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创新科技 服务中国 ARM 扎根中国四年，以领先的知识产权及创新的业务模式推动中国嵌入式系统的应用的发展

谭 军谭 军ARM (ARM ( 中国中国 ) ) 总裁总裁

2005 2005 年 年 9 9 月 月 5 5 日，深圳。日，深圳。

第六届全国嵌入式系统学术交流会第六届全国嵌入式系统学术交流会

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10 Years of Change - Portable GamingNintendo GameBoy (1989)CPU: 8-bit Z-80 processor, 1.05 MHz Screen: 2.6" 160 x 140 LCDConnectivity: 4 players by serial cable

Price: introduction price - $169

>1000x performancefor the same price

Nintendo DS (2004)CPU: ARM9™ (66 MHz) and ARM7™ (33MHz) Screen: Two 3" 256 X 192 colour LCDsConnectivity: 16 players wirelessly and embedded WLANPrice: exp. introduction price - $150

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三大件 (1980 年以前 )

444

三大件 (1990 年以前 )

555

三大件 (2000 年以前 )

666

今天 ？

777

创新科技提高我们的生活水平及工作效率嵌入式系统的应用

888

嵌入式系统 : 半导体电路和计算机交叉

半导体 计算机

999

Semiconductor Industry ( 半导体工业 ) Industry is 50 years old and looks set to continue for another

50 years Several waves of semiconductor technology

Now in the middle of CMOS CMOS has enabled MSI>LSI>VLSI>SOC

Technical progress brings a basis for industry evolution Miniaturisation Reductions in costs Increases in complexity

Vertical integration gives way to horizontal specialisation Creates a sub-sector: Semiconductor IP

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Computing Industry ( 计算机工业 ) Computing has evolved in parallel with the Semiconductor

industry over a similar but slightly longer period

Semiconductor technology is now allowing computing to become embedded into everyday products Enhancing existing products Enabling the creation of new ones

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1970’s1970’s

VerticalVerticalSuppliersSuppliers

FullyFullyVerticallyVerticallyIntegratedIntegrated

1980’s1980’s

ASICASICVendorsVendors

SystemSystemManufacturerManufacturer

ASICASICVendorVendor

1990’s1990’s

FablessFablessSemisSemis

Design &Design &DistributionDistribution

ManufacturingManufacturing

EDAEDA

TodayToday

IP DrivenIP DrivenDesignDesign

DesignDesign

EDAEDA

IPIP

ManufacturingManufacturing

Fab EquipmentFab Equipment

Semiconductor Dis-aggregation ( 分工化 )

121212

The 2004 Semiconductor IP Market

All data from Gartner-Dataquest* Only SIP revenue reported

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ARM: A Global IP Company ARM 是全球领先的半导体知识产权公司（ IP ： Intellectual Property ）

不直接生产和销售芯片

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ARM IP = Components for SoC Design

Mixed Signal/Analog

Memory

Memory

Memory

Standard Cells

Micro-processor

I/O Cells

OKI ML69Q6203

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ARM in Your Everyday Life

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How has ARM reached into your daily life?系统和产品设计公司

芯片设计公司

Motorola, Nokia, Sony, SamsungLenovo, TCL, Haier, Canon, Sanyo

ZTE, HuaWei, UTStarcometc

Intel, TI, FreescaleQualcomm, Datang, HED

OKI, Sharp, NECetc

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The ARM Business Model ( 业务模式 )

ARMLicense fee

IP

ARM creates IP through design activity

Partner

Product eg chip

Partner combines ARM IP and Partner IP/ technology into product

OEM Customer

RoyaltyUnit price

OEM builds ARM core-based product from Partner into end- system product

Business Development / Segment Marketing

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1.27 Billion Shipments In 2004

Ink Printer Digital Camera Laser Printer Digital Video Camera

Hard Disk Drives Flash Cards Networked Storage

Voice phones Feature phones Smart phones / PDA Bluetooth™ peripherals

Set-top-box Digital Audio Gaming DVD

SIM Financial Gvt ID/IT security

Wireless LAN VoIP Digital Modems Home Gateways

ABS/Airbag/Safety Body & Dashboard Infotainment Powertrain

White goods Brown goods (low end) Industrial control

66%

7%

1%

7%

2%2%

8%

7%

1.27B

% shown as

shipment in Q3

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32 位 CPU 发展浪潮Continued downward pressure on cost

Application requirements driving higher-performance MCU

Engineers need faster and easier development

$0

$500

$1,000

$1,500

$2,000

$2,500

$3,000

$3,500

$4,000

$4,500

8-Bit 16-Bit 32-Bit

In-Stat/MDR MCU Demands In Applications 2002-2007 (Oct 03)

2002

2007

HIGH PERFORMANCE

LOW COST

“32-bit performance….…but not at any price”

Rev

enue

($ M

illio

ns)

Demand accelerating for cost-sensitive high-performance solution

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Typical MCU specification

CPU + Debug

Program MemoryFlash / ROM

RAM / EEPROM

“ Standards” peripheralsTimer, watchdog, PWM,

LCD controller, GPIO

Analog peripheralsI/O, PLL, A/D

High end Timers

New Peripherals(Bluetooth, Wlan…)

Com peripheralsI2C, CAN, SPI, SCI, USB,

Ethernet

Peripherals nice to haveDMA, SDram controller

Different size for cost & different application target

Automotive & Industrial

Wireless communications

Memory expansion

Differentiator

Typical MCU

212121

Example from ATMEL

222222

Application Debug

Application Development

Firmware Development

Initial Debug

Prototype emulation

Software Debug - Prototype

Software Debug - Real Silicon

嵌入式系统的应用开发

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嵌入式系统 : 硬件 / 软件复杂程度

1992 2004 DTV / DVD example

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中国嵌入式系统的发展的三大门槛

人才产业化知识产权

成功！

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ARM ：推动中国嵌入式系统产业化发展Fabless

Foundries

Training

UniversityResearch

Reference Design

Design ServiceRTOS & SoftwareApplications

DevelopmentTools

突破 IP 瓶颈

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ARM 在中国的四年 : 与国内电子行业紧密合作的知识产权公司

ARM Approved Design Centre

中国无晶圆厂半导体公司

晶原代工厂

大学及政府机构

中兴集成 上海华虹集成电路 大唐微电子 上海复旦微电子

中芯国际 (ARM7TDMI@0.18u, ARM922T@0.18u, ARM926EJ@0.13u)

东南大学 上海集成电路设计研究中心 (ICC) 上海交通大学

上海杰得微电子 华为技术 国微技术 华大电子

北京工业大学 香港科技园 沈阳自动化研究所

ARM RealView™ 开发工具中国分销商 ARM Approved Training Centre

北京旋极 深圳英蓓特 香港科汇宏盛分部 北京旋极

北京微芯力 芯原微电子

软件技术合作 ARM RealView™ 开发工具合作伙伴

广州周立功单片机

重邮信科 智多微电子 Celestial

微迅科银技术、搏动科技、北京振戎融通

复旦大学

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ARM 首推最新商业模式

The most popular CPU in the world!

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Embedded MCU: 8 位向 32 位更新时的挑战 Tools 工具

Affordable (wide range) Easy to use (IDE, GUI) System-aware (C, board support)

Learning Curve 学习曲线 Knowledge (books) Training (courses) Prototyping boards (from silicon to product)

Resources 公共资源 3rd party support (HW/SW) Software (OS support, middle-ware, apps) Web & public

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ARM 四年中国的“大学计划”

Guangdong （ 2 ）Hongkong （ 4）

Shanghai （ 8 ）Jiangsu

Zhejiang （ 5 ）

Dalian

LiaoningBeijing(9)

Shandong

Chongqing

Hubei （ 2）

Xian （ 2）

50+ Chinese universities

Teaching ARM-based Embedded System/Software Applications

303030

ARM 四年在中国培养本地人才

Intel StrongARM Philips ARM MCU Intel XScale

Atmel AT91Motorola iMX1 ARM SoC Design

ARM Programming ARM Architecture

Samsung ARM ASSP Samsung ARM ASSP

50 books so far, a new text book every month

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ARM books that I bought in Shenzhen 28 July 2005

← 3 books published in July 2005

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ARM 已成为中国嵌入式开发首选在目前的嵌入式系统开发中,你选用的是基于以下哪种架构的

芯片?

ARM63%

MIPS6%

X8621%

Power/ Power PC9%

SH3/ SH41%

Source: EDN China 2005 Embedded system survey

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三大件 : 新 3C 产品 (2010 年后 )

Cellular 手机

Color TV 彩电 Car 汽车

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1 billion transistor chips

ARM11™ MPcore™ 1GHz CPU

VGA H.264 encode

GPU (PSP level performance)

256MB DRAM, 64MB Flash

WVGA screen (852x480)

4 mega pixel camera

3.5G (HSDPA)WiMax (10 Mbit down)

NFC / RFID

Stereo Headset

Bluetooth/UWB

Biometrics

GPS

TV out PC / Mac

512 MB Memory card

DMB (Digital Mobile Broadcast)

Concept Smart Phone of 200820 GB HD

353535

1 billion transistor chips

ARM11 MPcore 1GHz CPU

HDTV 1080p / 720i

H.264 & VC1 Video

Dolby Digital 5.1

Integrated Multiple Digital TunerLocation free TV

Memory cards >10 GB

Wireless LCD TV

HD STB

Terabyte storage for PVR

Smart Cards for protected content

In-home security

Gaming displays

Home automation

High-End TV: the Centre of Your Home

Bluetooth

363636

NFC / RFIDAutomated Car Toll

GPS

CellPhone

Gas Station/GarageDigital Content – Audio/Local InfoCar Servicing Data

Bluetooth

100 GB HDBiometrics

Fault Tolerant NetworkChassis ControlDrive-by-Wire

Fuel CellTechnology

Car MultimediaDigital Audio/Video

Autosar Enabled

High-End Car of 2012

373737

Technology Update ARM11 MPCore (4 ARM11 in one core) Test Chip

Delivering the equivalent of 1.2GHz at around 0.6 W 3 times more energy efficient than a Mobile Pentium-III

383838

ARM Position: Enabling Technologies ARM is at the epicentre of this exciting combination

Software 8-bit>>32-bit migration Wireless “Lightly” embedded “Deeply” embedded

Enabling SOC Re-usable System IP Physical IP System design tools Low-power

Semiconductor半导体 Computing计算

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现代化的大连

404040

例：大连现代高技术发展有限公司 城市路灯监控系统 公交一卡通

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ARM 创新科技 服务中国 : 推动嵌入式系统产业化发展

中国制造 → 中国创造

嵌入式应用

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