0222

0

0222

المحتويات

3

4

20

36

42

46

56

72

75

85

4

المقدمة

فكوم الدولة في رصر "العولمة"م

Globalization"العولمة"

Nation-State

5

28

Consumer Society

6

7

8

9

22

22

من وجكة نظر األمن القومي التبادل اإلرالمي الدولي

تنحصر

20

Welfare State

23

24

25

26

27

28

29

02

02

2996

IRA

M16

00

03

04

05

7820

057

2950

2

50

06

07

08

09

2962

32

New Word Information and Communication

Order

297929822982

Spas Power

29

32

3

2974

30

33

34

35

كوظيفة للدبلومادية التبادل اإلرالمي الدولي الردمية

يعد

…

…

36

…

2927

2928

37

…

38

…

39

The process by which

foreign policy is carried out.

The management of

lbtemational relations by negotiation.

The art of negotiation in order to achieve

the maximum of group objectives with a

minimum of costs within a system of politics in

which war is a possibility.

42

والملحقون اإلرالميون المدتذارون

بعد

42

…

40

2992

43

U.S. Information Service

(USIS)

U.S. Information Agency (U.S.I.A.)

Information Centers

International

Communication Agency

2978

44

Information Officers

The Foreign and

Commonwealth Omce

…

The Plowden

Committee2964

45

The

Central of Information in London

كوظيفة للعالقات الدولية التبادل اإلرالمي الدولي

تعتبر

46

2946

29462947

59564

2950

47

2960

226

294545

UNESCO

09206

32

48

…

49

…

52

2950

2972622

2955

52

2957The

International Center for Higher Education in

Journalism

Quoit

2959The International Center for Higher

Studies in Journalism for Latin America

The Center for Studies in

Mass Communication Sciences and Techniques

50

2957The International

Association for Mass Communication Research

2959The International Council for film and

Television

2958The Education film

Institute for Latin America

2962The South and East Asia

Association for Journalism Educators

2963

2959

2964

53

54

)الدبلومادية الذعبية( العالقات العامة الدولية كوظيفة للتبادل اإلرالمي الدولي

كانت

55

Functional

Definition

2947

Public Relation News

56

57

The deliberate planned & sustained effort to

establish and maintain mutual understanding

between organization and its public.

58

Comprehensive Social Behavioral Appsoac

2909

59

Public Relation is the management function

which adapts an organization to its social,

political and economic environment, and which

adapts that environment to the Org., for the

benefit of both.

62

62

60

63

2953

64

2948

2955

2954

2953

2992

8222995

65

02222996

66

…

67

كوظيفة للتبادل اإلرالمي الدولي اإلرالن

Internationalيعتمد

Advertising

68

69

72

72

70

التخطيط اإلرالمي، والحمالت اإلرالمية الدولية

أحدث

73

Fixed Targets

Flexible Targets

74

Choice

problem

Implementation problem

Execution problem

plan-frame

75

Annual planning

Medium tem

planning

Long tem

planning

76

؛ الالزمة االحتياجات؛ تحديد الهدف؛ و واإلمكانيات المتاحة االحتياجاتمقارنة و

.تقييم صالحية الهدف؛ و اإلمكانيات المتاحةوتقدير

Alternatives

77

Initiative

Teamwork

78

79

82

82

المراجع

2

2999

80

0

2999

3

2996

4

2987

5 2976

6

2968

7 322979

8 2998

9 29972032

22

2997207

83

22

299632

20 203

2996

23

2967

24 2996532

25

2997

26 2979

27

2992

28

2975

84

29

2960

02

2972

02

2997207

00 2998234

03

2997408

04 2997332

05

29973

06 2997

85

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practical Guide Edinburgh, G. Allen and Lenwin

Ltd., 1968.

2) Bertrand R. Canfield, International

public Relations, in International Communication.

3) Beeley H., The Changing Role of

British International Propaganda, The Anna’s of

the American Academy of Political and Social

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4) Bettran Canfield, Public Relations

Principles, Cases and Problems, 5 Th Ed.

5) Edward N. Luttwak, The Global

Setting of U.S. Military Power-Washington. 1996.

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International Advertising Policies and Procedures,

International Communication.

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Democratic Republic, 1970.

86

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International Communication Activities, in

International Communication. Media, Channels

Functions.

17) Roland L. Kramer, International

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18) Stevan Marganovic and Dimitrije

Pandic; Legal Position and Function of United

Nations Information Centers, Symposiom

Ljublljana 1968.

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Anniversary, UNESCO, Paris, 1985.

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Communication.