружной рекламы в г.Киров. Апрель 2014 г. “ Среди всех основных медиа , наружная реклама наиболее сложна для изучения ” Крис Диккенс , управляющий компании «Постар» (Великобритания) http://www.postar.co.uk. ing.kirov.ru. - PowerPoint PPT Presentation

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  • . 2014 .

  • , , ()http://www.postar.co.uk

  • : . (outdoor) 3 . 15% . -

  • . . , ( ):

    50 .. 120 ? 5 ? 10 ? ?

    , ( ), .

    ?

  • - - outdoor?

    1:

    / . - ( )?

    ?

  • 1:

    , . 30% !

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  • 2:

    ?

    1. . . , 2. . ,

  • 2

    (GRP) - 122 900 , 137 800 , ( ) , - 1000 (CPT) ( 2 ) , . ? ?

  • :

    ,

    !

  • :

    .

    : x = (GRP)

  • :

    1 : - .

    2 : ( )

  • ( % )

    Charts (2)

    To CenterFrom CenterDirectional Ratio

    TYPE321321TYPE321

    5 - 60.490.490.490.380.440.495 - 6

    6 - 73.422.451.481.651.561.486 - 7

    7 - 87.335.243.163.113.133.167 - 8

    8 - 99.647.836.024.255.136.028 - 92.271.531.00

    9 - 109.418.507.604.696.157.609 - 102.001.381.00

    10 - 117.937.747.554.856.207.5510 - 111.631.251.00

    11 - 126.246.657.064.715.887.0611 - 121.321.131.00

    12 - 135.406.116.814.685.756.8112 - 131.151.061.00

    13 - 145.135.986.835.145.986.8313 - 141.001.001.00

    14- 155.256.137.016.036.527.0114- 150.870.941.00

    15 - 165.536.357.177.297.237.1715 - 160.760.881.00

    16 - 175.766.717.658.408.027.6516 - 170.690.841.00

    17 - 186.007.007.999.468.737.9917 - 180.630.801.00

    18 - 195.626.667.709.328.517.7018 - 190.590.761.00

    19 - 204.455.266.078.217.146.0719 - 200.550.721.00

    20 - 213.603.683.755.994.873.7520 - 21

    21 - 222.152.142.124.013.062.1221 - 22

    22 - 231.621.401.182.411.801.1822 - 23

    23 - 241.060.900.741.451.090.7423 - 24

    24 - 10.490.390.300.510.410.3024 - 1

    2 - 30.240.220.200.240.220.202 - 3

    3 - 40.190.150.100.190.140.103 - 4

    4 - 50.150.100.050.140.100.054 - 5

    33221

    TYPETo CenterFrom CenterTYPETo CenterFrom CenterTYPEAv3Av2

    5 - 60.490.385 - 60.490.445 - 60.430.460.49

    6 - 73.421.656 - 72.451.566 - 72.532.011.48

    7 - 87.333.117 - 85.243.137 - 85.224.193.16

    8 - 99.644.258 - 97.835.138 - 96.946.486.02

    9 - 109.414.699 - 108.506.159 - 107.057.327.60

    10 - 117.934.8510 - 117.746.2010 - 116.396.977.55

    11 - 126.244.7111 - 126.655.8811 - 125.486.277.06

    12 - 135.404.6812 - 136.115.7512 - 135.045.936.81

    13 - 145.135.1413 - 145.985.9813 - 145.145.986.83

    14- 155.256.0314- 156.136.5214- 155.646.327.01

    15 - 165.537.2915 - 166.357.2315 - 166.416.797.17

    16 - 175.768.4016 - 176.718.0216 - 177.087.367.65

    17 - 186.009.4617 - 187.008.7317 - 187.737.867.99

    18 - 195.629.3218 - 196.668.5118 - 197.477.587.70

    19 - 204.458.2119 - 205.267.1419 - 206.336.206.07

    20 - 213.255.7520 - 213.684.8720 - 214.504.273.75

    21 - 222.254.0121 - 222.143.0621 - 223.132.602.12

    22 - 231.622.4122 - 231.401.8022 - 232.021.601.18

    23 - 241.061.4523 - 240.901.0923 - 241.251.000.74

    24 - 10.490.5124 - 10.390.4124 - 10.500.400.30

    2 - 30.240.242 - 30.220.222 - 30.240.220.20

    3 - 40.190.193 - 40.150.143 - 40.190.140.10

    4 - 50.150.144 - 50.100.104 - 50.140.100.05

    Coefficients

    TYPETo CenterFrom CenterTYPETo CenterFrom CenterTYPEAv3Av2

    5 - 65 - 65 - 6

    6 - 76 - 76 - 7

    7 - 87 - 87 - 8

    8 - 910.423.58 - 912.819.58 - 917.016.116.6

    9 - 1010.621.39 - 1011.816.39 - 1016.014.013.2

    10 - 1112.620.610 - 1112.916.110 - 1116.614.513.2

    11 - 1216.021.211 - 1215.017.011 - 1218.616.014.2

    12 - 1318.521.412 - 1316.417.412 - 1319.916.914.7

    13 - 1419.519.513 - 1416.716.713 - 1419.516.714.6

    14- 1519.116.614- 1516.315.314- 1517.815.814.3

    15 - 1618.113.715 - 1615.713.815 - 1615.914.813.9

    16 - 1717.311.916 - 1714.912.516 - 1714.613.713.1

    17 - 1816.710.617 - 1814.311.517 - 1813.612.912.5

    18 - 1917.810.718 - 1915.011.818 - 1914.313.413.0

    19 - 2022.512.219 - 2019.014.019 - 2017.316.516.5

    20 - 2120 - 2120 - 21

    21 - 2221 - 2221 - 22

    22 - 2322 - 2322 - 23

    23 - 2423 - 2423 - 24

    24 - 124 - 124 - 1

    2 - 32 - 32 - 3

    3 - 43 - 43 - 4

    4 - 54 - 54 - 5

    &A

    Page &P

    Charts (2)

    0.48859422510.49099591260.4933976

    3.42015957572.45017618791.4801928

    7.32891337655.24332900833.1577446401

    9.639660567.82955564016.0194507202

    9.40807712318.50320008177.5983230402

    7.92587594177.7374296117.5489832802

    6.24462952996.6501076057.0555856802

    5.40361352716.10625020376.8088868802

    5.13023936355.97943107396.8286227842

    5.24548880516.12586736267.0062459202

    5.53370247576.35185352977.1700045837

    5.76427341226.70596810627.6476628002

    6.0044514716.99874629567.9930411202

    5.61883358866.65791807447.6970025602

    4.44620744845.25749896436.0687904802

    3.60267088263.67624632143.7498217601

    2.14981459042.13571213532.1216096801

    1.62108405811.40261914911.18415424

    1.06142408570.90076024290.7400964

    0.48859422510.39231639260.29603856

    0.24017805880.21876854940.19735904

    0.19214244710.14541098350.09867952

    0.14657826750.09795901380.04933976

    3

    2

    1

    1

    0.37706654220.43523207110.4933976

    1.64966612231.56492946121.4801928

    3.11079897353.13427180683.1577446401

    4.24644619395.1329484576.0194507202

    4.69344053016.14588178527.5983230402

    4.85473173146.20185750587.5489832802

    4.71333177815.88445872917.0555856802

    4.6819979025.74544239116.8088868802

    5.14043486635.98452882536.8286227842

    6.03442353876.52033472957.0062459202

    7.28847096087.22923777227.1700045837

    8.39863541188.0231491067.6476628002

    9.46053184328.72678648177.9930411202

    9.31572778448.50636517237.6970025602

    8.20556333347.13717690686.0687904802

    5.98523443144.86752809583.7498217601

    4.00633201143.06397084572.1216096801

    2.41340098041.79877761021.18415424

    1.44804058821.09406849410.7400964

    0.51404348660.40504102330.29603856

    0.23566658890.21651281450.19735904

    0.18853327110.14360639560.09867952

    0.14139995330.09536985670.04933976

    3

    2

    1

    3

    0.48859422510.3770665422

    3.42015957571.6496661223

    7.32891337653.1107989735

    9.639660564.2464461939

    9.40807712314.6934405301

    7.92587594174.8547317314

    6.24462952994.7133317781

    5.40361352714.681997902

    5.13023936355.1404348663

    5.24548880516.0344235387

    5.53370247577.2884709608

    5.76427341228.3986354118

    6.0044514719.4605318432

    5.61883358869.3157277844

    4.44620744848.2055633334

    3.255.75

    2.254.0063320114

    1.62108405812.4134009804

    1.06142408571.4480405882

    0.48859422510.5140434866

    0.24017805880.2356665889

    0.19214244710.1885332711

    0.14657826750.1413999533

    %

    Charts

    0.43283038370.46311399180.4933976

    2.5349128492.00755282451.4801928

    5.2198561754.18880040763.1577446401

    6.94305337696.48125204866.0194507202

    7.05075882667.32454093347.5983230402

    6.39030383666.96964355847.5489832802

    5.4789806546.26728316717.0555856802

    5.04280571455.92584629746.8088868802

    5.13533711495.98197994966.8286227842

    5.63995617196.32310104617.0062459202

    6.41108671836.7905456517.1700045837

    7.0814544127.36455860617.6476628002

    7.73249165717.86276638877.9930411202

    7.46728068657.58214162347.6970025602

    6.32588539096.19733793556.0687904802

    4.54.27188720863.7498217601

    3.12816600572.59984149052.1216096801

    2.01724251931.60069837971.18415424

    1.2547323370.99741436850.7400964

    0.50131885590.39867870790.29603856

    0.23792232390.21764068190.19735904

    0.19033785910.14450868960.09867952

    0.14398911040.09666443520.04933976

    Sheet7

    To CenterFrom CenterRatio

    TYPE321321TYPE321

    5 - 60.490.490.490.380.440.495 - 61.00

    6 - 73.422.451.481.651.561.486 - 71.00

    7 - 87.335.243.163.113.133.167 - 82.361.671.00

    8 - 99.647.836.024.255.136.028 - 92.271.531.00

    9 - 109.418.507.604.696.157.609 - 102.001.381.00

    10 - 117.937.747.554.856.207.5510 - 111.631.251.00

    11 - 126.246.657.064.715.887.0611 - 121.321.131.00

    12 - 135.406.116.814.685.756.8112 - 131.151.061.00

    13 - 145.135.986.835.145.986.8313 - 141.001.001.00

    14- 155.256.137.016.036.527.0114- 150.870.941.00

    15 - 165.536.357.177.297.237.1715 - 160.760.881.00

    16 - 175.766.717.658.408.027.6516 - 170.690.841.00

    17 - 186.007.007.999.468.737.9917 - 180.630.801.00

    18 - 195.626.667.709.328.517.7018 - 190.590.761.00

    19 - 204.455.266.078.217.146.0719 - 200.550.721.00

    20 - 213.603.683.755.994.873.7520 - 210.500.701.00

    21 - 222.152.142.124.013.062.1221 - 221.00

    22 - 231.621.401.182.411.801.1822 - 231.00

    23 - 241.060.900.741.451.090.7423 - 241.00

    24 - 10.490.390.300.510.410.3024 - 11.00

    2 - 30.240.220.200.240.220.202 - 31.00

    3 - 40.190.150.100.190.140.103 - 41.00

    4 - 50.150.100.050.140.100.054 - 51.00

    3322

    TYPEAv3Av2

    5 - 60.490.385 - 60.490.445 - 60.430.460.49

    6 - 73.421.656 - 72.451.566 - 72.532.011.48

    7 - 87.333.117 - 85.243.137 - 85.224.193.16

    8 - 99.644.258 - 97.835.138 - 96.946.486.02

    9 - 109.414.699 - 108.506.159 - 107.057.327.60

    10 - 117.934.8510 - 117.746.2010 - 116.396.977.55

    11 - 126.244.7111 - 126.655.8811 - 125.486.277.06

    12 - 135.404.6812 - 136.115.7512 - 135.045.936.81

    13 - 145.135.1413 - 145.985.9813 - 145.145.986.83

    14- 155.256.0314- 156.136.5214- 155.646.327.01

    15 - 165.537.2915 - 166.357.2315 - 166.416.797.17

    16 - 175.768.4016 - 176.718.0216 - 177.087.367.65

    17 - 186.009.4617 - 187.008.7317 - 187.737.867.99

    18 - 195.629.3218 - 196.668.5118 - 197.477.587.70

    19 - 204.458.2119 - 205.267.1419 - 206.336.206.07

    20 - 213.255.7520 - 213.684.8720 - 214.504.273.75

    21 - 222.254.0121 - 222.143.0621 - 223.132.602.12

    22 - 231.622.4122 - 231.401.8022 - 232.021.601.18

    23 - 241.061.4523 - 240.901.0923 - 241.251.000.74

    24 - 10.490.5124 - 10.390.4124 - 10.500.400.30

    2 - 30.240.242 - 30.220.222 - 30.240.220.20

    3 - 40.190.193 - 40.150.143 - 40.190.140.10

    4 - 50.150.144 - 50.100.104 - 50.140.100.05

    &A

    Page &P

    Sheet7

    0.48859422510.49099591260.4933976

    3.42015957572.45017618791.4801928

    7.32891337655.24332900833.1577446401

    9.639660567.82955564016.0194507202

    9.40807712318.50320008177.5983230402

    7.92587594177.7374296117.5489832802

    6.24462952996.6501076057.0555856802

    5.40361352716.10625020376.8088868802

    5.13023936355.97943107396.8286227842

    5.24548880516.12586736267.0062459202

    5.53370247576.35185352977.1700045837

    5.76427341226.70596810627.6476628002

    6.0044514716.99874629567.9930411202

    5.61883358866.65791807447.6970025602

    4.44620744845.25749896436.0687904802

    3.60267088263.67624632143.7498217601

    2.14981459042.13571213532.1216096801

    1.62108405811.40261914911.18415424

    1.06142408570.90076024290.7400964

    0.48859422510.39231639260.29603856

    0.24017805880.21876854940.19735904

    0.19214244710.14541098350.09867952

    0.14657826750.09795901380.04933976

    3

    2

    1

    0.37706654220.43523207110.4933976

    1.64966612231.56492946121.4801928

    3.11079897353.13427180683.1577446401

    4.24644619395.1329484576.0194507202

    4.69344053016.14588178527.5983230402

    4.85473173146.20185750587.5489832802

    4.71333177815.88445872917.0555856802

    4.6819979025.74544239116.8088868802

    5.14043486635.98452882536.8286227842

    6.03442353876.52033472957.0062459202

    7.28847096087.22923777227.1700045837

    8.39863541188.0231491067.6476628002

    9.46053184328.72678648177.9930411202

    9.31572778448.50636517237.6970025602

    8.20556333347.13717690686.0687904802

    5.98523443144.86752809583.7498217601

    4.00633201143.06397084572.1216096801

    2.41340098041.79877761021.18415424

    1.44804058821.09406849410.7400964

    0.51404348660.40504102330.29603856

    0.23566658890.21651281450.19735904

    0.18853327110.14360639560.09867952

    0.14139995330.09536985670.04933976

    3

    2

    1

    Hour

    % of Daily Traffic Volume

    321Kut KutKut

    5 - 60.510.500.501.27905.00-06.0011009001.27921408111.0424391633

    6 - 73.542.521.505.49307.00-08.00472328185.49292737293.2641710417

    7 - 87.605.393.198.37308.00-09.00720040548.37303762144.695609298

    8 - 99.998.036.098.61309.00-10.00740744528.61343018965.1565990613

    9 - 109.508.577.687.21610.00-11.00620547077.21603605925.4516409336

    10 - 118.217.927.636.87011.00-12.00590750566.86976725595.8561915665

    11 - 126.476.807.136.52412.00-13.00561051246.52352664465.9349536366

    12 - 135.506.096.886.04713.00-14.00520052146.04719383776.0387342467

    13 - 145.326.116.905.79514.00-15.00498351065.79502340645.9137390853

    14- 155.446.267.085.69815.00-16.00490053505.69831727016.1967216932

    15 - 165.736.437.135.77516.00-17.00496656275.77477938456.5169821695

    16 - 175.976.857.735.84417.00-18.00502563345.84384863837.3367861115

    17 - 186.227.158.085.42918.00-19.00466965165.42912613317.5472595426

    18 - 195.826.807.784.70719.00-20.00404765324.7066132637.5659699891

    19 - 204.615.376.144.25420.00-21.00365851464.25350311175.9599721766

    20 - 213.733.763.793.78621.00-22.00325643553.78618294945.043668152

    21 - 222.232.192.152.64822.00-23.00227730072.64836078843.4832911599

    22 - 231.681.481.202.20323.00-00.00189523562.20325813492.7291466096

    23 - 241.100.880.751.34400.00-01.00115613871.34387253821.6067462304

    24 - 10.510.400.300.71301.00-02.006147440.71345258070.8617497084

    2 - 30.250.220.200.53502.00-03.004606240.53494407030.7227578199

    3 - 40.200.150.100.44703.00-04.003845280.44656200650.6115643092

    4 - 50.150.100.050.40704.00-05.003504000.40702266220.4633062948

    103.28435452788599086336

    321Kut

    5 - 60.390.440.501.0424391633

    6 - 71.711.601.503.2641710417

    7 - 83.223.213.194.695609298

    8 - 94.405.246.095.1565990613

    9 - 104.866.277.685.4516409336

    10 - 115.036.337.635.8561915665

    11 - 124.886.017.135.9349536366

    12 - 134.745.816.886.0387342467

    13 - 145.326.116.905.9137390853

    14- 156.256.677.086.1967216932

    15 - 167.647.397.136.5169821695

    16 - 178.308.027.737.3367861115

    17 - 189.038.568.087.5472595426

    18 - 198.988.387.787.5659699891

    19 - 208.597.366.145.9599721766

    20 - 217.135.463.795.043668152

    21 - 224.153.152.153.4832911599

    22 - 232.691.941.202.7291466096

    23 - 241.561.160.751.6067462304

    24 - 10.530.420.300.8617497084

    2 - 30.240.220.200.7227578199

    3 - 40.200.150.100.6115643092

    4 - 50.150.100.050.4633062948

    32Kut

    5 - 6

    6 - 72.071.571.68

    7 - 82.361.681.78

    8 - 92.271.531.67

    9 - 101.951.371.32

    10 - 111.631.251.17

    11 - 121.331.131.10

    12 - 131.111.051.00

    13 - 141.001.000.98

    14- 150.870.940.92

    15 - 160.750.870.89

    16 - 170.720.850.80

    17 - 180.690.840.72

    18 - 190.650.810.62

    19 - 200.540.730.71

    20 - 210.520.690.75

    21 - 220.540.690.76

    22 - 230.630.750.81

    23 - 240.700.760.84

    24 - 10.950.970.83

    2 - 31.021.010.74

    3 - 41.021.010.73

    4 - 51.041.030.88

    &A

    Page &P

    3

    2

    1

    Kut

    3

    2

    1

    Kut

    3

    2

    Kut

  • :

    ( 3- ) () (, , ..)

  • () , - , . , :- outdoor , -

    : 1500 . 1000 .

  • !

    : (8332) 78-23-598-922 668 2359

    e-mail: [email protected]