NEW in December 2007

Media Strategies for Marketing Places in Crisis: Improving the Image of Cities, Countries and Tourist DestinationsBy Eli Avraham and Eran KetterA unique, in-depth investigation into "image crisis" and the strategies to overcome it

• Offers a comprehensive introduction to the fields of place images, place marketing and crisis communication management.• Illustrates the issues, problems and solutions with dozens of in-depth case studies from around the world.• Presents highly practical solutions for places suffering from sudden crises or prolonged negative images due to chronic problems like high crime rates, economic woes or lack of attractions.• Provides 24 media strategies and a wide-scale model to draw a positive approach from negative circumstances.

“This is an important book which gives a wealth of practical, well researched communications advice to cities and countries in times of crisis. … Sensible and makes an important contribution to the field. Highly recommended reading for national, regional and city administrators.”Simon Anholt, member of British government's Public Diplomacy Board.

“Eli Avraham and Eran Ketter make a major contribution… in this timely book. Media Strategies for Places in Crisis is scholarly yet hugely readable and readily communicates the authors’ command of their subject. This book is set to become a must-have for anyone involved in place marketing, whilst likely to become a popular text on the burgeoning range of university courses in this field." Professor Nigel Morgan, The Welsh Centre for Tourism Research, University of Wales Institute, Cardiff.

About the Authors

Eli Avraham (PhD) is a senior lecturer in the Department of Communication, University of Haifa, Israel. Dr. Avraham has studied the field of place image for over a decade and is the author of several books and articles in the field.

Eran Ketter is a strategic consultant and a graduate student in the Department of Communication, University of Haifa, Israel. In recent years he accumulated vast practical experience in business consulting and in the promotion and marketing of cities and organizations in Israel.

www.books.elsevier.com/hospitality

December 2007 | Paperback Size: 184 X 260 mm

ISBN: 978-0-7506-8452-1

PRICE: US$49.95 / £27.99

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Media Strategies for Marketing Places in Crisis discusses the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory. Based on the careful analysis of international case studies, advertisements, public relations campaigns, press releases, academic articles, and web sites, it answers the question asked by local and national decision makers the world over: “Which marketing and PR strategies should be employed to alter the image of a place undergoing

image crisis?”

Table of ContentsPart One: Marketing Places, Media Campaign and Crisis Management1. Introduction to place marketing and branding2. Public images and media images of places3. Image management and campaign4. Consumer behaviour5. Crisis and communication management

Part Two: From Theory to Practice6. Preliminary analysis: crisis, audience and place characteristics (CAP)7. Source strategies8. Message-focused strategies9. Media strategies focused on the target audience10. The multi-step model for altering place image

Final observations and lessons

References

Index