27
일 일 일 일 일 일 일 일 일 일 일 일 일 일 일 일 일 일 일 일 LG Telecom

일 등 기 업 을 목 표 로 하 는 끊 임 없 는 품 질 혁 신 노 력

  • Upload
    sven

  • View
    60

  • Download
    8

Embed Size (px)

DESCRIPTION

일 등 기 업 을 목 표 로 하 는 끊 임 없 는 품 질 혁 신 노 력. LG Telecom. contents. LG Telecom 소개 기업 분석 성 과     향후 계획 및 전략. contents. LG Telecom 소개 기업 분석 성 과     향후 계획 및 전략. LG Telecom 소개. ◈ LG Telecom. LG Telecom 소개. < 품질경영상 ( 대통령상 )’ 수상 > - PowerPoint PPT Presentation

Citation preview

1

LG Telecom2009 5 LG 3 . SK 1 , LG. SK LG 3 . KTF KT . LG , 1 . 1contentsLG Telecom

/ LG , , .2contentsLG Telecom

3LG Telecom

LG Telecom LG ' ' 3 .

4LG Telecom

| 2008 34

| 1996 7 10 (CDMA)

| ;2010 5, 1, 1000

- LG . 2008 34 . 1996 7 10 (CDMA) . 2006 . 2006 3 'EVDO A' 2007 84 . , 2010 5, 1, 1000 .5LG Telecom

LG WayLG Way LG ' ' ' ' LG , 'LG' . 6LG Telecom

>

> ' ' ' ' , LG . 7contentsLG Telecom

8 (Strenghts) - - -

(Weaknesses) - - -

S W O TSwot

(Strenghts)- .- , .- .

(Weaknesses)- "" " " .- : 3 LG .- : , " 019" .

9 (Opportunities)-LG - - -IMT 2000 -

(Threats) - - -

S W O T(Opportunities)-LG 5 LG 3 . . LG LG .- LG . , LG .- LG-LG- LG SYNERGY . LG .-IMT 2000 IMT 2000 , , . .- , , , , 130 LG . , .

(Threats)- (SKT, KTF) LG . LG .- , .- LG , .

10 | (VOC) | | | | | | , | 3G CDMA 3G OZ ( X ) (VOC) - LG 2005 2005 2007 95% . . , - - 17- PC 3G OZ . - 2007 6,220 (2006 61% ) 2008 12% 7,000 .

- . LG LG , .

- .( 2007 4 LG " " . ''. 10 . LG 150 .)

- R&D : R&D , , .

, - CEO - : CEO . .

3G CDMA 3G : OZ( )-eCredit (2010.4.30)LG( ) eCredit 30 .

LG 97 eCredit , , , , , () .

LG , , TV , 2 .

, LG eCredit NHN( ) , LG eCredit (https://admin.checkout.naver.com) , .

, eCredit ID .

LG eCredit , .

LG e-Biz , .

11 | | (value innovation) | , care, | (value innovation) . .

LG , care, . , . 12 | ERRC ; --- LG ERRC Eliminate Raise ( ) / Reduce Create | (, , ) | , LG (, , ) . LG , (), . . 011 ?, 011, ! LG LG .

LG . LG 2004 600 , 2004 . , 2005 2006 700 .13 CRM

| - CRM - CRM LG (CRM) .LG CRM , .

LG CRM CRM CRM . .

14 | OZ 3G - - -

| / / | / / + ' , 1) ( , , !(CEO )) , 2) LG 2005 `', `', `' 3 ., LGT , .3) LG ` (Work&Life Balance)' , , . , 4) , , , LG () (OZ) 1 () . , , , .5) 2003 4 , LG .LG .LG " " .

6) - LGT (CCVP) . LGT . (2003 (CCVP:Customer Champion Value Proposition) )- LGT 3 (1) (2) VIP (3) - (1) ez-VOC LGT ez- VOC(Voice of Customer) . (2) LGT . ~3R(IR, PR, HR) ~ , , ~ ( LGT )(3) LGT ez-i , / , , /, /, /, (4) LGT Out-Bound LGT In-Bound . (5) CRMLGT CRM 3 . , , . CRM LGT , LGT CRM .

1) OZ 3G ( )EV-DO A OZ . 2008 4 3 LG OZ 3 ( 3G LG . LG . 3G(WCDMA) 3G . 3G(CDMA 1X 2000 EV-DO Revision A) , . . 3G . .LG .), . 52 (2009) 100 .

.OZ (1) - 6000(1GB) ( , ) LGT . (2) - 3G 3G (CDMA 2000 1X EV-DO Revision A) .(3) - , (Full-browsing) ~PC . (4) - . , , . 2009 6 24 . .(5) - - (2009.8) : 3900 , , , 50 . -&(2009.7) : . , , . . .

10, 20 . (31%), (29%) ( 27%) .

. (1) - LG 3 . LG . (2) - LG 10 30 .(3) - , , , G . . LG . (m.naver.com) 98% , 7080% . 3G SK KTF( KT) , LG 3G DNA . LG (commitment) . (Fournier, 1998). 1 . 3G KTF , SK 2G . LG . . LG 3G . LG . - - - -

2) . 1017 3) , . . . 4) LG( ) ' ' .LG 2006 2007 7~8 , , 3 '' . 2007 9 '' , 2007 11 GS . LG .5) LG 2005 , 2004 . LG .

15 | , (R&D) 35000 | R&D | 4

LG R&D

LG (R&D) 35000 . 25% . LG R&D . LG 4 . LG LG , , (TPS) . LG . LED .

16 | 2006 0913 IT(ITSM) ISO20000 | ITIL(IT Infrastructure Library) | | 8

LG 2006 0913 IT(ITSM) ISO20000 .- ISO20000 (ISO) 2005 12 IT(ITSM) IT .

LG ITIL(IT Infrastructure Library) .

(: )- 3 .- , , .- , N , , - 4G .- 'LG070(myLG070)' 'LG TV(myLGtv)' .

LG IT(ITSM) ISO20000 .

ISO20000 (ISO) IT(ITSM) IT .

ISO20000 LG IT LG ITSM .

-26 , 28

17contentsLG Telecom

18 | 2009 82877, 7107 , 4553

| 2008 7.4%, 3.8%, 1.1%

| 4.2% 3 5772 2.1%, 8.7% 3869 , 3081

/(2009)-/(2009) LG 2009 . (2010) . LG( ) 2009 82877, 7107 , 4553 . LG, LG, LG 3 2008 7.4%, 3.8%, 11.1% .

LG 4.2% 3 5772 2.1%, 8.7% 3869 , 3081 . 45 , 866 18.1% . LG CFO / LG .

19 | LG 3 816 9560 2 3 9392(0.5%) | SK 978211, KT 834917 , LG 451176 /

3 !!!(X) 3 20

| 21

22 |

23 200820072006200520043,858,4633,628,7213,368,8633,765,5143,522,2671,184,2991,202,5161,229,4201,075,767820,468 2,674,1632,426,2052,139,4432,689,7472,701,7991,891,3841,855,5491,877,4282,515,9062,529,0411,676,7021,230,4021,017,0021,295,4891,291,960214,682625,148860,4261,220,4171,237,0801,967,0791,773,1711,491,4351,249,607993,2261,386,3921,386,3921,386,3921,386,3921,386,39211,57911,57911,57911,57911,579569,908369,53394,243(143,743)(391,871) (801)5,668(779)(4,621)(12,874)96.2%104.6125.9201.3254.624contentsLG Telecom

25 | LG ,

| ITSM(IT )

| OSMU(One Source Multi Use) , ^^; .26-Fin200311074 200413306 200411090 200511095 200611108 Fin.27