อั�จฉริ�ยะข้ามวั�นOne Day Genius

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Focus must be global, not local centric

What does it Mean to be a “Global Company”?

» > 50% of revenue are from international than domestic sales

» Business focus must be global, not local centric

» A more collaborative approach independent from headquarters (HQ)

Focus must be global, not local centric

Focus must be global, not local centric

What are key success factors of the global enterprise?

ตัามล้�า หา Key

ษKey#1

Production

Production

• Relocation Sensitivity• Location-Specific Advantages

Relocation Sensitivity

• Quality Standards Remotely• Bulk to value ratio• How quickly Product obsolete

Relocation Sensitivity

Quality Standards Remotely

bulk to value ratio

Relocation Sensitivity

How quickly Product obsolete

Relocation Sensitivity

Location-Specific Advantages

• Labor Intensity• Skill Requirements• Natural-Resources intensity

Nike factory

Location-Specific Advantages

• Labor Intensity• Skill Requirements• Natural-Resources intensity

ษKey#1 Production factor

ษRelocation Sensitivity

Location-specific advantages

ษKey#2

LeadershipLeadership = Influencing People (Robbins and Coulter 2005)

Learning from CEO,ผศ.ดร.สาโรจน์� โอพั�ทั�กษ�ชี�วิ�น์

Internal Management

5 principles of leadership

1.Challenge the process2.Show enthusiasm3.Help others to act4.Set the example5.Celebrate achievement

Influencing People (Robbins and Coulter 2005)

John Francis Welch Jr. General Electric CEO

Internal Management

Leadership

You manage things, you lead peopleเกรชี ฮูปเปอร� ; พัลเร�อเอกหญิ�งคน์แรกแห#งราชีน์าวิ�สหร�ฐLeadership is about buildingcamaraderie and trustเจมม�& ไดมอน์ ; ซี�อ�โอ ของแบู*งค�วิ�น์

Howard D. PutnamAuthor, Former CEO of Southwest Airlines

EmpowermentInternal Management

More Empowerment : Manage LessEmpowering Workers : Building Confidence

Empowerment = Self-managing + Self-leading Empowerment = Self-managing + Self-leading

You want to motive workers?Just empower them and you will see What motivation and ownership means.(Peter C. Flaming, Prudential Insurance )

Real power comes from giving it up to others who are in a better position to do things than you are.(Ralph Stayer, Johnsonville Food CEO)

Empowerment Internal Management

Meg WhitmaneBay CEOMeg WhitmaneBay CEO

John W. NordstromJohn W. Nordstrom

eBay is the world's online marketplace™

StrategyInternal Management

What strategy is?

The pattern of decision in a company that determines and reveals its objectives, purposes, or goals, produces the principle policies and plans for achieving those goals.

Nicolai J. Foss, Resources firms and strategies.

StrategyInternal Management

Human Resources

Internal Management

1. Fervently held ideology2. Indoctrination3. Tightness4. Elitism(Jim Collins & Jerry I. Porras, Built to Last.)

Employees are ‘cast member’Customers are ‘guests’……etc.

Walt Disney

Unionization

Focus must be global,not local.Unionization

CompaniesCompanies VisionVision

“To bring happiness to millions” and to celebrate,Nurture, and promulgate ‘whole some American values’

Worldwide reliability of service

To elevate the Japanese culture and nation status

“To bring happiness to millions” and to celebrate,Nurture, and promulgate ‘whole some American values’

Worldwide reliability of service

To elevate the Japanese culture and nation status

Teamwork Unionization

Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.(Andrew Carnegie)

Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.(Andrew Carnegie)

ษKey#2 Organizational factor

ษInternal management

Unionization

ษ

Key#3

RegulatoryRegulatory

- Government Supports

- Joint Ventures

Government SupportsGovernment Supports

• Impose Tariffs

• Set quotas for Import-Export

• Specify local production

• Ban foreign investment directly

Joint VenturesJoint Ventures

• Cost leadership (Assets & resource increasing)

• Improve negotiable Skill

• Acknowledge contribution

ษKey#3 Regulatory factor

ษHost countries' regulationsInvesting in regulatory Host legal infrastructures

ษ

SummaryKey Success Factors of the

“Global Enterprise”

Key#1 Production factorKey#2 Organizational factorKey#3 Regulatory factor

The Strength of Globalization (SWOT)

Q & A