品牌領導力 Dale Smith

Dale Smith2011/06/09~10101Roger 6/12 ,

Dale SmithBridge Training and EventFounder and Director

: Living Brand Leader within Your Organisation, 20, , , ,

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Name come with identity that user can identifyBelief to present company to communicate with marketOverall impression of company to market*Cathy

Dale:Are YOU a Brand?PersonalityIdentityIndividual

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What is Brand?Insistency and beliefCustomer VisionfutureCant control the pastCreate path to success*

Raising to the ChallengeThe Power of customer service ExcellenceUnconsciousIncompetentConsciousIncompetentConsciousCompetent()UnconsciousCompetent()*

Thelivingbrand MethodologyMatrixRoad mapCulture*

Matrix +Marketing & Media-EmployeesCustomersExpectationActionBrand2LifeEngagementValue, *

Roadmap Top Managers

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Key Wordp.*

Turning the Words into Action Keyword CreativeEmpoweringInformativeImaginationFun*

What is your Brand Value(), 3 Word Profession Sharing Continuous Improvement()*

What is your brand value()VALUE WORD*

Leaders BrandPurposeEnergyStructureChange OrientationIndividual PresenceEnablementConsiderationWarmth*

Leaders Brand, Enablement:

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Brand Alive Project Workshop Part1 Mission Statement, 5Value Word5 *

: LEVRZ()Product: (Living)Resort ()Consulting: Yoga, Gym, SpaWate/ Air/ Delicated service/ wine/ GourmetKey wordLivingEnjoyVitalityRejuvenateZenMission Statement: Life is reversible ()*

Inside the mind of customer?, ()IQ*

, : , 1.Self-awareness2.Intuition3.Emotional Management: 4.Profiling: , , ()

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5.Social Skills: 6.True Empathy: 7.Self Motivation: Creative, empowering, informative, fun and imagination*

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Top TipsReflecting on your intentions and your actionsBeing aware of your own emotions and how to channel themUnderstand what we do and how we might do it differentlyPractice of yoga, meditation and self scenario roll playsKeep a journal and write out your values and what is important to youExcept feedback from others with an open mind and as an opportunity to grow*

Self Motivation p.*

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The ACTION Bridge?

Where I am Now??Where do Iwant to be??What can I do about it?*

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Top TipsThink about the achievements in your lifeExamine your strengths to understand what you can build onDetermine what other people see as your strengths and key capabilitiesSet achievable goals for yourself, work to achieve them, and enjoy that achievementSeek out mentors and other people who model the competencies, skills and attributes you desire*

Intuition p.*

Intuition , , , , , 30%, 40%,

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Top TipsHonour your way on perceiving* , *

Emotional Managementp.*

Emotional Management,

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Creating a Powerful person from within*

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True Empathy *

Feel how others feel Show the cares and supportOffers solutions or Smoothing Sympathy() Sympathy EmpathyEmpathy degree is greater than SympathySympathy using your own value to judge others problem area

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Top TipsGive someone your full attention both in mind and body languageActive listen and not just with the intent to respondChoose your words carefullyTake the time to really put yourself in their shoesOffer guidance on the most appropriate action to move forwardp.*

Social Skillsp.*

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Top TipsMake yourself approachableEnsure that you are living the brand valuesTake into consideration your presentation skills and stylesBe more active in the companyBuild an internal network that allows you to develop new strengthsp.*

Self Profilep.*

Time to blow your own trumpet/ ?p.*

Profession, , 5000, PgMPPgMP http://www.pmsuccess.net/rogersnotes_V5.asp?Eid=263PgMP300PMPp.*

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Top Tips: Self Profiling: : p.*

Living Brand FocusYour life today is the result of your attitudes and choices in the past. Your life tomorrow will be the result of your attitudes and the choices you make today.p.*

Thelivingbrand MethodologyMatrixRoad mapCulture*

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Roadmap Top Managers

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A&BA: This is not to say that there is no a cross over and the lines are simply that clear. The flow must travel seamless between the various tierB: Once I start to look at a Brand2Life programme in this breakdown, I can better visualise the challenges and best actions required to achieve successp.*

Roadmap: HR, , ,

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HR, :Valuep.*

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Catherine the Great ()p.*

Leadership is different to management. All leaders are not necessarily great managers, but the best leaders will possess good management skills. One skill-set does not automatically imply the other will be present.p.*

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Plan Initiate Control Support Inform : clarifying tasks and plans, updating, receiving feedback and interpretingEvaluate p.*

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Commitment *

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Purpose Auto TELIC , , , p.*

Drive for Success AutonomyMastery , , , , , , p.*

Consitency *

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Communication StylesThe content behind the brand valuesp.*

, You mustBe charismatic and a face of the businessHave enthusiasm to and drive to succeedHave true belief in the brandDesire to make a differenceCredibility through the business and respect of general populationHave an understanding of brand and the objectives of the Brand2Life programBe a Leader that involves others and exemplifies the values of the brandp.*

Keep it SIMPLESet ExpectationsInvite CommitmentMeasure ProgressProvide FeedbackLive the ValuesEvaluate Effectivenessp.*

Brand Alive Project Workshop Part4Mission Statement5, p.*

Roger rogersnotes() rogersnotes: http://www.pm-abc.com.tw/rogernotes_add.aspp.*

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品牌領導力 Dale Smith