第三組 (CIAO)

何慧芬 Grace

徐明衣 Jenny

李秋燕 Feary

陳玟岑 Erica

林焜輝 James

Midterm Presentation

Work

何慧芬 Grace : Introduction -LOGO & 4Ps PowerPoint designing

徐明衣 Jenny : Introduction -INSPIRATION, VISIONS& FEATURES

李秋燕 Feary : Swot analysis- STRENGTH & WEAKNESS

陳玟岑 Erica : Swot analysis- OPPORTUNITY & THREAT

林焜輝 James :Conclusion-MANAGEMENT &FORECAST IN THE FUTURE

INTRODUCTIONINTRODUCTION

LOGO

85 度C

100°C

96°C ~ 90°C

85°C

LOGO

85 奌1°C

90.5°C

8克咖啡

咖啡 8

4 P s

Place: Taiwan-over 240 branch stores;

Oversea(Sydney)-1 branch store

Promotion: New products or discounts during holidays

Product : Coffee, tea, cake and desserts

Price: Drinks-$20~$60;

Cakes and desserts-$35~$75

INSPIRATION

One day, right after a business show, the boss took a group of young businessmen to the 5* hotel and enjoyed the afternoon tea……

They decided to create a business that the wall will never exist.

VISIONS OF COMPANY

•World-wide brand in Taiwan.

•Expand to an overseas market.

•International comestible chained group.

FEATURES

•Using high quality materials.

•Hiring 5* hotel chefs.

•Fashionable decoration & bright places.

•Using look-through showroom.

•High quality coffee bean.

•High technique and the latest development.

•Abundant、 delicious product line.

SWOT

ANALYSIS

STRENGTH

•Staff training ： emphasize the training before incept•Delicate products ： coffee beans from Guatemala •Successful strategy ：

Price─ middle pricePlace─ prosperous spotsProduct─ delicate cakes & coffeePromotion─ 24 hours a day 、 collocate with holidays

WEAKNESS

•Franchise stores are growing too fast ： such as “Pizza Hot” and “One Coffee”•Incomplete ability of finance ： not mature enough

•Deficient technology and facilities ： compare to “Starbucks” or “City Coffee”

OPPORTUNITY

• Technically coordinates

THREAT

• Brand name

•Maintain characteristic

CONCLUSIONCONCLUSION

MANAGEMENT

Be best!

FORECAST IN THE FUTURE

•More convenient

•All-pervading

Resources

85 度 C 。咖啡。蛋糕。烘培專賣店 http://www.85cafe.com/

Cafeshop85’s Blog http://www.wretch.cc/blog/cafeshop85

TVBS http://www.tvbs.com.tw/

Thanks for listening!!

THE END